Engagio

JULY 15, 2020

As you undoubtedly know by now, Demandbase has acquired Engagio , and one of the implications is that the Engagio blog has moved to the Demandbase blog. That means Jon Miller, Brandon Redlinger, Mara McLean and the other regular Engagio content creators will now be writing on the Demandbase blog alongside their amazing ABM experts.

Account Based Marketing 62

Account Based Marketing DemandBase Word of Mouth ABM 62

DemandBase

JUNE 18, 2020

Losing sight over the fact that you’re writing to a fellow person can be detrimental to your desired outcome. About the author: Jesse Darsinos is a sales professional at Demandbase with a focus on enterprise technology companies. Personable and relevant outreach is much more likely to gain attention than generic messaging.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

Engagio

AUGUST 27, 2021

In this model, Marketing is the coach writing the playbook. Demandbase Selector interface in “Basic” Mode. Simple action sequence in Demandbase, including “Add Choice”. Hello, Marketing and Sales Orchestration: The Play Metaphor appeared first on Account-Based Marketing – Demandbase. Basic segmentation strategy.

Top of Funnel 71

Top of Funnel DemandBase Trigger Marketing Paid Search Agency 71

DemandBase

FEBRUARY 21, 2019

You write a book. And that is exactly what Chris Golec, Founder and CEO of Demandbase, Jessica Fewless, VP of ABM Strategy, Demandbase, and I did. The three of us have known for a long time that we have the experience and knowledge to write the definitive book on ABM. But we are all glad that we waited.

Account Based Marketing 67

Account Based Marketing ABM DemandBase Top of Funnel 67

Digital B2B Marketing

OCTOBER 18, 2012

Yesterday Demandbase launched Company-Targeted Advertising, giving marketers a second option with some different capabilities. Disclosure: Demandbase is a Babcock & Jenkins client. I was first introduced to this feature and intended to write about it well before they became a client. Create custom target lists.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Martech

APRIL 25, 2023

Burnout and turnover “Without a source of new talent, MOps teams are becoming top-heavy,” according to Demandbase. Marketing operations professionals with development expertise can use ChatGPT (or tools like GitHub Copilot or Ghostwriter ) to quickly write up the initial project code before handing it off to a dev to finish.

Marketing AI 88

Marketing AI Allocation Top of Funnel Planning 88

DemandBase

SEPTEMBER 19, 2019

For eight weeks this summer, I was lucky enough to work on the Demandbase marketing team as an intern. I’m happy to say my time at Demandbase far exceeded my expectations. Want a sneak peak into the life of a Demandbase marketing intern? Sadly, summer has come and gone and with that, my internship has too.

Account Based Marketing 40

Account Based Marketing DemandBase ABM Marketing & Strategy 40

DemandBase

JULY 14, 2020

To that end, I’m proud to be the first to contribute to the Demandbase blog series Amplifying Our Voices, where, as members of the Demandbase family, we celebrate our differences—whether as women, people of color, or as people of different cultures, gender, sexuality or ability. Make sure you write gender-neutral job descriptions.

DemandBase 64

DemandBase B2B Thought Leadership Thought Leadership Enterprise Management 64

DemandBase

SEPTEMBER 1, 2020

Since at Demandbase, we’re most qualified to make suggestions for revenue teams about growth and engagement, that’s what we’ll do. Many revenue team professionals want to improve their ability to communicate, whether in writing, public speaking, or their conversations with executives.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management DemandBase Marketing Management 130

Engagio

JULY 29, 2021

So instead of writing loads of guest posts a week, stick to writing original guest posts for a high-quality, trustworthy website whose audience you are familiar with. The author Kurt Vonnegut once outlined his rules for writing, one of which was to write to please just one person. “If Forgetting Facebook. Being too broad.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

Account Based Marketing 62

Account Based Marketing ABM DemandBase Demand Generation 62

DemandBase

OCTOBER 5, 2019

Prior to joining Demandbase, I worked at companies that were executing on traditional B2B programs. In my first 6 months at Demandbase, I have seen first hand how impactful ABM can be when your whole company is aligned. If you are a B2B marketer, chances are you’ve heard of ABM – Account-Based Marketing.

Account Based Marketing 61

Account Based Marketing ABM Top of Funnel Demand Generation 61

Engagio

OCTOBER 30, 2023

The HBS study calls that unclear line “The Jagged Frontier” Ethan Mollick, one of the HBS study’s authors, explains it like this in his excellent post : “Some tasks that might logically seem [to be]…equally difficult – say, writing a sonnet and an exactly 50-word poem – are actually on different sides of the wall.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

DemandBase

APRIL 27, 2020

Director, Channel and Partner Marketing, Demandbase. At Demandbase, Partner Marketing carries a number for partner-influenced and partner-sourced opportunities. Help SDRs write their cadences. In this post, read the perspectives of leaders in Partner Marketing, Marketing Operations, and Sales Development & Enablement.

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

Content4Demand

FEBRUARY 2, 2021

Indeed, the 2018 B2B Buyers Survey Report , published by Demand Gen Report and sponsored by Demandbase , reported that 52% of B2B buyers listed LinkedIn as the most influential channel in the research process. You don’t even need to write your articles from scratch; extracting copy from an existing content piece is a great idea.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Lake One

OCTOBER 11, 2023

Highly recommend the Write with AI substack for actionable, detailed prompts and ideas weekly. Instead of opting for generic language and vague promises, ServiceMax reached out to DemandBase, a company that uses AI to make better content recommendations. BONUS: Wondering where to start with Generative AI?

