DemandBase

JUNE 18, 2020

Through a few simple online searches, thousands of sales reps around the world have identified you as a decisionmaker, and they have a product that they feel would benefit your specific company goals. About the author: Jesse Darsinos is a sales professional at Demandbase with a focus on enterprise technology companies.

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Process DemandBase Account Based Marketing Wikipedia 90

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

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DemandBase Account Based Marketing Acquisitions ABM 52

DemandBase

MAY 26, 2020

Welcome to the first installment of Sales Scoop , a monthly series that gives the amazing members of our Sales team a platform to share their perspectives and successes. Our goal is to provide a bit of inspiration to our peers in the larger sales and marketing communities. ABM for Sales, because it takes two wings to fly.

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Account Based Marketing ABM DemandBase Peer-to-peer 133

Engagio

NOVEMBER 1, 2023

Sales operations is about using systems, processes, and technology to ensure that sales teams reach their targets. What can you do as a sales ops leader to thrive in the coming year? Here are 8 suggestions: The post 8 Things Sales Ops Leaders Need to Know to Succeed in 2024 appeared first on Demandbase.

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DemandBase Optimization Relevance Examples 62

Webbiquity

FEBRUARY 22, 2022

” As the authors of the report put it, “One-off campaigns can be great for building quick brand awareness and product sales, but when it comes to building trust and advocacy, longer-term, always-on partnerships are the way forward.” When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen?

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B2B Marketing Research Paid Search Agency Advertising Agencies 358

Engagio

DECEMBER 2, 2022

Learn how to identify and act on new areas of opportunity for your sales team; create leverage with the help of data and technology; and engage with and create buy in from key stakeholders. The post HealthEdge Creates Leverage and Efficient Processes with Technology appeared first on Demandbase.

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Efficiency Process DemandBase Act-On 48

Crimson Marketing

SEPTEMBER 18, 2014

“How is your relationship with Sales?” That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. Virtually every one of them responded that their unit experienced difficulty getting Marketing and Sales on the same page.

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DemandBase CMO Marketing Management B2B Sales 100

Engagio

JANUARY 14, 2021

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. Examining today’s Sales challenges. Success in Sales can only be achieved by first understanding the challenges we face in our industry. And we’re in good company.

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Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Marketing Insider Group

AUGUST 3, 2020

Clearly, ABM has an effect on sales – but is true alignment between both the sales and marketing departments in terms of goals, strategies, and key areas of focus entirely necessary in order for this type of marketing to be a success? ABM gives the sales team fewer leads to work with. Why Sales Marketing Alignment Matters.

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Account Based Marketing ABM Top of Funnel Lead Ranking 338

Engagio

OCTOBER 18, 2023

Sales development reps (SDRs) are an essential component to a truly high-performance revenue engine. They bridge the gap between sales and marketing and act like the initial handshake in the B2B world — a crucial first step in a long-term relationship between businesses. I love the look and feel of Demandbase.” What is ABSD?

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DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Engagio

SEPTEMBER 29, 2023

They engage with companies on their own terms, conducting extensive research across various channels long before they want to engage with sales teams. In my experience, only 2% of the people who register for an event or download an ebook are ready at that moment to talk to a sales rep. So, which approach is more effective?

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Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Marketing Insider Group

JULY 1, 2020

Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. But, sales and marketing’s focus should have always been balanced between new and existing customer as sales cycles in existing accounts are at least 50% shorter than new accounts.

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Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Engagio

JANUARY 16, 2024

Whether you’re a seasoned sales leader or at the beginning of your career, there’s something for everyone in our roundup of the best sales podcast episodes of 2023. He emphasizes the importance of intrinsic motivation over metrics and shares his process for hiring passionate people.

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Conversion Best Practices Marketing Analytics Tools DemandBase 62

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. We’ve released multi-language Intent, rolled out buying groups to our first set of customers, and improved our prescriptive sales dashboards. At any given time, Demandbase has around 3.7 Loosening up quality control measures is something Demandbase will never do.

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DemandBase Lead Ranking Vendors Comparison 62

PureB2B

MAY 1, 2019

PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM). Now supplemented with Demandbase’s Intent-Data layering , PureSyndication equips B2B marketing and sales teams with actionable lead insights to accelerate the buying process.

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DemandBase Intent Data Lead Generation Intent 48

Engagio

JANUARY 30, 2024

Start this process with a small sample of the data. To recap (or TL; DR), here is the 7-step modeling process: Data collection Data cleansing Feature selection Model training Testing and validation Deployment Monitoring, updating, iterating There is no one-size-fits-all model. Predicting sales growth. Time to test and validate.

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Lead Ranking DemandBase Forecasting Lead Scoring 62

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. But first, we’ll dive into the benefits sales prospecting tools have for your organization.

