6 Essential Nurturing Workflows For Every B2B Company
Hubspot
DECEMBER 30, 2015
A lead nurturing workflow functions with the end goal of converting leads into marketing qualified leads (or MQLs), which in turn brings them further down the sales funnel, and one step closer to becoming a customer. Email 2 : Offer your lead a free service, such as a consultation, demo or review for what they need help with.
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