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How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events.

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The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

White Papers |. Marc Prensky coined this term in 2001, in a paper titled, â??Digital It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). src = [link]. }.

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How the metaverse will transform the future of B2B marketing

Tomorrow People

According to Forrester, more than 75% of U.S. Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. I think it’s safe to say that no one will be visiting the metaverse to read a static white paper. Most B2C brands have readily embraced it. But it shouldn’t be that way.

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How the metaverse will transform the future of B2B marketing

Tomorrow People

According to Forrester, more than 75% of U.S. Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. Content will be more interactive I think it’s safe to say that no one will be visiting the metaverse to read a static white paper. But it shouldn’t be that way.