Martech

JANUARY 21, 2022

For starters, once you have determined that ABM software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the ABM capabilities you currently have, those that you would like to have and those that you can’t live without. Click here to download!

Account Based Marketing 110

Account Based Marketing Marketing Automation Services Marketing Management Vendors 110

Customer Experience Matrix

SEPTEMBER 10, 2015

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. The WhoToo deal won’t fully close that gap, but it does help to keep Demandbase competitive.

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

DemandBase

FEBRUARY 14, 2020

If Account-Based Marketing (ABM) is in the plan for 2020, then you’ve probably done your research and maybe even started talking to a few technology vendors. As a lead on our Sales Engineering team here at Demandbase, I’ve spent a lot of time in meetings with marketers who are just trying to cut through the noise and find solutions that work.

Account Based Marketing 72

Account Based Marketing Vendors ABM DemandBase 72

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. This should benefit not only B2B marketers but also the vendors they rely on. Why we care. This is science.”

DemandBase 91

DemandBase Marketing Attribution Account Based Marketing B2B 91

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

SWZD

APRIL 9, 2019

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. It is now as much about the buying experience with the vendor as it is about the quality of the products and services.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Martech

DECEMBER 6, 2023

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. A technology that offers vendor-agnostic reporting on what is and isn’t working in campaigns to reach those accounts should allow more efficient investment of marketing budgets.

Campaigns 106

Campaigns Account Based Marketing B2B DemandBase 106

Only B2B

OCTOBER 13, 2021

Demandbase. Demandbase’s complete Marketing Solution assists marketing and sales teams in collaborating, sharing knowledge, and experiencing growth. Demandbase clients may win better sales quicker by integrating these products into one simple solution. Must Read: How To Select A Intent Data Vendor.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

DECEMBER 9, 2022

Gartner® named Demandbase a Leader among ABM vendors globally in the inaugural edition of their Magic Quadrant™ for Account-Based Marketing Platforms, 2022. The post 2022 Gartner ABM Magic Quadrant appeared first on Demandbase.

Gartner 62

Gartner Account Based Marketing ABM DemandBase 62

Martech

JULY 14, 2022

The vendors respond. A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. Rich, MRP, Madison Logic, Terminus and more.

Account Based Marketing 116

Account Based Marketing Enterprise Management Work Management Marketing Management 116

Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7

DemandBase 71

DemandBase Classified Ads Vendors Comparison 71

Engagio

OCTOBER 11, 2023

In order to select a vendor of choice, you need to get hands-on with sample data sets. At Demandbase, we make large investments in these collaborations because they directly strengthen our customer relationships and ability to drive growth. But how do you assess whether a provider can deliver accurate and complete data at scale?

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Engagio

APRIL 12, 2024

Using DemandBase to identify prospects who visited the US Open website, IBM was able to find and target over 9500 accounts—triple their usual—with nearly 200 being top accounts, double previous years’ results. The goal: Your organization is not just a vendor but a valuable partner. Know the customer.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

OCTOBER 11, 2021

Demandbase has since expanded the definition of ABM beyond just “M” for Marketing to ABX, Account-Based Experience, to address the full customer lifecycle — from awareness to purchase to retention and expansion. Recently, Demandbase was named to Constellation Research’s Constellation ShortList B2B Marketing Automation for the Enterprise: .

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

DemandBase

MARCH 23, 2020

If you are about to make the leap into ABM, or just looking to sharpen your existing account-based approach, check out the ABM Stack Evaluator , which includes about 20 marketing and sales tech vendors, to discover the right technology to support your strategy. Many other vendors are doing the same.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Customer Experience Matrix

SEPTEMBER 3, 2018

In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. There's more evidence in the steady stream of vendor announcements touting third party data applications. Third party data also includes intent information based on behaviors beyond the company’s own Web site.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Martech

OCTOBER 8, 2021

The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio. One of G2’s offerings allows vendor subscribers to track target accounts viewing their profile, their category or their competitors. Learn more here. The post G2 adds high profile new ABM integrations appeared first on MarTech.

