MKT1

OCTOBER 24, 2023

RevenueHero RevenueHero is the easiest way for marketers to qualify and route leads to sales rep’s calendar, right in your demo request flow, in email sequences, and sales hand-offs. We discovered RevenueHero when we wrote a newsletter on improving demo request flows a couple months back. More on testing & scaling below.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Sprout Social

MARCH 8, 2023

So I leaned on them to host educational Facebook Lives. According to the Sprout Social Index™, 39% of consumers say they like to see customer testimonials or demos posted by brands they follow. We also share sample prompting questions to get people in the filming zone, like asking them their name, pronouns and role.

Video Marketing 91

Video Marketing Content Thought Leadership Social Media 91

ClearVoice

NOVEMBER 10, 2020

This particularly pertains to when people need product to review/demo before sharing their opinion on it. This is completely different from the process pre-pandemic, when you’d put together a flighting plan and deliverables schedule for brand approval before ordering samples. Oh, maybe we’re not, because it’s banned.

Tips 116

Tips Advertising Agencies Paid Search Agency Content 116

Parse.ly

APRIL 6, 2020

A/B and multivariate testing tools. There are other types of web analytics software tools that will be much more suitable for things like running tests and getting to know your users and how they use your website or app. Hotjar does not offer A/B testing like Crazy Egg does, but you can monitor pre-existing A/B tests.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Convert

JANUARY 16, 2023

Their strategy resulted in 300% growth and cutting their Facebook budget in half. Dyson Live lets shoppers watch live demos of the product, chat with the experts and buy the products without leaving the live session. Test Their Instincts and Talent. John Ross , CEO, Test Prep Insight.

Copywriting 52

Copywriting Curation Branding Brand Identity 52

Directive Agency

MARCH 6, 2017

If you are expecting that you will have to hire a new account executive or add more phone lines because you launched a Facebook ad campaign you will be sorely disappointed. The beauty of this change in the sales environment is that social media platforms, Facebook, in particular, allow you to leverage this data. Poor Creative.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Sprout Social

JUNE 17, 2016

Consistently Test Your Strategy. Another option to consider is giving potential new customers a sample of your product or, depending on your product and industry, a complimentary trial. Regardless of strategy, when it comes to demand and lead generation, it’s important to always be testing and to keep that testing consistent.

Lead Generation 46

Lead Generation Demand Lead Ranking Lead Scoring 46

Albacross

MARCH 19, 2018

In the sample campaign in the screenshot below, for example, you can clearly see that all the target accounts have a high number of views (in the hundreds and thousands). You can’t find it with ad networks like Facebook and LinkedIn. Next, you need to evaluate which of your individual ads are performing best.

Account Based Marketing 65

Account Based Marketing Top of Funnel Paid Search Agency Advertising Funnels 65

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. Get 200% more leads per month through social media content on Instagram and Facebook. 3 types of content plans with sample scenarios. Let’s take a look at the three types of content plans and some sample scenarios based on your budget. For brand visibility.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Hubspot

APRIL 18, 2016

Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. In order to answer the question we were asking ourselves, we had to run a lengthy split-group test to determine if Twitter was effective at influencing leads down the funnel. but it didn't exactly go as planned. The Experiment.

Twitter 28

Twitter Top of Funnel Paid Search Agency Ads 28

Convert

SEPTEMBER 8, 2021

So you’re currently running A/B tests and looking to scale out your testing program. You have good traffic, you’re seeing great results and now you want to run far more tests and get that data asap. But how can you start testing faster? That’s where multivariate testing comes in. What Is Multivariate Testing?

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Convert

DECEMBER 6, 2021

When you add data into the Data Layer, it becomes easily readable by a tag management container which makes it perfect for transferring to various other platforms like analytics or A/B testing tools (think Google Analytics, Adobe Analytics, Google Ads, LinkedIn, Convert Experiences, etc.). These usually are JavaScript scripts.

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Tools Marketing Management 52

Hubspot

JANUARY 15, 2015

Here, we wanted to test whether including testimonials on landing pages influenced conversion rates in the U.K. For example, why not test out a slide-in CTA on one of your product pages, with a link to a case study that profiles a customer who''s seen great results using that product? At HubSpot, we call this "smart content.".

