Content4Demand

FEBRUARY 2, 2021

With nearly 740 million users —nearly 90 million of whom are senior-level influencers , it’s an important component of most B2B social media and marketing plans. Articles have a longer lifespan, and you can extend that lifespan by resharing it in LinkedIn posts (and other social media channels) that continue to drive new traffic.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

SmartBug Media

MARCH 19, 2021

Demandbase. Social Media Examiner. Social Media Examiner helps inbound marketers discover how to best use social media marketing to connect with customers and, in turn, drive traffic back to their website. Must-read articles: Social Audio: What It Means for Marketers and Businesses.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Buffer Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Heinz Marketing

SEPTEMBER 30, 2022

Think social media—paid and organic, Vidyard for interactive video creation, direct mail solutions like Sendoso or PFL, YouTube, Email Marketing, etc. Examples here are tools that help you search for contacts, build, or append your database like ZoomInfo, LinkedIn Sales Navigator, LeadIQ, or Dun & Bradstreet. Identification.

Ideal Customer Profiles 108

Ideal Customer Profiles Work Management Planning Marketing Automation Services 108

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Buffer Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Martech

SEPTEMBER 24, 2021

Data can be sourced from social media forums and job boards, as well as competitive intelligence and/or web scraping firms. annual reports), third-party data vendors and proprietary web tools that monitor social media, online forums and job boards. Account targeting. ABM reporting. Click here to download!

Account Based Marketing 119

Account Based Marketing Enterprise Management Work Management Paid Content 119

Martech

MAY 3, 2023

And when they are ready, they’ll remember that experience and search for other options (aka your competition). Within your blog, you can add CTAs to things like newsletters, social media channels and other engagement-focused CTAs. Another effective soft CTA is to invite readers to engage with your brand on social media.

Top of Funnel 90

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 90

ClickZ

NOVEMBER 19, 2020

Using what is now close to nine months’ worth of internal data points like business metrics including web traffic, social media traffic, conversion rates, customer service metrics, and comparing them to sales, as well as publicly available data on COVID-19 (e.g., Data builds on data, and your models only get better over time.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Hubspot

DECEMBER 23, 2022

You can automate parts of the search process to save time and resources. Core features include: Advanced search capabilities, which leverage filters such as job titles, organization size, and company. What we love: LinkedIn Sales Navigator has the ability to tap the most important social media platform for B2B businesses.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Outgrow

FEBRUARY 4, 2022

From data through website sessions to data from search engines, data around user intent can be a marketer’s heaven as it has the potential to transform the way you interact with your prospects. We all make hundreds of searches every day and it is these searches that offer marketers and businesses valuable information on user intent.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

Rev

MAY 21, 2018

Page views, email opens, white paper downloads, site search strings, and so on. Search data is another type of intent data. As soon as someone enters a search, advertisements pop up. And those ads are specific to the person who did the search. Google has built a $95B search business by understanding the need for speed.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SmartBug Media

JUNE 24, 2020

Google Ads lets you directly target people based on their search queries—on the largest search engine on the internet. COVID-19 may have caused physical social distancing, but people are more active on social media than ever. There are many ABM platforms out there, including Terminus , El Toro , and Demandbase.

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

Digital B2B Marketing

JANUARY 22, 2013

Trade sites reach reach students, marketers, vendors and journalists and draw search and social media traffic from a broad audience. Providers like Madison Logic, Demandbase and D&B are worth watching in the B2B marketing space as well. For B2B marketing organizations, Bizo continues to develop more robust data.

DemandBase 100

DemandBase Banner Ads Banners Landing Pages 100

NuSpark Consulting

DECEMBER 18, 2011

I like the search engine and search phrase features. That’s where ReachForce and DemandBase (below) fill in the missing “fields” by matching the company name of the visitor via form field with much more information on that visitor, compiled through numerous online sources and databases. DemandBase has a similar structure.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Unbound B2B

FEBRUARY 6, 2023

They then shared the pitch with a wider social media audience and selected key decision-makers by tagging them on their individual accounts. This is the perfect example of how you can grab people’s attention on social media and stand out from the crowd. How will you help them move down the sales funnel?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Circle Studio

NOVEMBER 8, 2018

Today there are nearly 7,000 marketing software vendors, which include tools for website content management, CRM, email marketing, social media management, content marketing, SEO and collaboration among many others. On the paid search side, there is Google AdWords, as well as pay-per-click (PPC) offerings from Yahoo and Bing.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

NuSpark Consulting

APRIL 13, 2012

Search engines are called that for a reason- your prospects are searching for information or resources that may help them with a business need. Search engine marketing is the strategy of being visible on these engines by offering answers to the questions raised in the search queries. . Paid Search. Social Media.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

