Ledger Bennett

MARCH 12, 2020

With the saving of budget due to not building stands, not flying staff or even customers to the event or putting them up in hotels, not taking days away from their business – what tactics could you take advantage of to patch up this big hole in your marketing calendar and your revenue funnel? Create a video demo and send it out gated .

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

SnapApp

MAY 28, 2019

Create Content for Every Stage of the Funnel. A top-of-the-funnel lead needs to see different content than a lead who has already completed a demo with sales. An effective nurture program shouldn’t be overlooked, because it can shorten your sales cycle by moving leads through the funnel faster than they would on their own.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

Directive Agency

APRIL 21, 2023

Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. your CTA is “contact us” or “book a demo”) and has a 5 or 6-figure ACV. You probably know intuitively that many buyers go to directories to research and then come into your funnel marked as another source.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

SnapApp

APRIL 4, 2018

However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Marketing Sourced Opportunity Funnel.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

NOVEMBER 26, 2013

Instead of a dull demo where a techie goes through the product with a screenshare and a monotone voice, this tutorial features Errol, an energetic Method employee who’s varied intonation holds your attention. Key takeaway: How can you make your next demo or how-to video more engaging?

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Vidyard

OCTOBER 16, 2015

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Try out some of the tips I’ve mentioned here, and see how much faster your leads move through the funnel!

Lead Ranking 50

Lead Ranking Lead Scoring Video Marketing Marketing Automation Services 50

Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer.

Top of Funnel 63

Top of Funnel Video Marketing Lead Ranking Lead Scoring 63

Vidyard

NOVEMBER 14, 2016

Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. But that level of personalization isn’t just a top-of-funnel marketing tool anymore. Marketers are having a harder time than ever proving the ROI of their marketing campaigns, and video has long been viewed as a black box.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

NOVEMBER 18, 2016

He quickly gave me a demo of LookbookHQ and after that I got connected with the Director of Marketing and found my home in demand generation at LookBookHQ.”. Past roles at ESRI and the Activa Group gave Vandermarel a solid background in marketing automation and demand generation, but it was a chance meeting that brought him to LookBookHQ. “By

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Vidyard

APRIL 4, 2014

“Yes I want to start a demo right now!” As a marketer, there are times when either option is well and good, but a lot of the time you’re hoping to make helpful content to generate leads or guide prospects through the sales funnel. Sign up for a demo? ” *click*). Do you want them to view more content?

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Everything Technology Marketing

FEBRUARY 19, 2011

Filling this need for information with compelling, high-value content, a vendor can not only have successful social conversations with prospects, but also high-quality leads that fill the funnel. Or it can be a well designed banner in the sidebar with a compelling call to action.

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

SnapApp

SEPTEMBER 18, 2012

Are readers requesting demos, viewing pricing, or carrying out other conversions? By incorporating conversion metrics into your Twitter strategy, you can understand where you should link in tweets to best fill your marketing and sales funnel or facilitate a final purchase.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

Vidyard

JULY 10, 2013

If a prospect is watching your product demo video, or viewing a recorded webinar, why wait for them to navigate to another page to ask for their email address, or to provide more info on your product? Vidyard gives you several different ways to generate leads through your video content.

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

SEPTEMBER 22, 2014

. “With over 80% of the buying journey now happening online, we are taking great strides to serve every facet of the funnel with optimal video content,” said Rob Patey, Marketing Manager at Fiberlink. ” Intralinks Intralinks is a leading global technology provider of beyond the firewall collaboration solutions. .”

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

. “With over 80% of the buying journey now happening online, we are taking great strides to serve every facet of the funnel with optimal video content,” said Rob Patey, Marketing Manager at Fiberlink. ” Intralinks Intralinks is a leading global technology provider of beyond the firewall collaboration solutions. .”

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

“With over 80% of the buying journey now happening online, we are taking great strides to serve every facet of the funnel with optimal video content,” said Rob Patey, Marketing Manager at Fiberlink.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Martech

DECEMBER 13, 2023

At a high level, it works like this: A load downloads a top-of-funnel content asset: one point. The lead accesses an online demo: 10 points. There are also marketing automation tools geared toward small- and medium-size businesses. A lead registers to attend a webinar: two points. The lead shows up for the live webinar: five points.

