The Effective Marketer

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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visitors from target accounts, using Bizo to further tailor messages to individuals by title, using all this data to synch inbound and outbound campaigns in Eloqua , and eventually driving everything with predictive model scores from a tool like Lattice Engines. Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions.

Top 40 Twitter Feeds You’re Not Following

It's All About Revenue

Dan Darcy – Dan, VP of Product Marketing for, shares views on tech, social media and business. Jen Pockell-Wilson – A VP at DemandBase, Jen is a demand generation guru. Sharon Baker Mark Mapstone MarketingSherpa Matt McCoy NBCU Neil Davey New York Times nFusion Nick Judd Nick Knupffer Richard Margetic Scott Griffith Sean Parker Seth Dotterer Sheila Campbell Smarterer social media marketing Talkie Tiffany Farrant Twitter UStream VIA Agency Vicky Brock Wall Street Journal Yussi ZipCarWell, not always. Nowhere is this more true than on Twitter.

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DemandBase Creeps Up the Value Chain

Customer Experience Matrix

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop. But the technology is nothing special: a page tag sends the visitor’s IP address to DemandBase, which looks up its owner in standard Internet registries. In any case, being free, it's really just a promotion for DemandBase. I'd say that's significant.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For many smaller companies, a suite like Adobe, Oracle , IBM , , SAS , or Teradata isn’t an option and would be overkill if it were. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Nor does it address the challenges that users face in making sense of it all. Some vendors do this better than others.

Abandon Your Marketing Automation System!?


The plan is to go back to using only with some cheap add-on tools for email, form submission and data quality. However, when I started looking into and the wide variety of add-ons, I was less convinced. The database has some big issues (e.g. Email marketing that integrates with is provided by many vendors, like VerticalResponse , Boomerang , ExactTarget , Genius , Lyris and more. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase.


Who Goes to Eloqua Experience?

It's All About Revenue eVariant Alinean DemandGen RelationshipOne Verticurl. Brainshark Cloud2U Couch & Associates Salesforce DemandBase. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. Here’s the list.

B2B Events in 2015 – Where to Go and How to Learn


When I ran the User Group in San Francisco, for example, I loved to hear how the non-profit organizations were creating innovative solutions on very tight budgets. Put together by B2B marketing technology platform Demandbase , this one makes the list because of its focus on a fast-growing discipline within B2B, Account-Based Marketing. 1) If you go, be present.

What Makes Marketing Made Simple TV Such an Awesome Show? Reason 2 – Syndication

Fearless Competitor

Results like those makes Marketing Made Simple TV an ideal sponsorship platform for companies such as Hoovers,, Netprospex, Hubspot, IBM, Act-On Software, Marketo,, DemandBase, etc. Via syndication Marketing Made Simple TV reaches a potential audience of over 2.5 million people! That’s how Oprah became so wealthy. YouTube.

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. Marketo is a application that works only with, while Eloqua works with several CRM products. An average seat is around $100 per month these days. Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities.

Dreamforce 2009: Search Engine Marketing Junkies

Modern B2B Marketing

It included Sean Whiteley,; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, Many of the attendees at the session were also partners with applications listed on Salesforce’s AppExchange. Search marketing includes Search Engine Optimization and Pay-Per-Click.

Marketo Releases Marketo Lead Management 3.0


additional profile is requested as a prospect moves through an interactive process); Native integration with ; Web visitor profiling; and Automated duplicate lead removal. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. tags: marketing automation software, Marketo Lead Management 3.0,

Turning Web Site Visitors into Paying Customers

delicious b2bmarketing

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there. “How do you leverage otherwise anonymous traffic?&# Svs. (53)

Getting More Out of Each Click with "Post-Click Marketing"


Demandbase -referring to its service as a "lead quality platform.that unlock(s) the potential of online advertising, search, CRM, and social networks," Demandbase provides both a desktop wideget similar to a stock ticker that displays website vistitor information in real-time, as well as daily summary emails and 90 days worth of visitor data for reporting. Was that you?

Top 25 Content Marketers in Enterprise Software: The West Coast Edition

Content Standard

Matt Wesson, Content Marketing Manager, ( @mattbwesson ). Rachel Balik, Senior Manager of Content Marketing, Demandbase ( @wickedrb ). While 67 percent of CMOs report that they’ll spend more on marketing technology in 2015, only 54 percent of both CIOs and CMOs believe current marketing leadership can manage the intersection of technology and marketing. Ken E.

The B2B Marketing Party of the Year: The Marketing Cloud Party at Dreamforce 2009

Modern B2B Marketing

They include: Jigsaw, Hoovers, Pivotlink, On24, Demandbase, and Marketo. And all will be available to answer any questions you have about The Marketing Cloud and marketing with without pushing any heavy sales pitches. Details: Brought to you buy a slew of great sponsors- Marketo, Jigsaw, On24, Pivotlink, Hoovers, Demandbase- All you have to do to attend is register at The Marketing Cloud website. . Are you a B2B Marketer planning to be in the San Francisco Bay area next week? Three Reasons: Awesome Location! I don’t think it gets much cooler than the St.

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