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No I Do Not Want To See Your Demo


Then, they ask if I have time for a 30-minute demo. While every once in awhile this may lead to finding that elusive needle in a haystack, it is simply not an effective way to try and engage prospects. Doesn’t a demo sound more interesting than a case study or conversation? ”. You are right that the prospect will need to see a demo. ” .

25 B2B Engagement Tactics For All Marketing Funnel Stages


At which of the marketing funnel stages are prospects prepared for various types of outreach? Here are 25 different engagement tactics, organized by funnel stage, and designated by category -- content, social, paid media, direct mail, and events. TOP -- Marketing Funnel Stage Engagement Tactics. MIDDLE -- Marketing Funnel Stage Engagement Tactics.

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The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage


The list is broken down by stage of the funnel. In line with the pipeline marketing concept, we believe that marketing campaigns can and should have an impact at each stage of the funnel -- all optimized for generating revenue. These create positive engagements at the top of the funnel, all of which improve conversion rates later down the funnel. Demo ad campaign.

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5 Exceptionally Important Tips for Sales Engineers Creating Pre-Recorded Demo Videos


In fact, if they are talking to you, it might be because you have tucked away some crucial information – such as pricing or a product demo – behind your walled sales garden. It’s time to set free the demo, and let it live within the liberating winds of the cloud. Check out these 5 steps to building a great product demo. Recorded demos should be much shorter than live demos.

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7 Creative Examples of Bottom-of-the-Funnel Marketing


Bottom of the funnel marketing is aimed at converting a potential customer into an actual customer. But you just can’t deploy standard content and hope it sticks for leads who are this far down the sales funnel. In this post, we’ll not only look at who’s using bottom of the funnel marketing, but also at some creative examples that you can pull ideas from, too.

Understanding Inbound Marketing and the Sales Funnel [INFOGRAPHIC]


Inbound marketing allows you to attract the most qualified leads for your business by tailoring your content to the needs and interests of your audience. Check out this infographic to gain a better understanding of how you can guide your buyer through the inbound marketing sales funnel. TOP OF THE FUNNEL : GENERATING AWARENESS AND ATTRACTING VISITORS. TOFU - MOFU - BOFU -.

No Lead Left Behind – Prioritizing Your Leads with Lead Management


While too many leads certainly isn’t a bad problem to have, it can be a problem for companies nonetheless. If you feel like your marketing efforts are delivering results but your sales team thinks you aren’t providing enough quality leads, it’s time to get those leads under control with lead management. Lead management was introduced to ensure nothing leaked out of the marketing funnel by providing the framework for tracking potential customers from the point the lead is generated to when it’s converted to a win. Discuss what makes a good lead.

How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages


As modern marketers, we’re all familiar with the lead generation funnel. Like this one: The image might be slightly antiquated, however, the concept behind the lead funnel remains crucial in understanding how your leads move from totally unaware of you to being a happy customer. Top of funnel is the beginning of the buyer’s journey. Blogs. eBooks.

Pssst. Trade Shows Suck at Lead Generation. Pass it on.

B2B Marketing Unplugged

“Where else could we demo the product? ” “Where will the leads come from?” They send junior people to go to tradeshows, look at stuff, pick up bits of paper, sit through demos and come back with a report and a new cloth bag. So trade shows are not the best ways to move prospects through the Funnel of Love. Sales squirrels ignoring you? Uh oh.

What is a Marketing-Qualified Lead? What MQL Really Means


Definitions were set, processes were tested, sales and executives bought in across the board, and the panacea of the Lead Marketing Funnel brought peace to all. Marketing Qualified Lead (MQL ). At its simplest, a “marketing qualified lead” is a lead that has met some benchmark(s) that identifies it as having enough potential to warrant attention from your marketing department.

