Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. Why we care.

Linkedin 65

Linkedin Paid Search Agency Ads Campaigns 65

Oktopost

DECEMBER 8, 2021

Justin currently leads social and influencer marketing for Demandbase. Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands. Watch the recording: Want to hear more from renowned marketing leaders?

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Launch Marketing

APRIL 20, 2022

jonmiller Jon Miller Chief Marketing Officer, Demandbase . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Follow her Twitter for great tips and valuable content from all her social channels. . Contact us today ?or?

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Martech

DECEMBER 6, 2023

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. The Channel99 roadmap includes an extension of the view-through technology to publishers, video platforms, CTV and social media. A pixel to track campaign efficiency.

Campaigns 104

Campaigns Account Based Marketing B2B DemandBase 104

Engagio

JANUARY 30, 2024

This data can come from historical records (think CRM), real-time feeds (social media, BI tools), structured data (spreadsheets), unstructured data (text, images, etc), and more. Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.)

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

ClickZ

JUNE 15, 2020

AI can help brands in heavily regulated industries avoid compliance issues when posting to social media via the use of AI. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Engagio

APRIL 12, 2024

Current customers spend 67% more (on average) than new customers ( BIA Advisory Services ) Acquiring new customers involves substantial investments in marketing and sales and a lengthy nurturing process (think: email, phone calls, social media outreach, and more). But that’s not the only reason to focus on customer retention.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

SalesIntel

APRIL 19, 2024

Enricher Enricher is a flexible and customizable data enrichment tool that offers various data points, including emails, phone numbers, social media profiles, and company information. This tool sources data from public records, social media, and internal sources and can process large datasets efficiently.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Contently

JANUARY 31, 2023

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. There is also content personalization functionality embedded in platforms like HubSpot and Demandbase.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

NuSpark Consulting

OCTOBER 21, 2012

With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). Demandbase just recently unveiled their new company targeting platform.

Paid Content 100

Paid Content Paid Search Agency Display Social Media 100

Oktopost

NOVEMBER 4, 2021

Vice President of EMEA, Paul Gibson, of Demandbase, takes the hot seat. Paul was the first Demandbase employee in EMEA, with a mission to evangelize ABM, define a go-to-market strategy, and build a world-class team. Today, he has helped establish Demandbase as the leader in the region.

Account Based Marketing 62

Account Based Marketing ABM DemandBase B2B Thought Leadership 62

Martech

DECEMBER 9, 2021

In an ideal world, there would be some degree of insight into engagement with relevant topics outside the brand’s own ecosystem — on social media, for example. Brewster Stanislaw joins Demandbase as Chief Product Officer. Let me know: kdavis@thirddoormedia.com. Editorial Director.

CPO 100

CPO DemandBase CMO Sales Qualified Leads 100

Top Rank Marketing

NOVEMBER 15, 2023

In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions.” — Ursula Ringham @UrsulaRingham Click To Tweet Debbie Friez Associate Director, Influencer and Social Media TopRank Marketing @dfriez We will see a pivotal shift towards authentic connections in B2B influencer marketing over the next year.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Engagio

JANUARY 14, 2021

This activity includes searches and research across websites and social media (yours and your competitors’). We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. We here at Demandbase, again, use AI and machine learning to do the leg work.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

SEPTEMBER 8, 2021

In his tenure at HubSpot, Kipp has also served as the Vice President of Marketing and co-authored a book on leveraging social media to drive leads and revenue. All of these pieces have to fit together in order to come up with a successful outcome.” – Jon Leiberman | VP, Content, Demandbase. Think about it.

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. Users can include blog articles, social media, videos, eBooks into a responsive interface with CTAs. After all, so many activities are off the table. Summer concerts? Road trips?

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

DemandBase

APRIL 23, 2020

When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. Social media exploded with thousands of posts about the difficulties of prospecting and the challenges of doing sales development from home. At Demandbase, we’re seeing LinkedIn and email engagement skyrocket.

Peer-to-peer 78

Peer-to-peer DemandBase Effectiveness Personalization 78

Biznology

MARCH 7, 2019

But other events have emerged, too, to support marketers seeking information on martech, data, personalization, ecommerce, social media and other challenging topics. Organized by Demandbase, with free livestream of the keynotes for those who can’t attend in person. Sirius Decisions , Terminus and Marketo are prime examples.