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Convince & Convert

JUNE 24, 2010

Maybe sampling and demos on location will fit better. They run a radio test, and if no one bites, your product is throw in the crapper. If you can type a sentence, you can relate to people on Twitter and Facebook. I divinity see some comparison between infomercials and social media, but more on the experience side.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convert

DECEMBER 19, 2022

GA4 brought a slew of changes that impact how optimizers analyze test results. Even though July 2023 may seem like plenty of time, you should already start preparing to move your A/B testing data from UA to GA4. Even the integration with your A/B testing platform was a breeze. Note: You can access the Google demo account here.).

Marketing Analytics Tools 52

Marketing Analytics Tools Digital Marketing Funnels Advertising Funnels Tips 52

Webbiquity

FEBRUARY 7, 2017

Google offers an extensive collection of open source fonts you can explore, sort, and test for use in more than 135 languages. Sample review: “Want to spruce up your site pages, presentations, ebooks, and other content with cool and different new fonts? Sample review: “IconFinder is the god of all Icon websites and tools.

Marketing Automation Services 100

Marketing Automation Services Design Tools Best Practices 100

QuanticMind

SEPTEMBER 9, 2020

Sample Dashboard Widgets: Aggregated Digital Marketing Performance from All Channels. Sample Dashboard Widgets: Digital Marketing Performance Segmented by Publisher. The only way to test this hypothesis is by paying close attention to how these key metrics differ per publisher. Request a demo! No credit card needed.

Cost Per Click 82

Cost Per Click ROAS CPC Cost per Acquisition 82

Single Grain

NOVEMBER 17, 2020

But, generally speaking, I only recommend them to customers with an average customer lifetime value (CLV) of $15,000 or higher, and who can invest at least $5,000 upfront for a test campaign. Instead, as an enterprise SaaS company, a few high-intent pages you may want to test include: Your pricing page. Your contact page.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Optinmonster

MARCH 11, 2024

Here’s an example of a social proof notification on TrustPulse’s website: This social proof software helps you add instant credibility to your site by showing verified website actions like: Purchases Demo Registrations Signup Form Submissions TrustPulse is also great as a FOMO marketing tool.

Tools 68

Tools Work Management Marketing Management Best Practices 68

Unbounce

FEBRUARY 11, 2019

Test new ideas using A/B testing. Why it inspires… Smart copy: It might be worth testing out a more direct headline, but the copy here matches the school’s other branding initiatives elsewhere. I’d test to see if doubling down doesn’t produce even better results here. Industry: Education.

Landing Pages 145

Landing Pages Examples Paid Content Best Practices 145

Goodish Agency

MARCH 18, 2021

In social media strategy terms, that’s your forum, Facebook group, subreddit admin. A great example (because I’m in it) of the latter is a group on Facebook called Cabblemodders. Started by a company called Cablemod it’s a place on Facebook anyone can geek out or ask for help on any PC related topic. When Can I Be Sure?

Paid Content 94

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 94

Unbounce

JUNE 29, 2021

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. Not one but TWO free and quick product demos Success metrics from past customers Ready-made templates Success stories.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Sprout Social

AUGUST 28, 2019

Start a free trial and test out how Sprout can help you optimize your Instagram presence, or request a personalized demo. Another technique that’s not completely free is to offer free samples of your products or services. Unlike Facebook, it’s much easier to get in front of people organically on Instagram.

Business 104

Business Ideal Customer Profiles Profiling Tagging 104

Moz

JANUARY 16, 2019

However, former blog editor Zach Buylgo’s research showed that these traffic segments often had the lowest engagement (like time on site) and the least conversions (like trial or demo opt-ins) — so they didn’t prioritize it. Facebook is used primarily for their weekly webinar updates.) But Facebook organic just sucks anyway.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

Hubspot

SEPTEMBER 17, 2018

In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. Demo Videos. Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test. On Facebook?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

SEPTEMBER 26, 2018

Facebook , Google , Samsung , and Microsoft have all started developing their own VR devices, and with the rise of smartphones, it has never been easier for users to have an entirely immersive, interactive experience. The test was so impactful that half the patients got upgraded to partial paraplegics instead of full paraplegics.

