How to retarget on Facebook in a post-iOS14.5 world
Ontraport
NOVEMBER 25, 2021
There was a time when Facebook pixels were the key to advertising on Facebook. Once you added the pixel to your pages, you’d be able to share information with Facebook about the people visiting your site, then reconnect with them later as a custom retargeting audience. As a result, Facebook can’t build audiences like it used to.
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