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Crafting Great Personas Can Inspire Potential Customers to Say ‘Yes’

Salesforce Marketing Cloud

Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. A sample persona. presentations, demos, videos, mockups, microsites, etc.). CRM, win/loss analysis), external data (e.g. physical, social, tech) quotes that represent key insights. Image source: Salesforce Q Branch]. First Draft.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

Recently, after clicking on a Facebook ad for a product I've been considering, I was offered the chance to complete an interactive quiz to help the seller best identify which version of the product would be best suited for my particular needs. According to Kissmetrics , "Quizzes are the most engaging type of content on Facebook.".