Martech

MARCH 3, 2022

While all of this is going on, sales enablement platforms also track buyers’ and sellers’ interactions with content, giving marketers and sellers insights into what’s working and what’s not. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

Work Management 90

Work Management Marketing Management Vendors Paid Search Agency 90

Goodish Agency

MARCH 15, 2022

Demostory is the first browser designed for product demos. It eliminates prospect confusion with colored multi-session browser tabs that allow you to be logged in as different users simultaneously. . The idea of a demo-specific browser led him to quit his job and put a full-time focus on this project. . How it all started.

Product 72

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 72

Unbounce

FEBRUARY 25, 2020

Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. Here are some of the highlights from our chat with Mark (but read on for the deep-dive into Procurify’s story): The Challenge: Increase Awareness & Schedule More Targeted Demos. We’ve expanded our teams.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Marketing Insider Group

AUGUST 10, 2021

Or are we engaging with well-nurtured leads who are ready for a demo? For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Then, it’s all about making it as strong as possible. Here are our 4 favorites: 1.

Lead Generation 363

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 363

Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. Tips for Recording Demo Videos 7. Contents 1.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Hubspot

JUNE 12, 2019

With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. For example, “ After watching our product demo video, we hope the viewer submits a demo request form.”. Determine your audience.

Impressions 78

Impressions Video Marketing Product Work Management 78

Vidyard

SEPTEMBER 25, 2015

This week we’re going to talk about product demo videos – how to create one that’s engaging, informative, and drives conversions! First off, I want to take a minute and discuss the difference between an explainer video, and a demo video. I hope you learned a thing or two about building a successful demo video.

Top of Funnel 109

Top of Funnel Video Marketing Effectiveness Youtube 109

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. In order to drive conversions, lead magnets have to offer real value to potential buyers and ideally help them accomplish something meaningful so they see the benefit of working with your company. High Value.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Outgrow

DECEMBER 26, 2019

Why App Demos Should Be More Interactive. Thankfully, interactive app demos to show off your product’s features is a powerful tool that keeps people engaged and helps educate. What Are App Demos? Many people use the terms app demos and demo apps interchangeably but the differences are much deeper than semantics.

Outgrow 40

Outgrow Enterprise Management SME Work Management 40

Webbiquity

APRIL 5, 2023

Research Different Digital Asset Management Options There are many DAM options available, each with unique features and capabilities. Read reviews and case studies from similar businesses to see how the system has worked for them. Do your research to find the options that best meet your system requirements.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? In this guide, we’ll dive into how lead scoring works, how to build a framework, and the marketing and sales superpowers it can unlock.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Vidyard

NOVEMBER 6, 2017

As a sales consultant, help your reps and be bold—think differently—and try sleeping through a demo. Not every customer needs a full-fledged demo. We’re suggesting you do less work and allow customers to consume the information whenever they please, with asynchronous video. Micro demos.

Webinar Metrics 77

Webinar Metrics Sales Cycle Sales Qualified Leads Consulting 77

Aberdeen

JULY 8, 2019

That’s why product demos can be so effective for field marketers. If you want to deliver the kind of product demo that can boost sales by upwards of 475% , you need these four keys to success. When you’re meeting a prospect in person to run a product demo, you want to tailor the presentation to their specific needs.

Top of Funnel 40

Top of Funnel Product Intent Data Purchase Intent 40

Webbiquity

NOVEMBER 10, 2020

And those professionals rely on different sources for decision making than their more senior colleagues. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites. as opposed to products.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

FEBRUARY 28, 2023

For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics. Start by conducting market research to discover what works best for your target audience.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

APRIL 18, 2023

You can provide different types of videos , from background videos on the front page to product demos. This approach can result in : Producing a higher retention rate Providing a better website experience Enabling customers to see the product at a 360° angle Helping customers get to know the product/service through demo videos.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Zoominfo

SEPTEMBER 1, 2021

Embed scheduling into your contact and demo forms. Integrating your calendar with your contact and demo forms lets your leads move the process forward themselves. In this demo pop-up, once a visitor completes the form fields, they have the ability to choose the time and day of their live demo. Your Response Time Matters.

Sales Qualified Leads 236

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 236

KoMarketing Associates

DECEMBER 8, 2021

The benchmarks and strategies that worked just a few years ago might not have the same impact today. For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. Why B2B buyers’ journey benchmarks are different from B2C.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Zoominfo

JANUARY 26, 2021

And while the payoff is certainly worthwhile, enterprise lead generation does not come without a set of challenges that salespeople and marketers alike have to work to overcome. At ZoomInfo, we’re always working to enable you to be the best. This involves creating content for a variety of different personas.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Marketing Insider Group

FEBRUARY 22, 2023

But the main reason why most companies use content marketing is because it works. What to Consider Before You Start Mapping Buyer Journeys You’ll need to do some prep work before mapping. If onboarding goes south, all your hard work will be for naught. Work with onboarding teams to get this right. Or request a demo?

