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How to Leverage Intent Data to Drive More Business

NetLine

Collect data As you can see, intent data is gathered from numerous sources, some of which an organization may own and others of which an organization can pay to access. However, when you collect these data points across an entire company, the purpose of buyer-level intent data quickly becomes more clear.

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Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

You can segment your outreach and craft your messaging according to each stage of the buyer’s journey – delivering light and informational content to those who are still in the exploration stage, and presenting case studies and different pricing options to prospects approaching the decision stage.

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B2B Marketers: The Intent Data Trend is Here to Stay

TrustRadius Marketing

With intent data, brands can focus on potential buyers most likely to be a good fit for their offering and who are closer to a purchase. As brands look for targeting capabilities for lower-funnel buyers, a key differentiator is moving beyond standard audience attributes and focusing on behavioral insights.

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

Flexible pricing strategies will be adopted. And site visitors who watch demo videos are 1.81x more likely to buy your services than non-viewers. Create product demos, how-tos and tutorials. These types of ads increase purchase intent by 18%. Unbundling strategies will help to improve conversions. Click To Tweet.

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How to Optimize Your Shopify Marketing Across the Board? (With Real Examples From Growth and CRO Experts)

Convert

Something you can try is testing a short demo GIF animation on your product page to see if that lowers the bounce rate. Convert Experiences lets you test product collections, along with pricing , menus , search pages , and run multivariate tests on Shopify. Should it be 3 or 4? Optimize Your Product Pages Through Experimentation.