Training 68

Training Video Marketing Paid Search Agency Interactive Marketing 68

Vidyard

JANUARY 6, 2022

Facebook Video Statistics 3.2 Show Instead of Tell” with Short Demos through the Buying Process 1.2 Recommended Video Type: Demo 3.3 Test Everything 1. Test Everything 5. A/B Test your Video Emails and Measure Results 9. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Length Statistics 2.3.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Kapost

APRIL 20, 2016

If you need to generate more leads in a true and tested way, here are a few tips on what you might be missing (or could be optimizing): 1. Both Twitter and Facebook now have ad campaigns specifically designed to help you acquire leads. Once a targeted person clicks on the ad, they fill out a form to receive the demo…and voila.

Lead Ranking 48

Lead Ranking Lead Scoring Generation Tips 48

Optinmonster

NOVEMBER 15, 2022

So, today, we’re going to share 69 real-life, time-tested lead magnet ideas to inspire you. To take your lead magnet game one step further, create a collection of lead magnet templates, like Digital Marketer’s Ultimate Facebook Ad Template Library. It’ll have an impact on the quality of those leads, as well.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Ranking Lead Scoring 145

Optinmonster

MAY 7, 2020

In the end, the decision will come down to A/B testing. Look at any sample sales page, and you’ll likely see at least three CTA buttons, maybe even more, depending on the length of the page. You can either get started for free (which is a great value proposition) or get a demo. Nail the Headline and Subheadings.

Top of Funnel 87

Top of Funnel Advertising Funnels Digital Marketing Funnels Funnel Advertising 87

Outgrow

AUGUST 3, 2022

Here’s what I like about this marketing sample, and what you can learn from it. But what’s cutting edge is maybe something like dynamically testing the search titles that pop up in search results. Or they were using a certain type of post and Facebook just decided one day that they didn’t like it anymore.

Tactics 52

Tactics Paid Search Agency Planning Advertising Agencies 52

Convince & Convert

FEBRUARY 16, 2012

You have email subject line testing, you have tweet timing and content testing. There’ll be Pinterest thumbnail image testing before we know it. Jay : I’m pretty sure that they have a conversion rate test running at Marketo. People just aren’t conducting a lot of significant transactions on Facebook.

Enterprise Management 115

Enterprise Management Work Management Social Media Marketing Management 115

Single Grain

FEBRUARY 22, 2024

Facebook Insights), and website analytics (e.g., Platforms like Facebook, Instagram and Twitter allow for direct interaction with customers. It rewarded them with a sample kit for a promo price, free shipping, a free e-book, a $10-promo code for the next purchase, and a money-back guarantee. Google Analytics).

eCommerce 52

eCommerce Paid Content Tactics Tips 52

SnapApp

JULY 7, 2017

We recently tested an interactive quiz as a self-evaluation for users to find out which surgery would benefit them most based on their medical history. According to Kissmetrics , "Quizzes are the most engaging type of content on Facebook.". I've used knowledge tests to evaluate people's approaches to solving problems.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convert

JUNE 8, 2022

You can measure this by running a Shopify speed test using the trusted webmaster tool Google PageSpeed Insights and GTmetrix. Speed score is Shopify’s report on how fast your website is performing in the Shopify test environment based on Google Lighthouse performance metrics. Test with preview mode to ensure it’s working.

Marketing Analytics Tools 98

Marketing Analytics Tools Optimization Lead Ranking Lead Scoring 98

Vidyard

FEBRUARY 2, 2021

Facebook Video Statistics 3.2 Show Instead of Tell” with Short Demos through the Buying Process 1.2 Recommended Video Type: Demo 3.3 Test Everything 1. Test Everything 5. A/B Test your Video Emails and Measure Results 9. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Length Statistics 2.3.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

TrustRadius Marketing

NOVEMBER 2, 2022

Key Benefits of leveraging Hootsuite: Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard. The vendor states that over 75% of ActiveCampaign’s customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52