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4 Tactics for Better Cold Sales Emails—Because No, Prospects Don’t Want a Demo


Yet such is the day-to-day life for many uninformed, underprepared, and unproductive Sales Development Representatives (or Lead Development Representatives or Business Development Representatives or whatever nonthreatening term your organization has decided on). 4 Ways to Use Content to Power Mid-Funnel Leads. We use marketing automation to score leads and to read a prospect’s “digital body language.” The post 4 Tactics for Better Cold Sales Emails—Because No, Prospects Don’t Want a Demo appeared first on Kapost Content Marketing Blog. Many companies do.

The Anatomy of a Lead-Generating Website


There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. That's why it's so important to design your website with lead generation top-of-mind. Do you have lead generation CTAs on each of your blog posts? (Do The Anatomy of a Lead-Generating Website.

15 Facts to Know About Bottom of the Funnel Marketing


The sales funnel , as a whole, is a beautiful thing – but the bottom of the funnel is where things really get interesting. As a lead moves closer and closer to becoming a customer, marketers need to know how to increase the likelihood that the conversion actually happens. A good way to approach this is to think about the bottom of the funnel from the customer’s point of view.

Push it Good! Tips to Move Leads Through the Funnel

Modern B2B Marketing

Increases the velocity at which leads flow through the funnel. But, if you answered “automated lead nurturing” you are spot on! It is an understatement that lead nurturing is a key driver moving leads through the funnel , but how do you know if your efforts are impactful? I have listed 3 things to consider when pushing your leads through the funnel.

9 Lead Generation Mistakes Marketers Need to Stop Making


For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else. But leads don't grow on trees.

Self-Discoverable Demos Using Videos in Interactive Content

ion interactive

I’ve been in the software business since the late 90s and it used to be that driving prospects to register for a demo was a top draw and priority. Several months ago we looked at diminishing high-funnel returns from demo registrations as a proportion of buyer interactions. We still had popular demos, but registrants were lower in the funnel than they used to be.

The Need-to-Know About Bottom-of-the-Funnel Marketing Content


Do you have that right content for the bottom of the funnel? The sales funnel and content. Content and the sales funnel. Top-of-the-funnel content. Middle-of-the-funnel content. Bottom-of-the-funnel content. Top-of-the-funnel content is where your marketing creates awareness, brand identity, and new leads. Lead Nurture and Scoring Program.

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The Steps You Need to Define the Stages of Your Sales & Marketing Funnel


Often, one of the biggest blockers for sales and marketing alignment is the very different views each team has of the funnel. For example, they might disagree about the number of stages a lead passes through before becoming a customer. strategy, sales and marketing must have a unified picture of the funnel and standard definitions of each stage in the process. Lead Work Rates.

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Why Chasing Hot Leads is a Bad Idea

The Point

In an ideal world, all B2B sales leads would be pre-qualified and ready to buy. And though recent studies suggest that a large chunk of the sales cycle may already be over by the time many prospects talk to a live salesperson, the reality is that inbound sales leads will always occupy a wide spectrum of sales readiness: tire-kickers, hot leads, and everyone in between.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads


For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. The web form or conversion funnel may have been too long or complicated, meaning prospects abandon the funnel before completion.

Flipping the Funnel with Account-Based Marketing


If you’re also attending the conference, come get a demo at our booth by registering here ! . The best and the brightest B2B marketers and salespeople are getting together to tell their story of how they’re braving the transition from traditional lead generation to account-based marketing. Here’s what I mean: STOP caring about the vanity B2B metrics like: Leads.

What to Send Email Contacts in Different Stages of the Marketing Funnel


Your email database is not a leads database. Okay, yes, your email database probably has a lot of leads in it. This post will break down the 6 types of subscribers you may already have in your contacts database, following the stages of a typical sales and marketing funnel. Lead. What do you send leads? Qualified Lead (MQL or SAL). Subscriber. Opportunity.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads


For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. The web form or conversion funnel may have been too long or complicated, meaning prospects abandon the funnel before completion.