Lead Ranking 119

Lead Ranking Marketing Automation Services Lead Generation Sales Management 119

Albacross

JANUARY 17, 2020

LinkedIn Sales Navigator Once we know which companies are interested, we use this tool to further investigate potential opportunities, connect with the key figures of those companies, and get in touch with them so that we can start our sales funnel. Calendly Calendly makes it a no-brainer when it comes to scheduling demos.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Heinz Marketing

SEPTEMBER 3, 2018

If you’re joining us on the Live Radio Funnel Media Radio Network, thanks so much for joining us. We find that we’re constantly having to pivot message, or pivot how we define even something as fundamental as our marketing funnel, or our sales funnel, and relying on them to help drive some of that direction.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

Ledger Bennett

MARCH 31, 2020

However, face to face events and conferences are a hot-bed of sales leads with cumulative touchpoints via live demos, post event drinks and knowledge sharing to nurture a sales lead towards conversion. As a business you need to create opportunities for product demos, FAQs, brand awareness and data capture for ongoing nurture.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

Envy

DECEMBER 31, 2019

Marketing automation tools such as HubSpot , Marketo , Pardot , and Eloqua enable teams to nurture leads like never before, set goals and KPIs and provide the much needed visibility that suspicious opponents crave. MarTech has led to the development of very useful marketing and sales tools which have made a significant business impact.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 95

Vidyard

JULY 21, 2017

When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details. When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Vidyard

FEBRUARY 25, 2015

You can learn all about incorporating a video marketing platform like Vidyard with your Marketo and Eloqua instance. Your prospect may then go on to download whitepapers, or they may request a demo right away … or maybe they’ll drop off the map and never return.

Video Marketing 51

Video Marketing Eloqua Top of Funnel Marketing Automation Services 51

Convince & Convert

JANUARY 11, 2017

They want to get more information, so they will go to Google, search my name, the company name Oktopost, get to my website, and hopefully leave their information or fill out a form to get a demo, a whitepaper, webinar, or whatever. What’s triggering them to move further along in a marketing funnel? They left their information.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Convince & Convert

MARCH 22, 2012

Get a demo.” Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Get a demo.” Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

NetLine

MAY 1, 2018

There are lots of other integrations (Marketo, Pardot, On42, Eloqua, etc.), Well, for marketers looking to instantaneously transition their qualified leads in into middle-bottom funnel marketing tracks, establishing a connector to the Portal makes it seamless. Check out the full demo here. Why connect? GIFs got you wanting more?

Fulfillment 49

Fulfillment Hubspot Top of Funnel Sales Qualified Leads 49

Convince & Convert

MARCH 18, 2016

Each and every episode of Marketing Marvels, this very show, includes an overview and then a quick demo of cutting-edge marketing technology that I personally believe in and endorse and use and recommend. We’re going to show you a demo of that, it’s pretty slick. I know that this prospect uses Eloqua.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

SnapApp

MARCH 6, 2014

Guides are great sources for lead generation, thought leadership, top-funnel awareness, and mid-funnel evaluation. One of the best uses of guides is the award winning Grande Guide series by Eloqua. These tools are often used for lead generation, social sharing, and top-funnel awareness.

Top of Funnel 48

Top of Funnel Thought Leadership Eloqua Content Marketing 48

Single Grain

AUGUST 21, 2014

So before you shell out a dime, make sure these systems are a good fit for your unique sales funnel. Researching different programs, viewing online demos and reading case studies from companies that have successfully launched MA programs can help you decide if these systems will be a good fit for you. Infusionsoft.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

SnapApp

FEBRUARY 27, 2014

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Guides are great sources for lead generation, thought leadership, top-funnel awareness, and mid-funnel evaluation.

Top of Funnel 48

Top of Funnel Content Marketing Thought Leadership Digital Marketing Funnels 48

SnapApp

MARCH 20, 2014

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

Vidyard

OCTOBER 27, 2019

And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. At Vidyard, we offer employees a few different email signatures to choose from, ranging from a standard demo video signature (in the screenshot below) to ones promoting special events.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

SnapApp

FEBRUARY 20, 2014

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

Vidyard

OCTOBER 27, 2019

And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. At Vidyard, we offer employees a few different email signatures to choose from, ranging from a standard demo video signature (in the screenshot below) to ones promoting special events.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

SnapApp

FEBRUARY 20, 2013

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

Top of Funnel 48

Top of Funnel Lead Ranking Content Marketing Lead Scoring 48