Hubspot

JANUARY 3, 2012

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Metadata

JANUARY 8, 2024

Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. For example, you could measure the percentage of leads from Facebook that convert into closed-won business or the percentage of marketing qualified leads (MQLs) from LinkedIn that turn into sales qualified leads (SQLs).

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Convince & Convert

JANUARY 11, 2017

So being able to tie social media to lead generation efforts and pipeline activity is going to give us a picture of how social is really helping the business. If a large portion of activity is on social media, you want to be able to measure the social media and correlate that activity to the leads being generated.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

B2B Marketing Zone Posts

APRIL 5, 2010

Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Facebook (75). Socialnomics blog by Erik.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

SnapApp

AUGUST 1, 2017

Not to be confused with lead generation, demand generation initiates the first step in the customer relationship – wherever in the funnel the prospective customer may be. . Demand generation then coaxes prospects down the funnel. . For example, sponsored research will create demand and leads. Source ). .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74