The Point

SEPTEMBER 24, 2012

Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours?

Promotion 100

Promotion Product Tips Webinar Metrics 100

The Point

MARCH 23, 2023

That makes it an ideal discipline for “always on” channels like SEO, SEM , Display, or Paid Social. guided tour vs. demo, live stream vs. Webinar) By challenging assumptions and testing new ideas, CRO helps keep demand generation efforts fresh and current. A well-planned CRO process involves these basic steps: 1.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

The Point

JUNE 18, 2019

You generate engagement by convincing the reader of the value of the information on offer, whether that information is a white paper, a Webinar, or a demo. Tip: buttons are more mobile friendly, but not all email clients will display them, so play it safe.). FOCUS: 1 Offer, 1 Message, 1 Call to Action. Make Copy Count.

Creativity 164

Creativity B2B Webinar Metrics Email Marketing 164

The Point

AUGUST 27, 2019

LinkedIn is inherently a content feed, and for that reason, content offers (white papers, ebooks, reports) generate much higher engagement compared to more late stage calls to action such as trials, demos, or “talk to an expert.” Stale Creative. A good rule of thumb is to aim for an audience in a range of 15,000-100,000. Not Testing Enough.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

The Point

JUNE 20, 2018

Develop a multi-touch, multi-channel campaign to market to those account contacts with display ads, nurture emails, and a meeting-setter direct mail campaign. Add predictive technology, ideally equipped with intent data , and use advanced scoring to “bubble up” high value accounts with a propensity to buy. Call it ABM-y Customer Marketing.

Account Based Marketing 168

Account Based Marketing ABM Multi-Channel CPL 168

The Point

JUNE 20, 2012

Plus they display more information at a glance (i.e. Include a placeholder for an offer image – a simple cover image for downloadable content like white papers, a screen shot for videos or demos or free trials, or a speaker photo for online events. Sidebars allow you to showcase items (offer images, speaker bios, etc.)

Template 100

Template Tips Landing Pages Marketo 100

The Point

JANUARY 13, 2012

It’s not perfect by any stretch (the copy could use some improvement – more on that later) but many of the techniques on display are simple, straightforward best practices you can easily apply to your next lead generation campaign. Make the offer look like an offer. The free guide on offer is an ebook, a downloadable PDF.

Email Campaigns 100

Email Campaigns Campaigns Practices Fulfillment 100