DiscoverOrg

JULY 3, 2018

Just because a lead went cold doesn’t mean it’s lost. Our own sales development team often has a better win rate with our cold, dead leads than we do with fresh inbound leads.). Refresh cold leads with web form go-backs. When leads come in from a web form, the demo and the deal should be a slam dunk, right?

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

DiscoverOrg

APRIL 20, 2017

Output : Inquiries, proposals, demo requests. Historically, data issues – good or bad – have impacted top-of-funnel activities far more acutely (and visibly) than bottom-of-funnel sales activities. Sales teams must be able to trust the leads that come from marketing. Bigger impact on sales enablement.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

DiscoverOrg

APRIL 17, 2019

When you’re talking about proactive engagement based on buyer intent, you’re NOT talking about product demos. This is the equivalent of an inbound lead. The product demo. Then there’s the actual demo. where they have a little demo station. Read it: 5 Steps to a Killer Demo. No one is coming on site.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

DiscoverOrg

MAY 29, 2019

So why doesn’t anyone want a demo? A lot of companies struggle to get prospects to show up to sales demos. It’s time to ditch the product demo. Effective salespeople are focused instead on solution sales : A thoughtful sales demo process that addresses issues specific to the customer. First, the easy stuff.

Marketing Automation Services 200

Marketing Automation Services Software Top of Funnel Tips 200

DiscoverOrg

NOVEMBER 9, 2016

Empathy, rapport, and persistence are critical elements of every sales experience and focusing on them aids in the transition to a more personalized sales development journey through the funnel. Request a DiscoverOrg Demo Today! It’s critical to give your buyers a stellar experience, from first touch to renewal.

Top of Funnel 229

Top of Funnel Conversion Cold Calling Storytelling 229

DiscoverOrg

FEBRUARY 27, 2019

See DiscoverOrg’s 120+ data points in action: Request a demo! Building a large enough list to fill your sales funnel could take months, even years. These efforts tend to snowball overtime, yielding great returns on your investment in the form of names and qualified leads for your sales team.

Top of Funnel 120

Top of Funnel Ad Building Planning Inbound Marketing 120

DiscoverOrg

MAY 23, 2018

SALES: Marketing leads are crap. You guys take forever to follow-up on our leads – and you wonder why they don’t convert? Why would we waste our time on leads that are never going to convert? Agreement on what a “qualified lead” is. Hyper-focus on marketing-qualified leads. Retarget cold, dead leads.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257