Sprout Social

MARCH 8, 2023

So I leaned on them to host educational Facebook Lives. According to the Sprout Social Index™, 39% of consumers say they like to see customer testimonials or demos posted by brands they follow. We also share sample prompting questions to get people in the filming zone, like asking them their name, pronouns and role.

Video Marketing 93

Video Marketing Content Thought Leadership Social Media 93

Parse.ly

APRIL 6, 2020

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, Yandex), and platforms like web, mobile, Apple News, Facebook Instant Articles, Google AMP, SmartNews, iOS, and Android apps to give a comprehensive picture of content performance.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

ClearVoice

MARCH 9, 2020

Here’s a sampling. Do they rely on Facebook Events to stay looped in on weekend activities? Daniel Eizans created a sample buyer persona of a small SUV/Crossover buyer and shares the final draft on Flickr. Check out this post I just read from @ClearVoice for a checklist and samples. Image credit: MedTech Momentum.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

EveryoneSocial

NOVEMBER 28, 2017

Many of these platforms (Facebook, Twitter, Linkedin, Pinterest, etc) are not going anywhere anytime soon and provide you access to the people that matter most for what your company does or sells. 75% of male internet users are on Facebook as well as 83% of female internet users. Looking for some sample social media policies?

Social Media 104

Social Media Activities Social Marketing Work Management 104

Hubspot

AUGUST 21, 2023

It includes sample content and walks you through the essential elements of an SEO proposal. Because we see Facebook, Twitter, Instagram, and Pinterest icons, the client instantly knows that this proposal doesn’t include LinkedIn, YouTube, or other platforms. Add a VR or AR demo. Design a business proposal website.

Template 69

Template CMS Development Examples Marketing Proposals 69

Ontraport

NOVEMBER 25, 2021

There was a time when Facebook pixels were the key to advertising on Facebook. Once you added the pixel to your pages, you’d be able to share information with Facebook about the people visiting your site, then reconnect with them later as a custom retargeting audience. As a result, Facebook can’t build audiences like it used to.

Facebook 113

Facebook Top of Funnel Opt-out Opt-in 113

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. Get 200% more leads per month through social media content on Instagram and Facebook. Is the content segmented in a way that aligns with your strategy? 3 types of content plans with sample scenarios. Action: Product demo, free trial, and special offers.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Atomic Reach

NOVEMBER 21, 2018

They split their content into two segments, one for small businesses and one for more established professionals: You can establish buyer personas and gain a deeper understanding of your audience by asking questions, such as the following: What are their roles and responsibilities? Like other SaaS companies, they have a product demo.

Brand Identity 45

Brand Identity Branding B2B Thought Leadership B2B 45

Ontraport

NOVEMBER 24, 2021

There was a time when Facebook pixels were the key to advertising on Facebook. Once you added the pixel to your pages, you’d be able to share information with Facebook about the people visiting your site, then reconnect with them later as a custom retargeting audience. As a result, Facebook can’t build audiences like it used to.

Facebook 66

Facebook Top of Funnel Opt-out Opt-in 66

Hubspot

APRIL 18, 2016

When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience? Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. Of course you do. And you would be right. In practice, email is the primary channel for lead nurturing.

Twitter 28

Twitter Top of Funnel Paid Search Agency Ads 28

QuanticMind

SEPTEMBER 9, 2020

Sample Dashboard Widgets: Aggregated Digital Marketing Performance from All Channels. Common Variations: Duplicate and segment widgets with added filters by publisher, channel, campaign, product/service, etc. Component #2: Most Recent Performance Snapshot by Segment. Component #4: Recent Performance Trending by Segment.

Cost Per Click 82

Cost Per Click ROAS CPC CPA 82

Convert

DECEMBER 19, 2022

Note: You can access the Google demo account here.). GA4 Demo Account. By using the user segmentation feature in GA4, you can compare and evaluate how people use your site generally instead of just analyzing the specific goals you focused on during your A/B test. Create Segments to Gain Deeper Insights. Segments in UA.

Marketing Analytics Tools 52

Marketing Analytics Tools Digital Marketing Funnels Advertising Funnels Tips 52

Brandwatch Marketing

AUGUST 21, 2023

Buffer User-friendly and clean, Buffer is great for staggering content throughout the day across multiple social platforms: Facebook, LinkedIn, Twitter, Google+ and Pinterest. Sendible Sendible pulls in posts and comments from sites such as Facebook, Twitter and Flickr making it easy to manage and respond to all from one place.

Enterprise Management 98

Enterprise Management Social Media Work Management Marketing Management 98

Hubspot

JANUARY 15, 2015

Update your cover image on Twitter/Facebook showing a happy customer. Target your new case studies to relevant people on Facebook using dark posts. Case studies are particularly suited to email marketing when you have an industry-segmentable list. Our social media cover photo templates should help you with this!

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Unbounce

JUNE 29, 2021

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. Not one but TWO free and quick product demos Success metrics from past customers Ready-made templates Success stories.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Optinmonster

MARCH 11, 2024

Here’s an example of a social proof notification on TrustPulse’s website: This social proof software helps you add instant credibility to your site by showing verified website actions like: Purchases Demo Registrations Signup Form Submissions TrustPulse is also great as a FOMO marketing tool.