Top of Funnel 268

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 268

Zoominfo

MARCH 8, 2021

The entire revenue team is working to determine if this is a good fit. Sales teams qualify leads a little differently — they’re overseeing that lead’s interest in their product or service and tracking touchpoints with them. Move over to a different tool that provides lead intelligence. Instead, it’s a chase.

Lead Qualification 246

Lead Qualification Response Rate Ideal Customer Profiles Sales Qualified Leads 246

Biznology

MARCH 31, 2022

Of course, creating video content was never the point; video can work its magic if and only if it’s shared. The common types of videos produced today — explainers, spot commercials, demos, etc., Different platforms have different specialties, use cases — and different subscription costs ranging $0 to $1,000+ per month.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Oktopost

DECEMBER 20, 2023

AI has taken the world by storm, and especially since the launch of ChatGPT just over a year ago, it has significantly changed the way we work – and sales teams are no exception. 5 Ways to Use AI in B2B Sales From ChatGPT to sales tools that integrate AI into their software, there are many different ways you can use AI in B2B sales.

Top of Funnel 75

Top of Funnel Lead Scoring Lead Ranking Ideal Customer Profiles 75

Heinz Marketing

MAY 22, 2023

In this blog post, we will delve into the differences between the two, explore the unique benefits of utilizing videos in B2B marketing, and provide practical insights into integrating video marketing into a comprehensive content strategy. On the other hand, B2B videos have a different set of goals and cater to a distinct audience.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

B2B Digital Marketer

JANUARY 18, 2024

He advises founders to avoid recruiting experienced sales personnel prematurely, especially those accustomed to different sales environments, which could lead to ineffective sales strategies. The conversation takes a deep dive into optimizing sales calls and demos. ” “Your demo, maybe five minutes.

Startups 52

Startups Validation B2B Sales Optimization 52

Martech

FEBRUARY 20, 2024

So try and test different approaches and adapt each call to action to your specific target audience. The ultimate goal (meeting, demo, purchase) remains the same, but you add a gentler step beforehand. Offer clear action verbs: “show (demo),” “schedule a meeting,” and leave no room for ambiguity. Show you think differently.

Urgency Marketing 110

Urgency Marketing B2B Allocation CAN-SPAM 110

Salesforce Marketing Cloud

JANUARY 3, 2024

Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. What are some sales pitch examples based on different scenarios? Think of your sales pitch as an invitation to take the next step, like scheduling a discovery call or setting up a demo.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Lead Liaison

NOVEMBER 22, 2022

For instance, after a recent trade show, we set these stages: Captured, Assigned, Outreach, Demo Booked, Demo Complete and Done. I have different stages defined: First Outreach, Second Outreach, Demo Booked, First Follow-Up Post Demo, Second a Follow-Up Post Demo, Order Form Sent, and Order Form Received.

Order 98

Order Sales Qualified Leads Lead Liaison Marketing Qualified Leads 98

Salesforce Marketing Cloud

JANUARY 3, 2024

If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. “I was on the scene, working on a highly polished design team, designing campaigns, really feeling myself and projecting disdain toward our dev team when they couldn’t make it.”

Design 105

Design Validation Lock-In Class 105

Sprout Social

FEBRUARY 8, 2024

The basics of tiered customer service How social customer service tiers look different from standard support tiers How to set up customer service tiers in Sprout What are customer service tiers? This approach works as an escalation system, so support agents can handle issues aligned with their set of abilities and system accesses.

Work Management 105

Work Management Marketing Management Service Paid Search Agency 105

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21. Why MKT1 recommends RevenueHero: We’ve been recommending RevenueHero since we wrote a newsletter on improving demo request flows last year.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing & Strategy Marketing Strategy 98

SalesIntel

MARCH 14, 2023

For instance, a buyer working for a Fortune 500 company has different requirements than a startup trying to scale rapidly. If they have different demographics, they will have different challenges and, thus, different objectives to achieve. Schedule a SalesIntel Demo 2. Schedule a SalesIntel Demo 3.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

Contently

MAY 26, 2020

You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. After all, if our search ads work that way, shouldn’t content work that way too? The vast majority of people don’t just read an article like this and request a demo.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. The information B2B buyers seek out in making decisions, and the ways they search for it, remain very different from the standard B2C purchase. What are the desirable outcomes for visitors at different stages of your marketing funnel?

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing Marketing & Strategy 105

Envy

SEPTEMBER 30, 2022

Many companies believe the work is done, but what about acknowledging or thanking the prospect for downloading the information? For example, after they give you their contact information in order to download content or sign up for a demo. A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’.

B2B Marketing 118

B2B Marketing B2B Top of Funnel Planning 118

Zoominfo

MAY 1, 2020

So why doesn’t anyone want a demo? A lot of companies struggle to get prospects to show up to sales demos. It’s time to ditch the product demo. Effective salespeople focus on solution sales instead, which includes a thoughtful demo process that addresses issues specific to the customer.

Marketing Automation Services 236

Marketing Automation Services Software Practices Top of Funnel 236

Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62