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Four Trade Show Lessons from HIMSS 2021

Golden Spiral

Nevertheless, Golden Spiral made the pilgrimage west from Nashville to support exhibiting and attending clients and record a few episodes of our podcast, Studio CMO. Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Be Flexible.

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Is Account-Based Marketing Effective in HealthTech?

Golden Spiral

LinkedIn is a given, but when done well, ABM can employ Twitter, Facebook, Instagram, and eventually direct text messages. Nick tells the story beginning at 23:26 of our podcast episode with him. Watch for opportunities to assert your expertise: You discover your target’s company will be attending a trade show for the first time.

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A Marketer’s Guide to Launching a Facebook Live Campaign

SmartBug Media

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live. What Is Facebook Live?

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

It’s important for the two teams to reach an agreement and articulate MQLs with a clear and crisp definition, such as MQLs are leads that match an Ideal Customer Profile or those that opted in to request a demo. In some cases, it can be as simple as the co-branding of one piece of content or co-sponsoring a trade show or conference.

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Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot

As a result, a boardroom demo was a pretty big deal -- and usually included a bit of theater. If you are not on LinkedIn, Facebook for business, Twitter, Instagram, or Snapchat, then you are either stubborn or just haven't seen the stats yet. Trade shows. Now, technology is much more homogeneous. It' s tired.

Tactics 101
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Marketing Funnel vs. Sales Funnel: A Complete Guide

Ledger Bennett

Top of Funnel / Awareness: Goal: Be helpful, show competitive advantage of your product relative to the market, educational, relationship building. Content Examples: Blog posts, videos, podcasts, helpful articles, etc. Content Examples: Audit, Free trial, access to tools, FAWs, customer testimonial, Demo Request.

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Your Guide to Budgeting for B2B Digital Marketing in 2021

The ABM Agency

Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Do you want to create different kinds of multimedia, including video or podcasts? . It also, on the surface, makes the most sense.