Tomorrow People

APRIL 5, 2018

Tomorrow People and B2B Marketing’s research reveals that 51% of marketers do not have the correct content in place for each stage of the funnel. Top of the Funnel — “ Awareness Content". Use this stage to build trust and encourage them to opt-in to the next part of your funnel. Middle of the Funnel — “ Consideration Content".

Top of Funnel 176

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 176

Tomorrow People

SEPTEMBER 27, 2022

It’s important that you develop assets for every stage of the buyer’s journey, so you can acquire leads and move them along the conversion funnel. Landing pages and case studies are good examples of middle-of-the-funnel assets. They may rely on product videos, reviews, and demos. This is common for B2C products.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

It’s important that you develop assets for every stage of the buyer’s journey, so you can acquire leads and move them along the conversion funnel. Landing pages and case studies are good examples of middle-of-the-funnel assets. They may rely on product videos, reviews, and demos. This is common for B2C products.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156