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New Research: Using B2B Video to Drive Results

Heinz Marketing

The survey sample consisted of 218 B2B sales and marketing leaders, all managers and above. Video makes an impact at every stage in the sales funnel —creating awareness, increasing the impact of nurtures, and increasing the frequency of signed deals. Here’s what we found. Methodology.

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6 Ways to Get All Employees Active in Social Media Marketing

EveryoneSocial

Looking for some sample social media policies? Here are 7 sample policies from other companies to inspire yours. Get your personal demo. Employees are already busy with their jobs, if you add a ton of rules and regulations, it’ll sound like too much work and not feel encouraging.

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4 Elements that drive B2B direct marketing results

Biznology

B2B contact level data decays at a surprisingly high rate , so insure the source is accurate by testing a sample of 100 if the list vendor will provide it. The hard offers are typically based on experiencing the FAB’s of the product or service either via a demo, one-on-one webinar, phone call with a rep., or even a face-to-face call.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Why aren’t you using social CRM and database software (or at least random sample customer surveys) to isolate social media’s impact on purchase frequency, total size of purchase, lifetime customer value, and customer advocacy? Responsible party for setting it up right? Here’s the deal.

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20 Email Segmentation Ideas and How to Set Them Up

Predictive Response

Here are some tips for writing an effective welcome email: Set expectations for the frequency, type, format, and length of the emails you'll be sending Break down your subscriptions into micro-commitments so that you don't overwhelm the subscriber. Sample subject lines could be "Psst! Book a demo today to see how it works.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

Do some research, check out some demos, and determine what best meets your needs. Brand goals can be just as important as revenue ones because they help position you for future success and often take into account qualitative feedback. Put Your Videos to Work Create, host, manage, and share your videos. Sign Up Free Do You Want to Hire Actors?

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

Some common video goals include: Brand Awareness —typically measured using brand recall and recognition, frequency/quality of mentions, or video views. Do some research, check out some demos, and determine what best meets your needs. Sample Video Production Timeline. Put Your Videos to Work. Sign Up Free.