Act-On

SEPTEMBER 24, 2023

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. Lower funnel keywords are an often neglected SEO strategy for marketers. And that brings us to strategically aligning keywords with the marketing funnel and, more specifically, lower funnel keywords.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Act-On

APRIL 10, 2024

But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Act-On

OCTOBER 3, 2023

In B2B, where the sales cycle is usually considerably longer, CTAs usually reflect the prospect’s position in the funnel. You’ll want to direct these hot prospects to complete a “Contact Us,” “Talk to an Expert,” or “Book a Demo” form on your homepage. The purpose is to move them to the next stage of their journey.

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130