Webbiquity

FEBRUARY 22, 2022

” As the authors of the report put it, “One-off campaigns can be great for building quick brand awareness and product sales, but when it comes to building trust and advocacy, longer-term, always-on partnerships are the way forward.” When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen?

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

JUNE 17, 2014

Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. The old “sales funnel” model is giving way to more sophisticated analytical frameworks. The Myth of the Infinite Selling Universe by DemandBase.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Webbiquity

JUNE 14, 2011

The sales “discovery&# call, where a sales rep spent an hour learning about a prospect’s issues and pains, is extinct. 78% of executives report that they are spending less time with sales reps than ever before. The revenue team is no longer just sales and marketing. Greg Ott , Demandbase.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100