Tools 71

Tools Work Management Marketing Management Best Practices 71

Convince & Convert

FEBRUARY 19, 2016

Every 3 weeks or so I’ll have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. So if you want to engage with them on Facebook, LinkedIn, etc., This was a live demo. you can do that.

Work Management 86

Work Management Paid Search Agency Marketing Management Lead Ranking 86

Single Grain

NOVEMBER 17, 2020

Once that’s set, you’ll be able to automatically create targeting segments made up of LinkedIn users who once visited designated URLs on your website: Generally speaking, you don’t want to build a targeting segment around users who visited your home page. Your demo or free trial sign-up landing page. Your contact page.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Unbounce

FEBRUARY 11, 2019

This also lets Class Creator keep the primary call to action (“Demo School”) at the top of the page so that no scrolling is necessary for their visitors to find it. Easy access to a product demo: In the SaaS space, it’s remarkably common to see companies throw up too many barriers between potential customers and demoing their product.

Landing Pages 145

Landing Pages Examples Paid Content Best Practices 145

Moz

JANUARY 16, 2019

However, former blog editor Zach Buylgo’s research showed that these traffic segments often had the lowest engagement (like time on site) and the least conversions (like trial or demo opt-ins) — so they didn’t prioritize it. Facebook is used primarily for their weekly webinar updates.) But Facebook organic just sucks anyway.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

Convert

DECEMBER 6, 2021

The application layer is made up of all the third-party apps you connect to your website, like Google Analytics, Adwords, Facebook, and more. Let’s take a look at Segment’s Data Layer: Here, the Data Layer starts with “dataLayer” and lists out a few events and their values. These usually are JavaScript scripts. Can you guess which?

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Tools Marketing Management 52

Convert

SEPTEMBER 8, 2021

For example, on Facebook, you can set up basic multivariate test ads, by adding in variations of a thumbnail image, headline and body copy, etc. It’s not just traffic that affects sample size either. The conversion rate of the current page and variables, all affect the volume of the sample size required to hit statistical significance.

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Hubspot

SEPTEMBER 17, 2018

In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. Demo Videos. Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test. On Facebook?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Optinmonster

MAY 7, 2020

Look at any sample sales page, and you’ll likely see at least three CTA buttons, maybe even more, depending on the length of the page. Sterling and Stone uses three boxes to segment its users, so they’ll end up with the right information for their needs. Use Multiple Calls to Action. Sterling and Stone. That’s it.

Top of Funnel 90

Top of Funnel Advertising Funnels Digital Marketing Funnels Funnel Advertising 90

Single Grain

NOVEMBER 16, 2023

Lack of targeted messaging: A content marketing strategy helps in crafting targeted messages that resonate with specific audience segments. Here is a sample of a SaaS customer journey map: Identify Touch Points : Pinpoint the various touch points where your audience interacts with your brand, from the initial discovery to ongoing usage.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

SnapApp

AUGUST 1, 2017

For example, time on product pages and demo downloads are prime buying signals. Use list segmentation and personalization to ensure you are not over or under selling leads throughout the sales cycle. . . Email Segmentation. . Segmented your lists allow you to reach prospects with targeted content. Provide a Free Tool.

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Albacross

JULY 31, 2018

On top of that, we all know that Facebook has pretty much killed the reach of Business pages these days. If you need some inspiration, check out these 7 sample social media policies from other companies. In this case, sending to a /demo or /free-trial page would do nicely. So why bother, right? Gamify The Process.

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

Single Grain

FEBRUARY 22, 2024

Facebook Insights), and website analytics (e.g., Understanding their marketing strategies and audience allows you to discover untapped market segments and perhaps replicate successful tactics. Platforms like Facebook, Instagram and Twitter allow for direct interaction with customers. Google Analytics).

eCommerce 52

eCommerce Paid Content Tactics Tips 52

Convince & Convert

FEBRUARY 16, 2012

Read on for insights from Justin, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are people comfortable giving their credit card information to social media sites?). People just aren’t conducting a lot of significant transactions on Facebook. Jay : Sure.

Enterprise Management 115

Enterprise Management Work Management Social Media Marketing Management 115

SnapApp

JULY 7, 2017

Recently, after clicking on a Facebook ad for a product I've been considering, I was offered the chance to complete an interactive quiz to help the seller best identify which version of the product would be best suited for my particular needs. According to Kissmetrics , "Quizzes are the most engaging type of content on Facebook.".

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

TrustRadius Marketing

NOVEMBER 2, 2022

Key Benefits of leveraging Hootsuite: Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard. The vendor states that over 75% of ActiveCampaign’s customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

seo.co

JANUARY 15, 2021

” quizzes on Facebook; and while you can use these, you can also go a more customer-focused route, such as exploring a topic like, “are you saving enough for retirement?” Demo videos. If you need more users participating on your site, this is a good bet to see higher rates. Streaming event video.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

seo.co

FEBRUARY 14, 2023

Just take a look at this random sampling of specialized CRM SaaS platforms: (Image Source: Software Advice ) Your marketing needs to have some mechanism for strongly differentiating your brand. Brand differentiation. There are tons of SaaS companies out there, partially because everyone else has realized what a valuable model SaaS can be.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

TrustRadius Marketing

NOVEMBER 2, 2022

Key Benefits of leveraging Hootsuite: Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard. The vendor states that over 75% of ActiveCampaign’s customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98