Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns. Here, we specifically highlight how we use gifting for demand generation via email.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

BenchmarkONE

NOVEMBER 10, 2022

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. Why Do You Need A Marketing Funnel? Email Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Zoominfo

MARCH 9, 2021

It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. Who works on creating demand generation campaigns? Demand generation is programmatic. You aren’t the only one to think so.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Examples of outbound prospecting include email outreach, social selling, and cold calling. Marketing Campaigns.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format. The Live Webinar Paradox.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Only B2B

MARCH 27, 2024

B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Imagine your sales funnel as a pyramid. As leads express interest and demonstrate fit with your ideal customer profile (ICP) , they progress down the funnel through lead qualification.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Only B2B

MARCH 6, 2024

Outreach volume (calls, emails, social media) Session duration and bounce rate. However, lead generation and lead qualification are often used interchangeably- they represent distinct yet interconnected stages within the marketing and sales funnel. So, drawing the straight line between the new lead to revenue is the uphill task.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Zoominfo

JULY 25, 2023

Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. Business development managers (BDMs ) or account executives (AEs) act on useful leads from the SDR/BDR team to close the sale through demos, discovery sessions, and follow-up.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Contently

DECEMBER 13, 2022

Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions. But before you start creating content for a campaign, you first need to identify the purpose of each clearly. Email: Open rate, click-through rate.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

NetLine

DECEMBER 18, 2023

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye. It’s wise to begin with your ideal customer profile (ICP).

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Zoominfo

OCTOBER 5, 2021

It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Get a Demo Demand Generation vs Lead Generation: What’s the Difference? While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. Who works on creating demand generation campaigns?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

FunnelEnvy

FEBRUARY 19, 2024

They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. This post explores landing pages in the context of the SaaS funnel buyer stages: Awareness, Activation/Purchase, and Expansion/Upsell. At Funnel Envy, we’re used to dealing with that complexity. Demo the Power.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Examples of outbound prospecting include email outreach, social selling , and cold calling.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

PathFactory

JUNE 21, 2023

Best practices to implement: Adding a CTA button to encourage immediate action (for example, ‘request a demo’, ‘speak with sales’, etc.). Building content tracks for top/mid/bottom funnel segments depending on buyer journey. Don’t forget to optimize campaigns based on previous performance, too.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Rev

FEBRUARY 8, 2023

You’ll also learn how MQLs compare to sales qualified leads, (SQLs) and how they work together in the sales funnel. In other words, MQLs are leads that have met specific criteria that indicate that the leads are more likely to move further down the sales funnel. So, without further ado, let’s dive in.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

Lake One

JULY 27, 2023

Most companies measure the success of their marketing efforts by how prospects move through the funnel. For example, you can: Track customer interactions across all channels, including website visits, email, social media , and phone calls. Previously, we could only see where their prospects were along a basic sales funnel.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

SalesIntel

JULY 10, 2023

Intent data from various sources provide invaluable insights into prospects’ behavior to help businesses identify high-value opportunities, personalize their outreach, and drive conversions throughout the sales funnel. By leveraging intent data, businesses can unlock a treasure trove of opportunities and gain a significant advantage.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Martech

APRIL 21, 2023

The goal is to put repetitive tasks such as sending emails, posting on social media pages and managing data on autopilot. Marketing departments use marketing automation to ensure their campaigns generate desired outcomes rapidly and efficiently. Marketing automation is often associated with email marketing.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Free Trial A Sales Funnel Has Four Stages: 1.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Tracking upper-funnel and B2B activities is challenging but feasible. Embracing the role of content in the upper funnel When considering the upper funnel, focus on quality content.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

Full Circle Insights

DECEMBER 26, 2023

Navigating the Salesforce Campaign Attribution Landscape Trends to Watch in 2024: Part 2 As we step into 2024, the ever-evolving realm of marketing attribution continues to be a puzzle that the industry is eager to solve. Therefore, they could be more willing to open unsolicited emails during this time.

Marketing Attribution 52

Marketing Attribution Full Circle Insights Campaigns Lead Ranking 52

Webbiquity

JANUARY 19, 2023

For example, B2C marketers often pursue a more emotional angle when creating campaigns while B2B marketers may use more logical and technical language, or business appeals in order to reach their markets effectively. B2C marketing typically relies more heavily on short-term campaigns that create an immediate response from consumers.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

DealSignal

FEBRUARY 23, 2023

While there are many tactics for generating leads, one of the most effective and affordable methods is email marketing B2B lead generation. In fact, according to the Data & Marketing Association , email marketing B2B lead generation has an average ROI of $42 for every $1 spent.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

ClearVoice

DECEMBER 18, 2023

Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns. Measure the percentage of clicks on links within emails, ads, or other marketing communications. Click-through rates (CTR). Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns. Measure the percentage of clicks on links within emails, ads, or other marketing communications. Click-through rates (CTR). Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Hubspot

NOVEMBER 14, 2018

A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? The key to turning webinar leads into sales is giving your prospects a clear path forward. With this in mind, you don’t want to let these valuable leads languish in post-webinar purgatory.

Webinar Metrics 75

Webinar Metrics Sales Management Top of Funnel Lead Scoring 75

Rev

MARCH 29, 2023

These signs often include activities like downloading content from your website, signing up for a webinar, clicking an email link or filling out a contact form. Often, the prospect or lead may request more information, ask for a quote, and respond to follow-up emails or calls from the sales team. What is a sales qualified lead?

Lead Ranking 78

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 78

Sharpspring

JANUARY 17, 2019

Webinar marketing is a key inbound tactic for many businesses. The amount of time, resources, and money you spend in creating a webinar can have a big impact on its success. But hosting a great webinar is only the first step. Read on for 7 ways to get the most out of webinars for lead nurturing. Send Thank-You Emails.

Webinar Metrics 45

Webinar Metrics Lead Scoring Lead Ranking Ideal Customer Profiles 45

The Lead Agency

APRIL 13, 2023

B2B marketing collateral is a crucial tool in achieving this goal through enabling companies to build trust, nurture relationships, and guide prospects through the sales funnel. Utilising channels like social media, email marketing, and industry forums can help amplify your content’s reach.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Purchase a Webinar Hosting Platform.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

Adobe Experience Cloud Blog

MARCH 19, 2020

Direct mail and other offline channels are not new, but the old barriers to entry with these strategies have been overcome: Sending Platforms enable companies to automate personalized offline campaigns like direct mail and measure ROI. Keep reading for tactical integrated campaign ideas that generate seamless online-to-offline experiences. .

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Unbounce

DECEMBER 10, 2019

So you turn to a quick, one-off campaign to generate some leads. Then, once that campaign runs its course, you start planning the next one. If instead, you invest some time developing ‘always-on’ campaigns , you can drive consistent growth in a much more efficient, scalable way. And so on.). Turns out, there is a better way.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96