Remove funnel
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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

This complexity often leads to teams spending too much time on connecting and harmonizing data to create reliable insights instead of optimizing their efforts. For example, instead of focusing on upper-funnel metrics like clicks and opens, marketers can optimize for downstream outcomes such as signups and purchases.

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FunnelCake’s Lead-to-Revenue Management System Closes the Gap on Sales and Marketing

Varicent

With Their Latest Product Release, FunnelCake Unifies Salesforce Lead and Opportunity Data, Delivering Actionable Reporting Through the Full Funnel KITCHENER, CANADA – (Sept. FunnelCake’s lead-to-revenue management system integrates with Salesforce to help B2B companies manage their full funnel.

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Create Video Marketing for the Entire Sales Funnel

Vidyard

Editor’s note: This post originally appeared as contributed content on Salesforce.com. While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day.

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Leads, Contacts, Accounts, and Prospects – Making Sense of It All When Using CRM and Marketing automation

Lead Liaison

If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. Leads are people that you think might be your entry point to an account. Not at all.

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The Unanswered Questions for Account Based Selling

LeanData

When we’re managing the sales funnel, especially the top of it, it’s not always easy to see how inbound and newly generated interest relates to accounts. In Salesforce.com, leads come in as individuals, not accounts. So, until leads are converted to contacts, leads are not associated to accounts.

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The Unanswered Questions for Account Based Selling

LeanData

When we’re managing the sales funnel, especially the top of it, it’s not always easy to see how inbound and newly generated interest relates to accounts. In Salesforce.com, leads come in as individuals, not accounts. So, until leads are converted to contacts, leads are not associated to accounts.

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

damphoux : Rich Blakeman, Miller Heiman "If the sales cycle is long and the funnel is narrow, the funnel will turn into a straw" #sales20. insideview : Listening to Cliff Dorsey, VP Sales @ LivePerson Veritable lovefest for ConnectAndSell (I've seen a demo, it's pretty darn cool) #sales20. greenleads : "Sales 2.0 Analyze That."