Martech

JULY 29, 2022

For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos. Questions to ask at the demo. But the important thing is to be properly prepared with a comprehensive list of questions prior to the demo. Why it’s hot. Why we care.

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 97

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Content AI has reached an exciting and disruptive maturity inflection point.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Marketing for B2B ecommerce gets almost no attention. trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. Request a demo today to learn how you can leverage crucial buyer and customer data for your ABM initiatives and unlock new opportunities for growth.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Full Circle Insights

OCTOBER 1, 2022

The Forrester B2B Revenue Waterfall provides a helpful context for analysis, and from a marketing perspective, effective campaigns are those that move targeted accounts through the opportunity funnel to the prioritized stage, where the sales handoff occurs. Keep an eye on trends. It all starts with setting marketing priorities. .

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. As Forrester says, “Customers don’t care about your internal organizational silos.”. The marketing team understands the macro trends on social.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. Sales reps and account execs have fully embraced one-to-one video because of the ability to leverage it in prospecting, product demos, and follow-ups.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Metadata

FEBRUARY 5, 2024

Pro tip: Organically join the conversation with trend-jacking You might see a trend in ClickUp’s long list of marketing magic… actually, you’ll see several trends, because Melissa and her team perfected the art of creating content around timely sounds, topics, and events. Schedule a demo today.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Only B2B

MARCH 6, 2024

You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. Customer and employee expectations and preferences have changed forever.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Sana Commerce

MARCH 4, 2022

The trend towards e-commerce began in the 1990s, and has only accelerated in the past few years in the context of remote work and restrictions on face-to-face interactions. But while the trend towards digitalization is real, it’s not the whole story. Get a demo. Top 9 B2B e-commerce trends in 2022 and beyond.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Seismic

MARCH 15, 2021

Great news awaits in The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 report, released March 10, 2021. In the Forrester report, Seismic LiveSocial (formerly Grapevine6) received the following criteria scores: Content (4.20/5.0) Read The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 here. Services (5.0/5.0)

Marketing Management 52

Marketing Management Service Forrester Curation 52

Salesforce Marketing Cloud

FEBRUARY 14, 2022

That trend is expected to continue this year, posing big questions and even bigger implications for sales leaders. I recently conducted my first demo, and [my manager] sent a note celebrating the small win. A record-shattering 4.5 million Americans left their jobs in November 2021, part of an exodus known as The Great Resignation.

Work Management 98

Work Management Customer Surveys Training Forrester 98

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

SpotMe Blog

JULY 21, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 4,776 reviews) #6 Splash Named a Contender in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

DemandBase

JULY 16, 2020

With 66-90 percent of buyers doing their research before they reach out (Forrester), it’s important to understand what your target accounts are researching off-site and take action on that insight. Kick-off your video with industry trends, news, or an industry-related customer name drop. Closing Thoughts.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Onalytica B2B

JANUARY 6, 2016

According to Forrester’s recent report by Nate Elliott entitled Vendor Lanscape: Word-Of-Mouth Platforms , there are 3 distinct focuses for tools in the word-of-mouth category: customer advocacy platforms, employee advocacy platforms and category influencer platforms. REQUEST A FREE DEMO. Maturing of Influencer Marketing Tools.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Madison Logic

OCTOBER 4, 2023

Fueled by ML Insights, our unified ABM approach ensures your content and messaging aligns with the trending topics your target customers are researching and helps you build in-depth experiences by tailoring content to funnel stages. Request a demo today!

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Madison Logic

NOVEMBER 30, 2023

Analyze this data to identify patterns and trends that indicate increasing or decreasing engagement as well as what topics and messages are resonating the most.   Make sure to measure the conversion rate of target accounts from one stage of the buyer’s journey to the next.

Demand 52

Demand Brand Identity Branding Work Management 52

Vidyard

OCTOBER 27, 2019

to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester. Rack Up Shares.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

SpotMe Blog

JUNE 13, 2023

They stay on top of trends and regulations in the pharma event space. They know the industry inside and out, staying on top of the latest technologies, trends, and regulations regarding HCP engagement and omnichannel strategies. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

EMagine B2B Blog

MARCH 29, 2018

Demos (This is typically well received in software tech) . This includes companies that report on top performing tech companies and trends such as Forrester and Gartner. Case Studies. Recorded Webinars. How can you stay competitive and innovative with your content?

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

SpotMe Blog

MARCH 23, 2023

That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Read on to find out what’s trending in B2B event management technology, why we think SpotMe has been named a Leader, and how you can reap the full benefits of the report. Keen to get into the details?

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

Vidyard

OCTOBER 27, 2019

to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Terminus

JUNE 15, 2021

We’re a recognized leader in The Forrester New Wave : ABM Platforms, Q2 2020 report where we received a differentiated rating in seven of the 10 criteria evaluated including account selection, engagement channels, and product roadmap. Terminus pioneered the account-based transformation.

Enterprise Management 48

Enterprise Management Account Based Marketing Work Management Planning 48

EMagine B2B Blog

MARCH 29, 2018

Demos (This is typically well received in software tech) . This includes companies that report on top performing tech companies and trends such as Forrester and Gartner. Case Studies. Recorded Webinars. How can you stay competitive and innovative with your content?

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

Vidyard

OCTOBER 27, 2019

One glance at the types of videos brands are releasing these days is enough to see that there’s a huge trend toward content that makes people feel. million words, according to Forrester Research’s James McQuivey. And don’t hit people over the head with your product (unless it’s a demo video of course). Video Storytelling Tips.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Albacross

NOVEMBER 4, 2021

This trend will continue in 2022. Source: Forrester , 2021). For example, accounts that visit your blog posts, newsletters, and eBooks have a higher learning intent or are not in-market yet while those that visit your pricing page, product pages, and demo pages are more likely to buy. Source: Forrester , 2021).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Launch Marketing

MAY 8, 2018

While many B2B organizations leverage internal marketing assets such as case studies and product demos to market their solutions, CEO of TrustRadius Vinay Bhagat emphasized that organizations need to also incorporate their customers’ voice within their marketing. testimonials and product reviews) as part of your content marketing strategy.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

Smashmouth Marketing

MARCH 6, 2009

jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20. jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20. Even to the point on the second day where a whole panel discussion was dominated by twitter talk.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MARCH 19, 2009

sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 annekeseley : " sales 2.0 is not the answer. It is a question."

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Adobe Experience Cloud Blog

MAY 16, 2010

case studies and demos). The Facebook fan page of Forrester Research is a constant source of interaction for its fans. Forrester Research. Forrester CEO, George Colony, even maintains his own blog to share his insight with such posts as “Beyond iPad Yadda Yadda” and “Would Henry Ford Have Been a Blogger?”.

Social Media 48

Social Media Media B2B Forrester 48

Vidyard

OCTOBER 27, 2019

Build Video Storytelling Around Emotion One glance at the types of videos brands are releasing these days is enough to see that there’s a huge trend toward content that makes people feel. million words, according to Forrester Research’s James McQuivey. Video Storytelling Tips A video is worth 1.8 That’s a whole lot of room for story.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

EveryoneSocial

JANUARY 23, 2018

Google Trends for account-based marketing. For a while though as this strategy started gaining traction, many just saw it as a trend or fad. The inherent issue with this approach is that the funnel gets smaller towards the bottom, so the vast majority of B2B leads — over 99%, according to Forrester Research — never become customers.”.

Account Based Marketing 62

Account Based Marketing Paid Search Agency Companies ABM 62