Custom Reports: Measuring Lead Generation Conversions with Google Analytics
NuSpark Consulting
MARCH 9, 2013
For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Trial/demo requests. A conversion is the completion of a defined goal or a transaction. Webinar/event signups.
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