Conference 146

Conference B2B Marketing B2B DemandBase 146

Scoop.it

SEPTEMBER 14, 2023

It also helps to attend trade shows and follow industry experts on social media. You want to know how they are reaching their target audience, whether this be through paid advertising, social media, or SaaS marketing strategies. Another strategy is to monitor what your customers are saying on social media.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86

Only B2B

FEBRUARY 6, 2024

They offer insights into website visits, search queries, social media activity, and more. Social Media Listening: Utilize social media monitoring tools to identify companies and individuals discussing topics related to your offerings.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Digital B2B Marketing

AUGUST 26, 2013

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. News Social Media Demandbase eloqua LinkedIn video' What is LinkedIn tracking, and what are they not tracking?

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

DemandBase

JUNE 12, 2020

In an effort for us to do better as an organization, we’ve compiled this list of resources so that we at Demandbase can learn, grow, and do better together. We recognize there are many deeply compelling works of literature and social commentary, and organizations that are doing the work. We haven’t attempted to capture them all here.

Resources 83

Resources DemandBase Lock-In Class 83

Engagio

JULY 29, 2021

The benefit of being the largest social media platform (yes, even in 2021) is that, in all likelihood, the vast majority of your customers will use Facebook, meaning not marketing there is a huge missed opportunity. Take Facebook: the archetypal B2C platform, right? Well, not quite. Following the pack. Being too broad.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

DemandBase

APRIL 20, 2020

Yes, we are practicing social distancing, but we’re also reaching out to each other in more personal and creative ways, often using technology to do so. At Demandbase, we want to do our part for struggling sales and marketing communities, and I think we’ve found a unique opportunity to be helpful. Double-Down on Your Marketing Skills.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Buffer Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

DemandBase

FEBRUARY 11, 2020

Thankfully, my first task at Demandbase was to get ABM Certified through Demandbase’s Foundations and Advanced Certification courses and reading the book, Account-Based Marketing by Chris Golec, Peter Isaacson, and Jessica Fewless. The post ABM Lessons from a Marketing Newbie appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 83

Account Based Marketing ABM Lead Ranking Marketing Qualified Leads 83

Martech

JUNE 3, 2022

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. Websites are similarly dependent upon analytics as emails, messaging, paid search, and social media with comparable opportunities for testing and fine tuning.

Marketing Automation Services 101

Marketing Automation Services CMS Development Work Management Marketing Management 101

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Buffer Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

DemandBase

SEPTEMBER 1, 2020

Since at Demandbase, we’re most qualified to make suggestions for revenue teams about growth and engagement, that’s what we’ll do. Monitor customer feedback via all channels, from surveys to social media to review sites. After all, who knows when things will be back to “normal.”.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management DemandBase Marketing Management 130

Content4Demand

FEBRUARY 2, 2021

With nearly 740 million users —nearly 90 million of whom are senior-level influencers , it’s an important component of most B2B social media and marketing plans. Articles have a longer lifespan, and you can extend that lifespan by resharing it in LinkedIn posts (and other social media channels) that continue to drive new traffic.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Heinz Marketing

SEPTEMBER 30, 2022

Think social media—paid and organic, Vidyard for interactive video creation, direct mail solutions like Sendoso or PFL, YouTube, Email Marketing, etc. Also includes Bombora for intent data, or ABM platforms like DemandBase, Terminus, RollWorks, and 6sense. These tools help you capture the attention of prospects. Identification.

Ideal Customer Profiles 117

Ideal Customer Profiles Work Management Planning Marketing Automation Services 117

ClickZ

NOVEMBER 19, 2020

Using what is now close to nine months’ worth of internal data points like business metrics including web traffic, social media traffic, conversion rates, customer service metrics, and comparing them to sales, as well as publicly available data on COVID-19 (e.g., Data builds on data, and your models only get better over time.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Engagio

SEPTEMBER 23, 2021

Technology and social media have made personal information accessible to marketers more than ever, creating new opportunities for them to engage with their target audiences. The post The New-Age Marketing Executive: Growth Driver to an Orchestrator appeared first on Account-Based Marketing – Demandbase. Data champion.

Work Management 71

Work Management Marketing Management Advertising Agencies Planning 71

Martech

MAY 3, 2023

Within your blog, you can add CTAs to things like newsletters, social media channels and other engagement-focused CTAs. In the example below, Demandbase ends their article with social proof — inspiring readers to read a case study about the topic from the article, giving context and value to the information.

Top of Funnel 90

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 90

Only B2B

JANUARY 9, 2023

A successful social media campaign will convert at a rate of less than 1%. Here are some scenarios when account-based marketing is most appropriate: Source: DemandBase. The average click-through rate for emails is 2.6%. Direct mail has 1% return on investment. Why are these figures so small? To integrate marketing and sales.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117