Remove sales

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Ignite USA 2023 — A Glimpse of the Future for B2B Marketers

ANNUITAS

Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” Converged Growth is a new approach to B2B marketing that combines traditional marketing with sales and customer success, orchestrating engagement across pre- and post-sale touchpoints.

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Account-Based Marketing … and Billy Beane … in San Francisco

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When I worked at Demandbase I was particularly inspired by the book and applied the cornerstone trigger event, Oakland A’s loss of player Jason Giambi to the Yankees, to B2B marketing and sales. I began to try and apply this sort of thinking to marketing as well as sales. How Marketers Move Them from Anonymity to Revenue.

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Is ABM a One-Hit Wonder?

ANNUITAS

It was a way for sales and marketing to be more aligned, which added to the allure, but without an intentional approach, had a tendency to become hyped up sales enablement. It engages the buyer continuously and offers a sale only when appropriate. Strategic demand marketing puts the buyer at the center of everything.

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3 Demand Generation Trends to Watch in 2019

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Avoiding common Account-Based Marketing mistakes like excluding existing customers, neglecting inbound efforts and content strategy, and leaving it all to sales will significantly increase their likelihood of success. To be successful, these companies will need to “do” ABM right — but there’s a lot of evidence the approach can pay off.

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B2B Events in 2015 – Where to Go and How to Learn

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Put together by B2B marketing technology platform Demandbase , this one makes the list because of its focus on a fast-growing discipline within B2B, Account-Based Marketing. Smart analysts talking B2B with marketing and sales leaders from across the world. Marketing Innovations Summit April 29-30, San Francisco, CA.

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Account Based Marketing – An Interview with Jennifer Pockell-Wilson of Demandbase

ANNUITAS

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. AG: Demandbase has been a big proponent on account based marketing. A prospect?

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Account Based Marketing – An Interview with Jennifer Pockell-Wilson of Demandbase

ANNUITAS

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. AG: Demandbase has been a big proponent on account based marketing. A prospect?