Martech

DECEMBER 6, 2023

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. In a B2B context, marketers need to reach specific, targeted accounts and understand the impact of channels on sales pipeline and deals. We’d like to know how it’s been for you.

Campaigns 106

Campaigns Account Based Marketing B2B DemandBase 106

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

NOVEMBER 14, 2023

By fostering a deep alignment between marketing and sales teams, ABM enables businesses to approach their target accounts with the precision and personalization that today’s competitive landscape demands. These were fueled by technology. Beginning in 2022, a new term emerged: account-based experience (ABX).

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Peer-to-peer 62

Only B2B

OCTOBER 13, 2021

We’ve all seen how difficult and time-consuming it can be to lead customers through your sales pipeline. Your sales and marketing teams can use intent data to learn more about the customers who are approaching, departing, and progressing through your sales pipeline. Demandbase. 5 Most Suited B2B Data Providers: 1.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. The vendors respond. Another notable development among ABM vendors is the move to consolidate ABM with demand generation.

Account Based Marketing 116

Account Based Marketing Enterprise Management Work Management Marketing Management 116

Engagio

APRIL 12, 2024

Current customers spend 67% more (on average) than new customers ( BIA Advisory Services ) Acquiring new customers involves substantial investments in marketing and sales and a lengthy nurturing process (think: email, phone calls, social media outreach, and more). The goal: Your organization is not just a vendor but a valuable partner.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

OCTOBER 11, 2023

The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases. This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers. Don’t take the provider’s word for it.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7

DemandBase 71

DemandBase Classified Ads Vendors Comparison 71

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. Tighten your sales and marketing alignment. Make sure your account activities are coordinated across sales and marketing. It’s that simple.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

OCTOBER 11, 2021

Marketing Automation had the Marketing department focused on driving leads but Sales was still focused on selling to accounts. Demandbase has since expanded the definition of ABM beyond just “M” for Marketing to ABX, Account-Based Experience, to address the full customer lifecycle — from awareness to purchase to retention and expansion.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Top Rank Marketing

NOVEMBER 15, 2023

12+ B2B Influencer Marketing Predictions From Top Experts & Influencers Paul Dobson Head of Digital Services Cloud Software Group @svengelsk In near terms, budget constraints will push influencer content further down the sales funnel, requiring proof of its impact on sales.

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

DemandBase

FEBRUARY 14, 2020

If Account-Based Marketing (ABM) is in the plan for 2020, then you’ve probably done your research and maybe even started talking to a few technology vendors. As a lead on our Sales Engineering team here at Demandbase, I’ve spent a lot of time in meetings with marketers who are just trying to cut through the noise and find solutions that work.

Account Based Marketing 72

Account Based Marketing Vendors ABM DemandBase 72

Engagio

OCTOBER 18, 2023

Sales development reps (SDRs) are an essential component to a truly high-performance revenue engine. They bridge the gap between sales and marketing and act like the initial handshake in the B2B world — a crucial first step in a long-term relationship between businesses. I love the look and feel of Demandbase.” What is ABSD?

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Engagio

MAY 3, 2021

Data in B2B go-to-market (Sales and Marketing). Sales teams used to use their experience and intuition to know which accounts to focus on. These early efforts showed the power of data to help Marketing and Sales teams win. The data has been fragmented across multiple vendors. “ Data is the new application.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

Engagio

MAY 14, 2021

Companies need to build trust with potential buyers, identify the magic moments when customers are open to engaging, and then orchestrate the perfect interactions across Sales, Marketing, and Customer Success teams. And (admittedly) I take a perverse joy in hitting the spam button on unwanted Sales outreach. CSO Insights).

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? At Demandbase, you won’t be surprised to hear that we have created quarterly dashboards to measure overall marketing KPIs, and the performance of key integrated campaigns. Sales and marketing symphony. Edwards Deming said, “In God we trust.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. Once sales and marketing teams have agreed upon the list of high-value accounts, there are three types of ABM targeting that can be executed.

Account Based Marketing 120

Account Based Marketing Enterprise Management Work Management Paid Content 120

Metadata

NOVEMBER 17, 2021

This may sound cynical, but I blame software vendors for “ABM” being ill-defined. For the past 15-plus years, we’ve simply let ABM vendors define the ABM category. You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

Account Based Marketing 62

Account Based Marketing ABM DemandBase Demand Generation 62

PathFactory

MAY 3, 2022

Everyone has a hot take on how the traditional B2B sales model has died, changed, morphed, or remains relevant – alive and kicking. The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Martech

OCTOBER 1, 2021

Now, there’s nothing exactly new in that; people have been complaining for years that sales reps have neither the time nor the inclination to constantly refresh CRM data, and indeed that has bred a whole career category of CRM administrators. Or is it just something sales should worry about? Is CRM still important to you? The reasons?