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Martech

MAY 3, 2023

In the example below, Demandbase ends their article with social proof — inspiring readers to read a case study about the topic from the article, giving context and value to the information. This is the perfect time to offer additional resources like white papers and case studies to help build trust and showcase your expertise.

Top of Funnel 88

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 88

Heinz Marketing

JULY 2, 2018

Demandbase is one of the leading providers of account based marketing technology to B2B companies. Can you just kind of level set what was the wave about and how was Demandbase placed there? ABM platforms specifically and Demandbase thankfully was established as the clear leader up into the right for the ABM platform category.

Account Based Marketing 40

Account Based Marketing Peer-to-peer DemandBase Forrester 40

Onalytica B2B

JULY 15, 2015

It’s not about writing 10 articles a day, it’s about having a solid strategy and about solving your customers problems. Demandbase. Demandbase. Well, they’re probably looking at the results of their B2C colleagues in content marketing. The most important part of content is to actually get people to read it.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Metadata

MARCH 25, 2021

Our favorite kind of blog posts are the ones that 1) come from happy customers and 2) were unsolicited and 3) we didn’t have to write ourselves. Metadata hasn’t prompted us to write or publish this. You can check the original post here. I promise this is not a paid sponsorship.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Conversica

JANUARY 8, 2020

Technology is really the key to making your Marketing and Sales efforts more effective across the Waterfall,” writes Peter Isaacson, Chief Marketing Officer at Demandbase, in MarTech Today. Intelligent Virtual Assistants: The AI-Driven Solution.

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

Kabbage

NOVEMBER 9, 2016

Why should I read it: A must-have for any marketer who writes on a regular basis, Copyblogger shares content that can help you become a better writer. DemandBase. Why should I read it: We’re big on ABM here at Radius, so you can be assured we’re regular visitors to the Demandbase blog. Copyblogger. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Martech

MAY 10, 2022

We help them use the data either directly in systems like Salesforce, for BDR outreach in LinkedIn, and through ABM platforms like 6Sense and Demandbase.” ” In a very competitive B2B selling environment, Tonkin understood that reaching buyers first, using category level intent data, gave Planful a competitive edge. “It’s

Buying Cycle 83

Buying Cycle Ideal Customer Profiles Intent Planning 83

Kabbage

NOVEMBER 9, 2016

Why should I read it: A must-have for any marketer who writes on a regular basis, Copyblogger shares content that can help you become a better writer. DemandBase. Why should I read it: We’re big on ABM here at Radius, so you can be assured we’re regular visitors to the Demandbase blog. Copyblogger.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Metadata

MARCH 26, 2021

Our favorite kind of blog posts are the ones that 1) come from happy customers and 2) were unsolicited and 3) we didn’t have to write ourselves. Metadata hasn’t prompted us to write or publish this. You can check the original post here. I promise this is not a paid sponsorship.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

SmartBug Media

MARCH 19, 2021

I doubt there are many marketers out there who don’t know who Seth Godin is, but in case you don’t, he’s a best-selling author, entrepreneur, and marketer who often writes and speaks about how messages and ideas spread in today’s busy world. Demandbase. Resources for Content Writing. 10 Writing Tips to Help You Sound More Human.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Martech Advisor

SEPTEMBER 13, 2019

Artificial intelligence marketing (AI) is looking to change the game of leveraging customer data, with new found concepts of machine learning to anticipate the next move to enhance a customer’s journey, writes Ipsit Roy, a freelance content writer. The Next Big Thing in Marketing.

Marketing AI 111

Marketing AI Auto Responder DemandBase Click Rate 111

NuSpark Consulting

OCTOBER 21, 2012

With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). Demandbase just recently unveiled their new company targeting platform.

Paid Content 100

Paid Content Paid Search Agency Display Social Media 100

Martech Advisor

JANUARY 2, 2020

For example: try visiting Demandbase , you’d probably see your company name up there. I’m writing this from Startup Hall, inside the University of Washington :). But over a period of time, the creepiness factor is definitely less serious.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

Engagio

SEPTEMBER 9, 2020

Write Your Job Description. Get tips on writing the job description to find the perfect ABM leader, interview questions to ask, and insight on how to build an ABM team without adding more headcount. The post How to ABM Like a Boss (Part 2): Establish an ABM Team appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Rev

MAY 21, 2018

If you read an article on how to write better email subject lines, does that mean you are looking for a new marketing automation platform? First, not all content within a topic has predictive value. You’ve probably read about lots of topics and never purchased anything related. Let’s say you are in marketing. Probably not.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. But if the person is an industry analyst, it’s more likely they’re writing a white paper and looking for people to speak with on the subject. The IP address is then mapped to company name.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Engagio

OCTOBER 1, 2021

Write the billboard copy to describe your company. The post Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands appeared first on Account-Based Marketing – Demandbase. Mix in a provocative name, and you have the recipe for another billion-dollar success story. His first assignment to students with a business idea?

B2B Marketing 71

B2B Marketing Ad Building Brand Identity Branding 71

Adobe Experience Cloud Blog

SEPTEMBER 11, 2014

In a panel with marketing geniuses from TrackMaven, Lincoln Electric, DemandBase, and AHA Media Group, it was widely agreed that content marketing isn’t just about creativity and art — it’s also about cold, hard metrics. 2) You don’t have to be good at everything. Embrace good jargon. Until next time, Cleveland!

Marketing Report 48

Marketing Report Content Marketing DemandBase Content 48

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. Authentic, user-generated content.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100