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The Ultimate Guide to Open-Ended Questions vs. Close-Ended Questions

ClearVoice

What is an open-ended question? An open-ended question is one that can only be answered by a unique thought or statement in someone’s own words. Unlike a close-ended question, it cannot be answered in one word, or by yes/no, or by multiple choice. What is an open-ended question?

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

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Social media advertising: how to run a compelling campaign

Sprout Social

Hey, totally fair question. ” For example, Facebook’s ad platform allows you to get super granular in terms of who your ads get served to. Want to only present ads to college-educated millennial women in Chicago who are interested in beauty influencers and follow Ulta’s Facebook page? Direct sales.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

Ask a few pointed questions of your prospective data provider to see what kind of magic might result: What types of data do you collect? It’s like having to pay people for positive Amazon reviews on your self-published book, or Liking your own Facebook post: It’s a dirty little secret that you don’t mention in polite company.

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What is Mid-Funnel Content Marketing & Mapping it in the Buyers Journey

NuSpark Consulting

They want the real “beef” that will satisfy their hunger for details, deliver in-depth insights and answer all their (asked and unasked) questions. These need to be in-depth, high-quality materials that answer many of the more difficult questions the prospect might have. Mapping Mid-Funnel in the Buyer’s Journey.

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Crafting Great Personas Can Inspire Potential Customers to Say ‘Yes’

Salesforce Marketing Cloud

We craft personas by doing research and using qualitative and quantitative data that we gather through: interviews, surveys, discovery questions, internal data (e.g. Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. Ask questions that uncover: The emotional pain and how much it’s costing them.