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Biznology

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Top B2B conferences for 2022

Biznology

Organized by Demandbase. All about sales enablement, and organized by Seismic, a producer of sales enablement software. It serves sales, marketing and product people. Invitation only, for senior B2B sales and marketing executives. And soldier on. February 8, all virtual, SMART conference. See if you qualify here.

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Time to abandon spray-and-pray lead generation

Biznology

Poor lead quality is one of the most contentious issues that divides sales and marketing organizations, and despite a bounty of evidence that lead scoring and nurturing improves sales efficiency, many marketers I’ve dealt with still measure success by the number of names in the spreadsheet. Like this post?

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Named account marketing: new tools and techniques to reach a limited universe

Biznology

A similar focus occupies Warm-Transfer, which tele-qualifies leads generated by very large insurance companies, and warm transfers the prospects to the clients’ sales teams. “We If the target is already assigned to a particular sales territory, it’s likely you’ll want the messages to be signed by the rep. Account-based website design.

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Must-Attend B2B Marketing Conferences for 2020

Biznology

Organized by Demandbase, at Pier 27, and followed by certification courses on day 2 at the Hyatt Regency. Where sales and marketing teams learn to break down barriers and work together. August 10-12, Boston, B2B Sales and Marketing Exchange. February 24-26, Scottsdale, B2B Marketing Exchange. The real deal.

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5 Essential Functions for Every B2B Website

Biznology

The perennial number one goal of just about every business marketer is generating sales leads. If you make the effort, your website can be a productive source of high quality, low cost leads for our sales force. Oracle, for example publishes a Software Investment Guide to help prospects’ decision-making. Lead generation.

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15 B2B case studies show how content marketing drives ROI

Biznology

The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. For more than 60 years, the company has made its sales primarily through cold calling and referrals from existing clients. IBM : developed a social sales program for their inside sales team.