LeadSloth

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What Lead Nurturing Content to Send When?

LeadSloth

Or if they register for a demo of your product, a logical next step my be a product trial or a free consultation. For example, if prospects who downloaded a whitepaper earlier are now registering for a demo, you may want to switch campaigns.

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ActiveConversion Review - SMB Lead Management

LeadSloth

So the people behind ActiveConversion gave me a demo to show they are more than a niche player. Based on the demo I attended, I feel that ActiveConversion is a good first B2B demand generation solution for smaller companies. Anonymous Visitor Identification. Only customers with specific conversion tracking (e.g. Conclusion.

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B2B Marketing Events 2010

LeadSloth

Although it’s organized by Silverpop, it’s primarily a thought leadership event: no product demos, customer cases, or other company promotions. Some featured events: Silverpop B2B Marketing University. I’m speaking at the B2B Marketing University.

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Sales 2.0: Marketing Automation & Salesforce Chatter

LeadSloth

This morning we saw a demo of Salesforce.com Chatter , a collaboration tools integrated with Salesforce.com. Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0 is all about. Chatter and Marketing Automation.

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Free Trials Aren’t What They Used to Be

LeadSloth

The article mentions alternatives, like trials with limited functionality, single-user trials or shared online demo systems that are wiped every night. Other Ideas: Demos & Training. Other possible trial replacements that are not mentioned in the DemandGen article are recorded product demos and live product demonstrations.