Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Webbiquity

FEBRUARY 22, 2022

Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.” When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? On to the lessons of the report.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence.

DemandBase 127

DemandBase Youtube Social Media Top of Funnel 127

Engagio

SEPTEMBER 29, 2023

The content will often come over email, but companies also use social, display ads, direct mail, voicemail, or other channels. Flexibility : SDRs can strike a balance between manual channels (customized emails, phone calls, social media) and automated channels (drip sequences). We have a robust set of SDR “Recycle” reasons.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Engagio

MAY 3, 2021

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Engagio

APRIL 12, 2024

Current customers spend 67% more (on average) than new customers ( BIA Advisory Services ) Acquiring new customers involves substantial investments in marketing and sales and a lengthy nurturing process (think: email, phone calls, social media outreach, and more). But that’s not the only reason to focus on customer retention.

Marketing Management 62

Marketing Management Allocation Lead Ranking Marketing & Strategy 62

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. Why we care.

Linkedin 64

Linkedin Paid Search Agency Ads Campaigns 64

Engagio

JANUARY 30, 2024

This data can come from historical records (think CRM), real-time feeds (social media, BI tools), structured data (spreadsheets), unstructured data (text, images, etc), and more. Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.)

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Oktopost

DECEMBER 8, 2021

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Justin currently leads social and influencer marketing for Demandbase. Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Martech

DECEMBER 6, 2023

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. The Channel99 roadmap includes an extension of the view-through technology to publishers, video platforms, CTV and social media. A pixel to track campaign efficiency.

Campaigns 102

Campaigns Account Based Marketing B2B DemandBase 102

Martech

AUGUST 9, 2023

Before that, he founded Demandbase and practically invented the ABM technology category. Also, during his 13 years as CEO of Demandbase, it was named one of the Bay Area’s “Best Places to Work” for seven consecutive years, #9 in 2020. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase.

Account Based Marketing 76

Account Based Marketing ABM DemandBase Marketing Analytics Tools 76

Contently

JANUARY 31, 2023

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. There is also content personalization functionality embedded in platforms like HubSpot and Demandbase.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Launch Marketing

APRIL 20, 2022

jonmiller Jon Miller Chief Marketing Officer, Demandbase . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Follow her Twitter for great tips and valuable content from all her social channels. . Contact us today ?or?

Twitter 115

Twitter B2B Marketing B2B Thought Leadership DemandBase 115

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

ClickZ

JUNE 15, 2020

AI can help brands in heavily regulated industries avoid compliance issues when posting to social media via the use of AI. Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Engagio

OCTOBER 11, 2023

Contact data : Connect with decision-makers using data such as name, title, email, and phone, plus social profiles and connections. At Demandbase, we make large investments in these collaborations because they directly strengthen our customer relationships and ability to drive growth.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Martech

MARCH 27, 2024

If your company leverages tools like 6Sense, Terminus or DemandBase, you can also target specific decision-makers or influencers across diverse placements and platforms they use daily. Dig deeper: How social listening can be a B2B content marketing goldmine Get MarTech! In your inbox. Business email address Subscribe Processing.

Account Based Marketing 103

Account Based Marketing Spending B2B Marketing ABM 103

Engagio

JANUARY 24, 2024

When we think about LinkedIn and social selling, a lot of the time it’s just that. For us, and Demandbase, we sell to sales and marketing teams. Aaron: I think it’s going to be the brands that help you identify who’s interested and help you reach those people the quickest , which relates to Demandbase.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

DemandBase

AUGUST 10, 2020

It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. And with the launch of the ABM Innovation Tour, we at Demandbase did just that. The cancellation of our annual tent pole event was a bummer. Now the lie.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Oktopost

NOVEMBER 4, 2021

Vice President of EMEA, Paul Gibson, of Demandbase, takes the hot seat. Paul was the first Demandbase employee in EMEA, with a mission to evangelize ABM, define a go-to-market strategy, and build a world-class team. Today, he has helped establish Demandbase as the leader in the region.