NuSpark Consulting

JANUARY 12, 2012

I was joined by Anna Talerico from Ion Interactive, Chris Goward from Wider Funnel, Justin England from ReachForce, Greg Ott from Demandbase, and Bob Leonard from acSellerant. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

Customer Experience Matrix

AUGUST 8, 2015

Search queries are an obvious indicator of intent, but search engine vendors don’t sell lists based on query terms because they’d rather sell you ads based on those terms. A smaller portion comes from other behaviors such as downloads, email clicks, or social media posts. How is it sold? There are two primary formats.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

The ABM Agency

FEBRUARY 19, 2023

This means leveraging multiple channels such as email outreach programs combined with social media advertising campaigns or direct mail pieces paired up with digital display ads on relevant websites within an account’s industry verticals. Let’s explore 1:many ABM strategies next.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

This means leveraging multiple channels such as email outreach programs combined with social media advertising campaigns or direct mail pieces paired up with digital display ads on relevant websites within an account’s industry verticals. Let’s explore 1:many ABM strategies next.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Biznology

MAY 29, 2013

You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. B2B Marketing Blogging Content Marketing e-Commerce Internet Marketing Organic Search Search Marketing Social Media Marketing Web Site Search Webinars Website' E-commerce.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Valasys

JUNE 12, 2019

According to a study published by Demandbase, 80% of the B2B marketers (at managerial level & above) believe that artificial intelligence will revolutionize the marketing industry over the next 5 years, starting from the current year.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

KEO Marketing

OCTOBER 3, 2017

Demandbase , an ABM technology provider, found deal size increased by 26% and close rate grew by an impressive 75%. In the same study, over 70% of respondents said they spent more of their budgets on ABM in 2016. Researchers expect this upward trend in spending to continue in 2017. Why the growing adoption of ABM? In one word: results.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Business Brainz

JULY 11, 2021

As the B2B landscape is changing drastically over the years, buyers are in a constant search for personalized experiences as they’ve been accustomed to platforms like Netflix and Amazon in their everyday life. According to a survey by DemandBase, 83% of companies use ABM as it increases engagement with their target accounts.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Top Rank Marketing

OCTOBER 13, 2023

Google Rolls Out Demand Gen Campaigns Google has unveiled a new “Demand Gen” campaign type, designed to engage potential customers in the early stages of the purchase journey by targeting high-level search queries and content-based audience segments. million users and some 1.8 million users and some 1.8

Social Media 100

Social Media B2B Marketing Demand Lead Ranking 100

SnapApp

JULY 11, 2017

Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . Source: Demandbase. . Source: HubSpot.com. .

Buy 70

Buy Process B2B Peer-to-peer 70

Adobe Experience Cloud Blog

JUNE 27, 2010

Now, as the CRM evolution continues, the notion of social CRM has empowered organizations – especially sales adn support departments within these organizations – to connect with customers and prospects on an even greater level. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

TrustRadius Marketing

MAY 31, 2022

Competitor analysis tools can even show you how much traffic your rivals are generating, and what’s trending on social media. Buyer sentiment around product features has become easier to identify, either through search data, social media, or review sites. Demandbase Sales Intelligence Cloud (formerly InsideView).

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

Adobe Experience Cloud Blog

JANUARY 23, 2017

Topic Data: When you search for something or visit a website, you are expressing an interest in that topic. You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. These activities are considered 3rd party behavioral data.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

DemandBase

JUNE 14, 2019

As the leaders in Account-Based Marketing (ABM), it’s only natural that our approach extends to social media. Over the years, we’ve continued to develop and evolve our social media strategy into an Account-Based Social approach, where we use social media to reach our target accounts and influence the sales cycle.

Social Media 99

Social Media Account Based Marketing Ads Media 99

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Update my buyer personas and use these personas to ‘talk’ to my prospects and customers on my website, in my emails, and in social media. Remember that not everyone searches the way I do, with the keywords I would- focus on the data I see in my marketing automation system to tell me how people search.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Top Rank Marketing

JULY 19, 2023

CORTEX @meetcortex A social media content optimization platform for marketers and agencies to continuously improve post engagement. CapCut @capcutapp ChatGPT plug-in for the creation of video content specifically for social media channels, from TikTok parent firm ByteDance.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Golden Spiral

NOVEMBER 8, 2018

You want those who find you from a Google search, an internet ad, a social media post, or a recommendation of a friend to navigate their way around your site easily and do so with an increasing sense of “they can help me solve my problem.”. Easy, right?

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48