4 Ways Lead Scoring Can Reinforce Your Marketing Strategy and Grow Your Revenue [Ebook]

Modern B2B Marketing

Author: Tanya Chu If you didn’t have much time to delve into your lead scoring this year, it’s not too late to make the business case to do so in 2017! How you structure (and restructure) your lead scoring can give you insights into how your marketing strategy is performing. Here are four ways that lead scoring can make you a smarter marketer: 1. Lead Scoring b2b

How to Fix a Broken Lead-Nurturing Strategy


Here’s where my marketing brain kicks in: The way a glacier moves feels a bit like lead nurturing. (Or Or at least, lead nurturing in a perfect world.) In this metaphor, the ice serves as our nurturing efforts, pushing leads along with the overwhelming weight of our email prowess. But even this strategy requires a certain level of lead intelligence and automation.

Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score


When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who's really interested in your product and who's just starting to look around. That's where lead scoring comes in. 6 Types of Data You Can Use for Lead Scoring. Sounds easy, right?

Tips To Power Your Sales Funnel With Video Content

It's All About Revenue

Top Of Funnel. Whether you call it “Loosening the Status Quo” or “Exploring the problem”, leads that are beginning to search for solutions are hungry for information. They’re frustrated, but not necessarily enough to sit through a product demo or a long-winded webinar. Don’t restrict access, but don’t lose out on lead generation opportunities either.

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PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]


We recently asked top industry experts the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads. Lead scoring models are: Based on assumptions. Part 1.

Online Display Advertising, Targeting, and Capturing Leads


A Look at Online Display Advertising for Lead Generation. Lead generation and lead nurturing both can be done via a targeted display campaign. Lead Capture and Lead Nurturing. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages. Promote offers, content, webinars, or free demos/trials.

How Software Usage Intelligence Drives Revenue and Leads

CMO Essentials

Armed with this intelligence, marketers can make data-driven decisions to keep visitors engaged on their site, present content to guide prospects through the sales funnel , and improve the effectiveness of their campaigns. Most software vendors with trial programs lose visibility into customer behavior as soon as demo software is downloaded or installed. Since 2010, V.i.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions


As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. This year look for one on Marketing Analytics and an update on social media lead generation. White papers and eBooks are excellent lead generators. Happy New Year! Get to it! .

Traditional vs. Predictive Lead Scoring: Hard Math


Exclusive Bonus Content: Download Here How to Calculate a Lead Score – Without a Calculator. When pursuing new business, lead scoring is a pivotal step in creating a list of qualified leads. The difference between qualified and unqualified leads is comparable to the difference between customers and contacts. . Does lead scoring apply to your business?

Everything You Need to Generate, Score, and Nurture Leads with Video


Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t? For demand generation and content marketers alike, more quality leads for less cost is the consistent, ever-present struggle. It’s called a change in mindset: using video for lead generation. . How to Grow Monthly Leads by 20% with Video. We know.

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18 Ways to Promote Your White Paper for Lead Generation


A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. Nurture existing leads. Webinars generate leads as well via the registration process. White papers can be promoted via content syndication services, providing you with efficient cost-per-lead programs. Video.

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9 Quick Tips for B2B Lead Generation to Implement Today

Modern B2B Marketing

Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. This is where B2B lead gen can feel hard, making you question: Which strategies actually work and which ones should you try?

The Truth About Lead Generation: Busting 5 Common Conversion Myths


That''s where the "Convert" or lead generation phase of the inbound methodology comes into play. You need them to convert into leads. Without landing pages, you’ll have a much harder time converting your website visitors into leads. According to our 2013 survey , companies with 30+ landing pages generated 7 times more leads than companies with 1 to 5 landing pages.

Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps

Marketing Action

These days, many B2B marketers are getting superior results by using short- and long-term nurturing programs: Forrester Research found that companies excelling at lead nurturing generate 50% more sales-ready leads , at a 33% lower cost. Nurtured leads make purchases that are 47% larger than those of non-nurtured leads , according to the Annuitas Group. Taking the Leads.