Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Engagio

JUNE 29, 2021

Intent —how actively are they researching products like yours across the internet? The fit data will come from a scoring model that you either develop yourself (a fitness rating system of 1-5 stars is enough to begin) or obtain through a platform like Demandbase, which calculates it for you using machine learning. Are they low-risk?).

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

SWZD

APRIL 9, 2019

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. It is now as much about the buying experience with the vendor as it is about the quality of the products and services.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

DemandBase

JUNE 18, 2020

Through a few simple online searches, thousands of sales reps around the world have identified you as a decisionmaker, and they have a product that they feel would benefit your specific company goals. at the beginning of an email may be exciting to you, it surely isn’t to the prospective reader. While proclaiming “Hope all is well!”

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

Engagio

APRIL 12, 2024

High customer retention rates indicate satisfied customers who trust the business and will likely continue purchasing products or services. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Efficiency FTW.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

SEPTEMBER 16, 2021

So we’ve had to get creative with video and LinkedIn posts and have been getting personal with our more important, top-tier prospects to get their attention (in a good way). Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more.

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Contently

JANUARY 31, 2023

Personalized product offers, subject line optimization, and customer data preparation and analysis—all of these applications depend on AI in the relevant layer of marketing technology, and they are all becoming mainstream in marketing. Adapt product innovation roadmaps to pilot functions that AI predicts will be in high demand.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Engagio

MARCH 29, 2021

With this insight, you can find the accounts that are in-market for your product and prioritize your messaging based on where they are in their account journey. Note: Finding accounts in-market for your product is a key part of a personalization strategy. And that sounds like a win-win for you and your prospects.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. While there may be many logos you’d love to score, the truth is, only a certain percentage of them are in-market for your products or services. That’s music to our ears at Demandbase. Lean in on Sales enablement.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Only B2B

OCTOBER 13, 2021

This allows them to make decisions based on information about which companies are actively exploring various products. They use AI with data from your website to find new prospects who are a good fit for your company. Demandbase. Due of their rates, Demandbase clientele are typically larger enterprises.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. Do you see more marketers shifting toward ABM?

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

OCTOBER 11, 2023

The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases. Intent data : Determine which accounts are in-market for the products you sell. But how do you assess whether a provider can deliver accurate and complete data at scale?

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Engagio

SEPTEMBER 18, 2023

As the VP of GTM Strategy at Demandbase, I have narrowed the absolute must-know elements for every SDR down to three tips that I’ve seen be effective time and again in combating the headwinds that 2023 has thrown at us. It’s time to embrace smarter prospecting and the slow play. Be warned; this isn’t for the impatient.

Marketing Budget 77

Marketing Budget DemandBase Work Management Marketing Analytics Tools 77

Engagio

JULY 1, 2021

A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. Why is Demandbase Selectors useful?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! Another approach is to use targeted messaging that speaks directly to each prospect’s pain points and goals. Harness the Power of Intent Intent-based advertising involves targeting prospects based on their demonstrated interest in your product or service.

ROI 71

ROI Ads Allocation DemandBase 71

SmartBug Media

APRIL 4, 2022

Here are our top four intent data provider recommendations and how marketers can use their products. Demandbase. Demandbase uses artificial intelligence to pull information from first- and third-party data, which moves you past spam and on to relevant and deep insights from the accounts you’re targeting.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. We hope to see you there!

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Jesse Darsinos did an excellent job covering the basics of 1:1 sales outreach and humanizing the sales process for top prospects in his recent blog post. Prospecting gold mine? percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Engagio

OCTOBER 31, 2022

This webinar, hosted by Frost & Sullivan Partner and VP, Roberta Gamble, interviews Jodi Lebow, Director, Global Demand Center at Hexagon to discuss how implementing ABM across her organization has enabled them to increase productivity, engage prospects more effectively, and deliver a consistent brand experience that skyrockets engagement.

Webinar Metrics 62

Webinar Metrics DemandBase Account Based Marketing ABM 62

DemandBase

MARCH 23, 2020

Maybe this will lead to a meeting to discuss how your products or services can help. With demand waning and budgets tightening, this is not the time to waste precious marketing dollars chasing people or companies that will never buy your products. Or maybe it just positions you as a thoughtful leader during difficult times.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. Not only did we accelerate revenue growth and achieve profitability , but we also have a new product that hundreds of customers are now enjoying. Demandbase has always taken a different approach to target account identification. consumers).

DemandBase 71

DemandBase Classified Ads Vendors Comparison 71

DemandBase

AUGUST 10, 2020

It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. I am arguing here that it is not complex at all—our prospects are either purchasing, or they’re not. Share our product vision and innovation.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

ViewPoint

JANUARY 26, 2012

The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. prospective business buyers in just about every category can be found through the mail, even for obscure products or highly targeted niches.

B to B 120

B to B netFactor Media SEM 120

Engagio

NOVEMBER 5, 2020

This platform would be a seamless extension of your day-to-day marketing needs, answering your questions about prospects and customers, and providing the solutions you need to grow your business. . You may have guessed by now that I’m talking about our new Demandbase ABM Platform. And it’s finally out in the world!

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

Engagio

JULY 27, 2021

This allows your B2B teams to better understand where their prospects are in the sales cycle and helps you develop key relationships with those accounts. Sales teams rely on predictive analytics because it can help find the best prospects and close more deals faster. The uses mentioned above are no stranger to Demandbase.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). All those crappy eBooks, product-led campaign dross and ‘I just wanted to follow up my email last week’ carpet bombing have alienated most prospects. Prospects are not reading much of that content.

Sales Management 76

Sales Management Top of Funnel Work Management Brand Identity 76

Engagio

AUGUST 23, 2021

B2B marketers can and should tap into this by appealing to the emotional side of their prospects, as well as their rational side. It’s about creating genuinely useful, valuable content that customers and prospects value — knowing the opportunities will come. True expert advice. Community, and conversations: all about connections.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. ABM saves our time and resources, it concentrates only upon qualified and desirable prospects, that can turn into customers. Team Collaboration.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

DemandBase

NOVEMBER 5, 2020

This platform would be a seamless extension of your day-to-day marketing needs, answering your questions about prospects and customers, and providing the solutions you need to grow your business. . You may have guessed by now that I’m talking about our new Demandbase ABM Platform. And it’s finally out in the world!

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. Fuze created a pilot approach with best-fit accounts, which resulted in personalized and timely messages to key prospects when they were most active.

Ideal Customer Profiles 70

Ideal Customer Profiles Account Based Marketing ABM DemandBase 70

DemandBase

JUNE 25, 2020

And we put forth brand messages that pile on product messages, as well as third-party validation and whitepaper offers. And we also try to ensure that the digital marketing team, the product marketing team, and the sales team are all getting their needs met. Messaging : Assert your brand value and why prospects should care.

Advertisements 75

Advertisements Advertising Practices Top of Funnel 75

DemandBase

JULY 24, 2020

In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. Once I grasped the opportunities of ABM, I dove headlong into becoming an expert, enter the Demandbase ABM Certification program. The 2019 ABM Innovation Summit is where my certification journey began.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Peer-to-peer 52