B2B vs B2C Marketing: 10 Key Differences Every Marketer Should Know
Webbiquity
JANUARY 19, 2023
This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer. As such, developing a successful purchase funnel for B2C buyers requires an understanding of the underlying emotional motivations behind their decisions.
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