Hubspot

FEBRUARY 7, 2012

And if site visitors are looking at this type of content, they're likely already in your sales funnel and much closer to making a purchasing decision. Webinars (Live & Archived). Product Demos. People don't like to give up their contact information freely, and your lead-capture form will create some friction.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Salesforce Marketing Cloud

JANUARY 23, 2024

Another big lead management benefit: sales cycle speed. When you hook the right leads and nurture them correctly, you move them through the pipeline quickly. You can also focus on the leads that are most likely to convert. Lead capture: This is the first step, where you collect information about potential leads.

Sales Management 64

Sales Management Lead Management Work Management Marketing Management 64

Hubspot

JANUARY 3, 2012

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? That's why you spend hours upon hours creating ebooks , perfecting webinar slides, and building up your arsenal of offers.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Hubspot

JANUARY 15, 2015

Having customer quotes placed strategically on these pages is a great way to push them over the line and further down the funnel. Get Inspired: It''s important that your lead nurture workflow content includes the appropriate content for where prospects are in the sales cycle. 14) Create a bank of evergreen presentations.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Salesforce Marketing Cloud

MARCH 15, 2024

Get the free guide What is lead generation? Lead generation is the process of building interest in a product or service and then turning that interest into a sale. Lead gen makes the sales cycle more efficient because it focuses on the strongest and most valuable prospects.

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115

Hubspot

FEBRUARY 8, 2012

This is the information you'll be gathering from your conversion/lead-capture forms. Qualifications From a Lead-Capture Form: Role/Job Title. Next, look at behaviors that indicate a lead's type of interest. Types of Interest: Requested a demo or specific information. Top-of-the funnel interests (e.g.

Lead Ranking 28

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 28

Hubspot

DECEMBER 30, 2011

As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). webinars, ebooks, downloads, etc.) You're not generating enough high quality leads.

Sales Qualified Leads 28

Sales Qualified Leads Paid Search Agency Lead Scoring Lead Ranking 28

Unbounce

APRIL 14, 2020

B2B products and services can be difficult to fully capture on a landing page—we know from experience. You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page. (Ew.). But great B2B landing pages do exist.

Landing Pages 145

Landing Pages Examples Top of Funnel Best Practices 145

Single Grain

SEPTEMBER 22, 2023

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. Work With Us What Is a Marketing Funnel?

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Adobe Experience Cloud Blog

JANUARY 3, 2018

In this blog, I’ll show you 6 ways you can attract more B2B leads with your video content. Explainer videos are a great way to attract and engage top-of-the-funnel (TOFU) audience. Webinars provide a great way to use live videos to connect with your audience. Product Demo. Explainer Videos. Wrapping Up.

B2B Marketing 134

B2B Marketing Video Marketing Lead Scoring Lead Ranking 134

Albacross

NOVEMBER 14, 2019

Because the target audiences in B2B markets are so sophisticated, making a sale comes down to whether you can offer the best value and meet the specific requirements that the client has. In most instances, those visits would remain anonymous unless they decided to opt-in to a list or sign up for a demo. What Is Lead Generation.

Sales Management 70

Sales Management B2B Sales Top of Funnel Webinar Metrics 70

Inbox Insight

JANUARY 5, 2023

Essentially, lead gen works to capture the interest of buyers and collect their key information (predominantly name, email, job title and company) to target them with resonating ads and nurture campaigns. Demand gen vs lead gen. Bottom-of-funnel (BOFU) leads require nurturing to guide them in their B2B purchase decisions.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52