Marketing Attribution 106

Marketing Attribution Marketing Automation Services Allocation InsideView 106

Engagio

AUGUST 23, 2021

The fact that B2B buyers have emotions means that no matter how disciplined a buying process is, they will use emotionally driven heuristics to simplify these complex decisions — often choosing the vendor that seems “safest.” This is why the Challenger Sale approach is so effective.). True expert advice. Long-term view.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Martech

MARCH 18, 2022

“If you have a big sales organization and complex routing issues they have a really nice system.” “That’s where the system of record is for sales,” Crater said. A first-touch model tells you how you got that customer at the very beginning of the sales cycle. Each of the models tell us a different story.

Marketing Attribution 117

Marketing Attribution Multi-Touch Attribution Full Circle Insights Lead Ranking 117

ANNUITAS

APRIL 24, 2014

When I worked at Demandbase I was particularly inspired by the book and applied the cornerstone trigger event, Oakland A’s loss of player Jason Giambi to the Yankees, to B2B marketing and sales. I began to try and apply this sort of thinking to marketing as well as sales. How Marketers Move Them from Anonymity to Revenue.

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

DemandBase

FEBRUARY 21, 2019

And that is exactly what Chris Golec, Founder and CEO of Demandbase, Jessica Fewless, VP of ABM Strategy, Demandbase, and I did. How to identify accounts, how to execute campaigns across the funnel and across channels, how to engage your sales team, and how to measure results. You write a book.

Account Based Marketing 67

Account Based Marketing ABM DemandBase Top of Funnel 67

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I Are they just researching a category?

Buying Cycle 85

Buying Cycle Ideal Customer Profiles Intent Planning 85

Full Circle Insights

SEPTEMBER 28, 2022

The Forrester B2B Revenue Waterfall is an excellent framework for B2B sales because the sale can be complex and most involve groups of buyers. And with a native-Salesforce application, it’s easy to share reports and data with sales and improve alignment. Four types of sales with four types of targeted opportunities to track.

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

DemandBase

MAY 14, 2019

Fittingly, at the SiriusDecsions Summit, we announced the launch of the Demandbase ABM Ecosystem , an initiative aimed at bringing together the key technologies for executing an ABM strategy to deliver consistent cross-channel content, messaging and business outcomes. Read on for 15 great tips from ABM practitioners and vendors.

Enterprise Management 66

Enterprise Management Account Based Marketing Marketing Management DemandBase 66

Martech

MARCH 10, 2022

This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. Here’s a guide on how to do that.

Account Based Marketing 102

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 102

Customer Experience Matrix

OCTOBER 15, 2015

The new funding is certainly impressive, although the record for a B2B predictive marketing vendor is apparently InsideSales’ $100 million Series C in April 2014. In some ways, this isn’t such a huge leap: Everstring and several other predictive marketing vendors have long assembled large databases of company and/or individual profiles.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

ANNUITAS

DECEMBER 20, 2018

Avoiding common Account-Based Marketing mistakes like excluding existing customers, neglecting inbound efforts and content strategy, and leaving it all to sales will significantly increase their likelihood of success. To be successful, these companies will need to “do” ABM right — but there’s a lot of evidence the approach can pay off.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

TrustRadius Marketing

OCTOBER 3, 2022

Popular third-party sources are Bombora and ABM platforms like 6sense and Demandbase that have publisher co-ops aggregating search and content consumption to monetize as topic and keyword-search data. 6sense and Demandbase customers who have a profile on TrustRadius can access free product comparison intent data. Category intent data.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. But first, we’ll dive into the benefits sales prospecting tools have for your organization.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Only 23% contacted a sales representative.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Engagio

NOVEMBER 19, 2020

It’s the lead domino that will create a cascade of positive outcomes through the entire sales process. Step 1: Define your Ideal Customer Profile (ICP) and conduct a “won” Sales analysis. However, it’s important that leadership from both Sales and Customer Success be involved as well. An ABM platform like Demandbase.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Content4Demand

OCTOBER 6, 2021

While direct sales teams will still play an important role, revenue organizations will operate in a hybrid model. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io Most importantly, the finger-pointing and animosity between sales and marketing teams are eliminated.

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81