TrustRadius Marketing

JANUARY 8, 2020

Their professional package, which includes everything in the Starter package plus social media tools, SEO, marketing automation, and campaign-based reporting, starts at $800 a month. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Ledger Bennett

MARCH 12, 2020

Create videos to run through online demos, product information or industry insight and upload to the hub. Create a video demo and send it out gated . . – Live podcast recording. Build an event hub where all your event content is housed. Introduce a live chat so attendees can get in touch with you directly.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . And then they stuck around to see a product demo which is easily done when you are delivering software, not complex technology enabled services.

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction. Media Contact: Sandy Pell, Sr.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction. Media Contact: Sandy Pell, Sr.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Marketing Automation doesn’t work unless you have a sound, targeted media plan that will generate quality leads in the first place. The message has to promote content or demos on landing pages so that email capture can occur.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Marketing Automation doesn’t work unless you have a sound, targeted media plan that will generate quality leads in the first place. The message has to promote content or demos on landing pages so that email capture can occur.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

SnapApp

APRIL 4, 2018

Orbit Media | Co-founder and CMO. . . First Meetings - Inbound-sourced leads that have turned into a completed first meeting and/or demo with an Account Executive. . Demo rating - Account Executives are tasked with rating a demo from 1-5. Marketing is responsible for a % of total demos rating above a 3. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

JANUARY 15, 2015

Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team. Atmel distributed the Simply AVR contest across their email database, website, blog, and social media channels.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

SnapApp

SEPTEMBER 18, 2012

Sentiment : The most frustrating kind of tweet to a social media professional is not a negative tweet; it's an indifferent one. Indifferent tweets, on the other hand, are as irksome to social media pros as doldrums are to sailors. Are readers requesting demos, viewing pricing, or carrying out other conversions?

Twitter 48

Twitter Business Eloqua Top of Funnel 48

Vidyard

JULY 10, 2013

If a prospect is watching your product demo video, or viewing a recorded webinar, why wait for them to navigate to another page to ask for their email address, or to provide more info on your product? Part of what makes video content so powerful is that users can re-embed and share your video in their own website, newsletter, or social media.

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Heinz Marketing

MARCH 1, 2021

I expected to see fewer people listening to podcasts because of lack of commutes, but we’ve actually seen them increase as people spend more time walking, working out and looking to diversify their media experiences. And her insight was I got to sell databases over the phone and I got a demo, but how do I do that?

Trigger Marketing 106

Trigger Marketing Intent Signal B2B Sales CMO 106

Convince & Convert

JANUARY 11, 2017

The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. Introducing Social Media Attribution. Barry: So that brings up social media attribution. Daniel: Yeah.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Ledger Bennett

MARCH 31, 2020

However, face to face events and conferences are a hot-bed of sales leads with cumulative touchpoints via live demos, post event drinks and knowledge sharing to nurture a sales lead towards conversion. As a business you need to create opportunities for product demos, FAQs, brand awareness and data capture for ongoing nurture.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

Albacross

JANUARY 17, 2020

Calendly Calendly makes it a no-brainer when it comes to scheduling demos. I love their integration with Intercom, so leads can self-serve demos on their own. There is no need to send emails back and forth to pick a suitable date, and what’s more, is that the leads can self-serve demos on their own.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Heinz Marketing

SEPTEMBER 3, 2018

If you’re joining us on the Live Radio Funnel Media Radio Network, thanks so much for joining us. But I think that VR type of technology is going to push traditional demos and that type of experience to a new level. Steve Woods and Paul Teshima , who were responsible for Eloqua, and now have Nudge.ai. Paul: Yes, we did.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

Vidyard

SEPTEMBER 24, 2019

It’s known for high-quality content and partnerships with prestigious media organizations like BBC News, Vice, and Bloomberg. Relevant integrations: Salesforce, Marketo, HubSpot, Eloqua, Pardot, YouTube, Hootsuite, Outreach, SalesLoft, Adobe, ExactTarget, Zendesk, Kapost, Drift, and more. Watch a 3-minute demo.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

KoMarketing Associates

JULY 21, 2015

A place to drive PPC, remarketing and / or social media advertising campaigns. Social Media / User Sharing. Request a Demo. The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Convince & Convert

MARCH 18, 2016

Welcome to episode number 2, dos, of Marketing Marvels, the show from Convince & Convert Media where I help you discover new marketing technology to improve what you’re doing in your business. We’re going to show you a demo of that, it’s pretty slick. Different parts of the buyer’s journey, etc.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

DealSignal

MAY 31, 2023

They’re more likely to want to get on the phone, schedule a demo or meeting, and ultimately convert. Since you’re filling in the gaps for marketing, you should consider that you’ll need to take a multi-channel approach – from email marketing to outbound calls, to social media. Overcome that challenge with filtered data.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

DealSignal

JANUARY 19, 2021

They’re more likely to want to get on the phone, schedule a demo or meeting, and ultimately convert. Since you’re filling in the gaps for marketing, you should consider that you’ll need to take a multi-channel approach – from email marketing to outbound calls, to social media. Overcome that challenge with filtered data.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

Vidyard

JULY 21, 2017

For prospects you’re targeting who are further along in the funnel, consider including videos to answer questions you know they have about the product, detailed product demos, or personalized videos about how the product solves problems within their industry. Capture new leads with forwarded emails. Oh the places your video will go!

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Hubspot

OCTOBER 29, 2019

With nearly half the world’s population now active on social media, social selling is more relevant than ever. Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. What Is Social Selling?

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Vidyard

OCTOBER 27, 2019

In under eight minutes, Vidyard’s Social Media Manager Charlie Rogers runs through the five most important channels you need to consider for your video sharing—and what you need to know about each one. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Content Standard

NOVEMBER 3, 2015

If your prospects prefer articles on the topic of social media, send them a link to an article or group of articles about social media. Reach out for a sales call only at the right time—when your leads view your pricing or demo page, when leads reach a certain lead score, or when they request more info.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

If they prefer articles on the topic of social media, send them a link to an article or group of articles about social media. Reach out for a sales call only at the right time—when they view your pricing or demo page, when the lead reaches a certain lead score, or when they request more info. Provide Value, Selflessly.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Single Grain

AUGUST 21, 2014

Researching different programs, viewing online demos and reading case studies from companies that have successfully launched MA programs can help you decide if these systems will be a good fit for you. Not all MA programs are created equal. MA programs can reduce your subscription costs to other programs. Infusionsoft.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Vidyard

OCTOBER 27, 2019

And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. At Vidyard, we offer employees a few different email signatures to choose from, ranging from a standard demo video signature (in the screenshot below) to ones promoting special events.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68