Account Based Marketing 62

Account Based Marketing ABM DemandBase B2B Thought Leadership 62

Engagio

JANUARY 14, 2021

This activity includes searches and research across websites and social media (yours and your competitors’). We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. We here at Demandbase, again, use AI and machine learning to do the leg work.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Demand Generation 118

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. This is true despite all the headwinds and social distancing that inhibit us. Social advertising. Account-Based Marketing. SEO skills.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

Engagio

MAY 19, 2021

We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. Advertisers will continue growing their own 1st-party databases to be able to target them through all channels, including email, push notifications, social (where targeting by account is allowed), and beyond.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Martech

DECEMBER 9, 2021

In an ideal world, there would be some degree of insight into engagement with relevant topics outside the brand’s own ecosystem — on social media, for example. Brewster Stanislaw joins Demandbase as Chief Product Officer. Let me know: kdavis@thirddoormedia.com. Editorial Director.

CPO 98

CPO DemandBase CMO Sales Qualified Leads 98

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. Users can include blog articles, social media, videos, eBooks into a responsive interface with CTAs. It’s the ABM Innovation Tour or Bust appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Connect with me on social. Just In Time for Summer.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Engagio

SEPTEMBER 8, 2021

In his tenure at HubSpot, Kipp has also served as the Vice President of Marketing and co-authored a book on leveraging social media to drive leads and revenue. All of these pieces have to fit together in order to come up with a successful outcome.” – Jon Leiberman | VP, Content, Demandbase. Think about it.

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

DemandBase

APRIL 23, 2020

When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. Social media exploded with thousands of posts about the difficulties of prospecting and the challenges of doing sales development from home. At Demandbase, we’re seeing LinkedIn and email engagement skyrocket. We weren’t alone.

Peer-to-peer 78

Peer-to-peer DemandBase Effectiveness Personalization 78

Engagio

MAY 3, 2021

And LinkedIn’s value, at the core, is its social graph — once again, data. All this amazing data comes together as the new Demandbase Data Cloud, a ‘one-stop-shop’ solution for all five critical components of B2B data — firmographics, technographics, intent, account identification, and contacts. Bringing together the best B2B data.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

DemandBase

JULY 24, 2020

In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. Once I grasped the opportunities of ABM, I dove headlong into becoming an expert, enter the Demandbase ABM Certification program. The 2019 ABM Innovation Summit is where my certification journey began.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Peer-to-peer 52

Engagio

JULY 27, 2021

The uses mentioned above are no stranger to Demandbase. Demandbase uses predictive analytics to help companies with Fit, Intent, Relationships, Engagement — or FIRE — to identify key accounts by scoring them using our proprietary models. The B2B world needs this as much as B2C, and Demandbase can help transform your team.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

DemandBase

MARCH 16, 2020

When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • You’re spending a lot of time and money driving people to your site through advertising, social, SEO, and paid search.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

DemandBase

MARCH 31, 2020

And as Chief People Officer at Demandbase, I’ve always felt that our amazing culture has been formed in large part by the personal connection that we get being physically together. Virtual Happy Hours – At a company and team level, we have hosted happy hours via Zoom to encourage our employees to socialize as often as possible.

DemandBase 82

DemandBase Work Management Communities Account Based Marketing 82

DemandBase

JUNE 12, 2020

In an effort for us to do better as an organization, we’ve compiled this list of resources so that we at Demandbase can learn, grow, and do better together. We recognize there are many deeply compelling works of literature and social commentary, and organizations that are doing the work. We haven’t attempted to capture them all here.

Resources 83

Resources DemandBase Lock-In Class 83

Engagio

OCTOBER 18, 2023

I love the look and feel of Demandbase.” Account intelligence also provides insight into trigger events, which includes news and social alerts that may indicate openness to contact. The post Account-Based Sales Development and the Power of Account Intelligence appeared first on Demandbase. It’s about working smarter.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Top Rank Marketing

NOVEMBER 15, 2023

In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions.” — Ursula Ringham @UrsulaRingham Click To Tweet Debbie Friez Associate Director, Influencer and Social Media TopRank Marketing @dfriez We will see a pivotal shift towards authentic connections in B2B influencer marketing over the next year.

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120