Account Based Marketing 94

Account Based Marketing ABM Ideal Customer Profiles Profiling 94

Top Rank Marketing

NOVEMBER 15, 2023

Incorporating influencers throughout the customer journey fosters familiarity and strengthens vendor-influencer relationships, benefiting both parties. LinkedIn will face increased API access demands, especially as other platforms limit data.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Metadata

NOVEMBER 17, 2021

This may sound cynical, but I blame software vendors for “ABM” being ill-defined. For the past 15-plus years, we’ve simply let ABM vendors define the ABM category. You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? At Demandbase, you won’t be surprised to hear that we have created quarterly dashboards to measure overall marketing KPIs, and the performance of key integrated campaigns. Not to mention paid healthcare , free lunches, and a U2 themed meeting room.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

DemandBase

MARCH 30, 2020

That’s why businesses partner with agencies, vendors, consultants, etc. The post Underpin Your ABM Strategy With Account-based Advertising appeared first on Account-Based Marketing – Demandbase. Trust in specialization and expertise and see it through. Remember the pin factory.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Engagio

MAY 3, 2021

The data has been fragmented across multiple vendors. All this amazing data comes together as the new Demandbase Data Cloud, a ‘one-stop-shop’ solution for all five critical components of B2B data — firmographics, technographics, intent, account identification, and contacts. The answer is simple. Up until today, it’s been too hard.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

Engagio

MAY 14, 2021

Gartner research finds that B2B buyers spend only 17 percent of the buying process meeting with potential vendors — which gets shared across multiple vendors. Meaning each vendor may only get 5 percent or 6 percent of the buyer’s total attention. Buyers spend less time with suppliers and more with each other.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

Martech

SEPTEMBER 24, 2021

Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors. Intent data can be sourced from B2B forums or job boards (to view account participation in them), first-party content downloads or ad clicks, as well as third-party vendors. Account targeting.

Account Based Marketing 121

Account Based Marketing Enterprise Management Work Management Paid Content 121

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

Account Based Marketing 62

Account Based Marketing ABM DemandBase Demand Generation 62

Engagio

AUGUST 23, 2021

The fact that B2B buyers have emotions means that no matter how disciplined a buying process is, they will use emotionally driven heuristics to simplify these complex decisions — often choosing the vendor that seems “safest.” In fact, whether the buyer realizes it or not, the decision is often made long before the buying process is completed.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Engagio

OCTOBER 18, 2023

I love the look and feel of Demandbase.” Early-stage accounts prefer educational content, while late-stage ones need help with vendor comparison and decision-making. The post Account-Based Sales Development and the Power of Account Intelligence appeared first on Demandbase. Also, ABSD isn’t just about working harder.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

ClickZ

JULY 3, 2019

It piqued both marketers and vendors’ curiosity in ABM. Meanwhile, vendors and venture capitalists saw this budding excitement and began to invest heavily in all things ABM. Source: Demandbase. Peter Isaacson is the CMO for Demandbase. It was a strategy B2B marketers were talking about, but not actually doing.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Martech

OCTOBER 1, 2021

Marketing ops professionals don’t have the negotiating skills of procurement professionals; they have less ability to assess the overall health of the vendor they’re buying from; and they don’t necessarily have the view across procurements by all departments within an organization. The reasons? There are two things to pay attention to here.

Marketing Attribution 106

Marketing Attribution Marketing Automation Services Allocation InsideView 106

PathFactory

MAY 3, 2022

Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. Since buyers only spend 17% of their time interacting with vendors, it’s important to ensure the limited time that sales has to convince the buyer count. Our reason? Seller beware—the buyer has done their homework.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

DemandBase

FEBRUARY 21, 2019

And that is exactly what Chris Golec, Founder and CEO of Demandbase, Jessica Fewless, VP of ABM Strategy, Demandbase, and I did. Watching other ABM vendors emerge and hoping they succeed (but not too much) – because a category of one ain’t a category! You write a book.

Account Based Marketing 67

Account Based Marketing ABM DemandBase Top of Funnel 67

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

ANNUITAS

APRIL 24, 2014

When I worked at Demandbase I was particularly inspired by the book and applied the cornerstone trigger event, Oakland A’s loss of player Jason Giambi to the Yankees, to B2B marketing and sales. So many of the vendors that we, as B2B marketers, work with are not equipped to focus on accounts instead of individuals. How cool is that?

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100

Customer Experience Matrix

OCTOBER 15, 2015

The new funding is certainly impressive, although the record for a B2B predictive marketing vendor is apparently InsideSales’ $100 million Series C in April 2014. In some ways, this isn’t such a huge leap: Everstring and several other predictive marketing vendors have long assembled large databases of company and/or individual profiles.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120