KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Generating Enough High Quality B2B Leads. Last Fall we crunched some numbers involving our own B2B landing pages and the landing pages of several B2B clients. Calls are valuable.

B2B 120

B2B Landing Pages Leads Lead 120

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . 9: Revenue Generated by Marketing. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

JULY 10, 2013

Online video has evolved into a powerfully engaging medium that plays a key role in marketing, but how effective is video for generating leads? Thanks to platforms like YouTube and Vidyard, generating leads through your video content is an easy way to collect contact information from your potential customers when they are most engaged.

Video Marketing 50

Video Marketing Generation Leads Lead 50

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. See how to adapt your strategies to empower your marketing and have successful campaigns that generate terrific return.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Landing page elements in summary: The Offer. Free Trial.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. We’re going to show you a demo of that, it’s pretty slick. So I’m just kind of on this main page.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Convince & Convert

MARCH 22, 2012

Get a demo.” Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. It’s all about that point, mapping content and lead generation to the buyer’s journey, which is really the right way to go. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114