Ignite USA 2023 — A Glimpse of the Future for B2B Marketers
ANNUITAS
MAY 31, 2023
Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” Converged Growth is a new approach to B2B marketing that combines traditional marketing with sales and customer success, orchestrating engagement across pre- and post-sale touchpoints.
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