| |  DemandBase + Sales | 44 articles |
| Page 1 of 1 | Previous | Next | B2B LEAD BLOG AUGUST 6, 2012 Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion Recently on Topliners, marketers weighed in on lead scoring solutions in a discussion of the merits of ReachForce SmartForm vs Demandbase. Some clients are even anecdotally reporting they are beginning to see a reduction in the length of their sales cycle. Don’t want to spoil the surprise – but, you can jump over to the Demandbase vs. ReachForce discussion to find out who was the universal favorite (aw, shucks). Lead Nurturing Lead Scoring Marketing Automation Demandbase eloqua ReachForce marketing automationShare and Enjoy. | B2B LEAD BLOG AUGUST 6, 2012 Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion Recently on Topliners, marketers weighed in on lead scoring solutions in a discussion of the merits of ReachForce SmartForm vs Demandbase. Some clients are even anecdotally reporting they are beginning to see a reduction in the length of their sales cycle. Don’t want to spoil the surprise – but, you can jump over to the Demandbase vs. ReachForce discussion to find out who was the universal favorite (aw, shucks). Lead Nurturing Lead Scoring Marketing Automation Demandbase eloqua ReachForce marketing automation | | | | | |
| DIGITAL B2B MARKETING OCTOBER 2, 2012  Bad Advertising Advice: Go Where Your Audience Is Media sales representatives perpetuate the problem, comparing reach to their competitors. Both Bizo and Demandbase offer this solution. Media Strategy behavioral targeting bizo CRM Retargeting Demandbase LinkedIn media planning retargeter targetingThis advice leaves B2B marketers looking at what their audience does. Do they watch the Super Bowl? Are they on Facebook? | IT'S ALL ABOUT REVENUE NOVEMBER 21, 2011 4 Ways to Make Your Website More Personal Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Personalized content: From the report: “The website becomes the crucial sales tool during the buyer’s research and discovery process, and buyers are educating themselves without the guidance of a salesperson. Sales enablement : By the time you do pass a lead to sales for action, you should be able to pass along quite a mix of explicit and implicit data to help them have an informed conversation. That’s a given. | DIGITAL B2B MARKETING OCTOBER 18, 2012  B2B Online Advertising: Improve Targeting by 10x (or more!) Yesterday Demandbase launched Company-Targeted Advertising, giving marketers a second option with some different capabilities. Disclosure: Demandbase is a Babcock & Jenkins client. Now that Demandbase’s offering is public, I wanted to share it. Beyond just targeting, Demandbase allows creative to be customized to every company. Today they can. | ANNUITAS GROUP SEPTEMBER 18, 2012 Account Based Marketing – An Interview with Jennifer Pockell-Wilson of Demandbase We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. She is passionate about aligning sales & marketing toward common goals through the coordination of language, systems and process. Before joining Demandbase, Jen was the Senior Director of Global Marketing Operations at Polycom and has also spent time at Hyperion, PeopleSoft, Ernst & Young LLP and Lotus Development. prospect? | | | | | | | |
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WEBBIQUITY | TUESDAY, JUNE 14, 2011  Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
The sales “discovery&# call, where a sales rep spent an hour learning about a prospect’s issues and pains, is extinct. 78% of executives report that they are spending less time with sales reps than ever before. The days of not knowing which 50% of your marketing dollars you’re wasting are over. • &# Sales and marketing&# has to be one budget, with dollars flowing back and forth based on measurable value. The revenue team is no longer just sales and marketing. Greg Ott , Demandbase. Steve Woods , Eloqua. Don’t be boring! MORE >> -
LEADSLOTH | SUNDAY, MARCH 22, 2009 Abandon Your Marketing Automation System!?
Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Tags: Demand Generation Email Marketing Landing Pages & Forms Lead Monitoring Sales Force Automation boomerang CRM Fusion Datatrim demandbase ExactTarget formassembly genius leadlander LEADSExplorer Lyris Netfactor ondialog Ringlead salesforce.com VerticalResponse I’m working on an interesting project right now: moving away from a marketing automation system. Smart or foolish? Background. How to Replace a Marketing Automation System? MORE >> -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 19, 2010 DemandBase Adds Real-Time Access to Web Visitor Identities
Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. ABR gains its speed by querying DemandBase’s own database rather than querying external directories. These features were already available from DemandBase: what's new with ABR is exposing the data to other applications through a real time API. Clever folks. MORE >> -
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 6, 2011 4 Reasons Your CMO Will Love Marketing Automation
by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Previously the Senior Director of Global Marketing Operations at Polycom, Jennifer is experienced at demonstrating the marketing’s impact on revenue and driving alignment with sales. But this has traditionally been more challenging for Marketing Execs than for Sales, because the act of Marketing can be seen as abstracted from the act of revenue generation. Impact. Efficiency. Alignment. Measurement. MORE >> -
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure I forgot a few. MORE >>
- B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This? THE POINT | THURSDAY, OCTOBER 18, 2012
- 5 Demand Generation Tips From DemandCon [Video] IT'S ALL ABOUT REVENUE | THURSDAY, MAY 19, 2011
- Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video] IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 29, 2011
- Top 40 Twitter Feeds You’re Not Following IT'S ALL ABOUT REVENUE | FRIDAY, JULY 15, 2011
- Wish B2B Apps Talked To Each Other? Introducing The AppCloud. IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 21, 2011
- Getting More Out of Each Click with "Post-Click Marketing" WEBMARKETCENTRAL | MONDAY, DECEMBER 8, 2008
- Buyer Persona Backlash: Right Person, Wrong Company MARKETING INTERACTIONS | WEDNESDAY, NOVEMBER 28, 2012
- Looking for Sales Leads? | Don’t Put Everything into the Social Media Basket FEARLESS COMPETITOR | TUESDAY, OCTOBER 18, 2011
- B2B Websites NOT Great At Demand Gen MARKETING INTERACTIONS | THURSDAY, SEPTEMBER 29, 2011
- 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013 IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 15, 2013
- Who Goes to Eloqua Experience? IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 14, 2011
- The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit NUSPARK | FRIDAY, APRIL 13, 2012
- Focus Roundtable Recap: Optimizing Landing Page Conversion Rates NUSPARK | THURSDAY, JANUARY 12, 2012
- 17 Marketing Action Items in 140 Characters or Less IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 28, 2011
- Marketo Sales Insight Expands Salesforce Access to Marketing Data CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 9, 2009
- A Primer on Website Visitor ID and Smart Form Technology for Lead Generation NUSPARK | SUNDAY, DECEMBER 18, 2011
- Social CRM: The Latest Evolution for Managing Customer Relationships MODERN B2B MARKETING | SUNDAY, JUNE 27, 2010
- The 5 Top Media for Cold Prospecting VIEWPOINT | THURSDAY, JANUARY 26, 2012
- True Social Selling MODERN B2B MARKETING | TUESDAY, JUNE 9, 2009
- Social Media or/and Website for Lead Generation: What’s the key to success? SAZBEAN | MONDAY, OCTOBER 3, 2011
- Thought Leadership Interview: Sue Hay and Cari Baldwin Expand on Their Demand Generation Trifecta FUNNEL FOCUS | MONDAY, AUGUST 30, 2010
- The Big List of Dreamforce Parties MODERN B2B MARKETING | SUNDAY, SEPTEMBER 16, 2012
- The B2B Marketing Party of the Year: The Marketing Cloud Party at Dreamforce 2009 MODERN B2B MARKETING | FRIDAY, NOVEMBER 13, 2009
- Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases MODERN B2B MARKETING | WEDNESDAY, APRIL 22, 2009
- Turning Web Site Visitors into Paying Customers DELICIOUS B2BMARKETING | SUNDAY, MARCH 13, 2011
- Demandbase API vs ReachForce Form Appending Solutions B2B LEAD BLOG | THURSDAY, MAY 16, 2013
- Account Based Marketing – An Interview with Jennifer Pockell-Wilson of Demandbase ANNUITAS GROUP | TUESDAY, SEPTEMBER 18, 2012
- Salesforce Buys Jigsaw – What it Means for B2B Marketing and Sales MODERN B2B MARKETING | WEDNESDAY, APRIL 21, 2010
- The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco MODERN B2B MARKETING | MONDAY, SEPTEMBER 28, 2009
- DemandBase Creeps Up the Value Chain CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 1, 2009
- Comparing B2B Online Data Sources - New Research ACQUIRING MINDS | MONDAY, MARCH 23, 2009
- Marketo Sales Insights - A 6th-Sense Advantage for Sales Effectiveness MARKETING INTERACTIONS | TUESDAY, JUNE 9, 2009
- Webinar on Integrating Online and Offline Strategies B2B LEAD GENERATION BLOG | THURSDAY, MAY 7, 2009
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