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Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

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Peer-to-peer Marketing Management DemandBase Gartner 83

Engagio

DECEMBER 2, 2022

B2B buyer frustration with the sales process has grown 25% in the last year. Join us, to learn the smartest ways to digitize your sales process to appeal to a digital-savvy buyer. We’ll learn: Latest B2B buyer attitudes towards the sales process and trends in 2022.

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Ad Building DemandBase B2B Sales Outreach 48

DemandBase

JULY 16, 2020

Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Personalization: It’s Not Just Jargon.

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Outreach Enterprise Management DemandBase Buy 86

Martech

MARCH 27, 2024

Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. The personalized approach tends to resonate more with decision-makers, facilitating the sales process.

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Account Based Marketing Spending B2B Marketing ABM 105

Lake One

OCTOBER 11, 2023

Introduction to AI in B2B Sales and Marketing The most seasoned B2B salespeople have spent years working out the kinks in their processes, finding ways to procure data when most needed, and halting delays before they start. Salespeople have always found the more information they have, the easier the sale is.

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Case Studies Case Study B2B Sales Studies 75

Engagio

NOVEMBER 29, 2023

Whether you’re a sales leader, a revenue enablement leader like me, or a sales professional, you need to know at least the basics of revenue enablement — what it is, why it’s important, and how to do it effectively. First, let’s define revenue enablement.

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DemandBase Order Generation Organization 62

Contently

JANUARY 31, 2023

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. Examples include: Enhance customer service processes to solve the customer’s problem before they have it.

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Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

JANUARY 19, 2021

All of this data is helpful in segmenting a target list and prioritizing who to pursue in our Marketing and Sales efforts. But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. Segmentation done right is a time-consuming process.

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Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Engagio

APRIL 12, 2024

Current customers spend 67% more (on average) than new customers ( BIA Advisory Services ) Acquiring new customers involves substantial investments in marketing and sales and a lengthy nurturing process (think: email, phone calls, social media outreach, and more).

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Marketing Management Allocation Lead Ranking DemandBase 62

Only B2B

FEBRUARY 6, 2024

However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. Boosts Efficiency & Saves Resources: Eliminate guesswork and manual lead qualification processes.

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Intent Data Intent B2B Sales ROI 62

Engagio

NOVEMBER 14, 2023

By fostering a deep alignment between marketing and sales teams, ABM enables businesses to approach their target accounts with the precision and personalization that today’s competitive landscape demands. These were fueled by technology. Beginning in 2022, a new term emerged: account-based experience (ABX).

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Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Martech

DECEMBER 6, 2023

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. In a B2B context, marketers need to reach specific, targeted accounts and understand the impact of channels on sales pipeline and deals. Business email address Subscribe Processing. Get MarTech!

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Campaigns Account Based Marketing B2B DemandBase 104

Engagio

JULY 1, 2021

Segmenting your accounts into a target list requires understanding not only what inputs to factor in (for example, the number of sales touches, open opportunities, and what stages they are in along the account journey) but also what type output you want (in other words, whether you are creating an account list or a people list).

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Demand Generation Account Based Marketing ABM DemandBase 93

SalesIntel

APRIL 19, 2024

The first step in the sales process is prospecting. Accurate lead data is crucial for successful sales and marketing efforts. Issues in lead data quality can easily undermine your sales and marketing efforts. Efficiently processes large datasets of contact information. Access advanced-level B2B data.

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Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

DemandBase

JULY 14, 2020

To that end, I’m proud to be the first to contribute to the Demandbase blog series Amplifying Our Voices, where, as members of the Demandbase family, we celebrate our differences—whether as women, people of color, or as people of different cultures, gender, sexuality or ability. The current state of gender parity in sales.

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DemandBase B2B Thought Leadership Thought Leadership Enterprise Management 64

DemandBase

MAY 7, 2020

Dear Sales Friend, Once, It was all about the form fill for lead generation. That’s when I was a sales rep years ago. Back then, sales reps lived and died by the lead. Sadly, for many sales reps, it’s still the case. Sadly, for many sales reps, it’s still the case. My entire universe once revolved around “the lead.”

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Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

DemandBase

JANUARY 27, 2020

The sales cycle for B2B can be long and inefficient. Sales team members often have to coordinate with each other, Marketing, and other departments to provide the right answers at the right time, to the right buying individuals within target accounts to deepen engagement. This kicked off the official sales cycle.

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Traffic Account Based Marketing DemandBase Demand Generation 99

InsightSquared

FEBRUARY 6, 2019

As a Field Marketer supporting the sales organization, it is critical to know the state of the business, the pipeline in each of our field territories and even drill down to an individual rep’s metrics to know how this data can drive our decision making and planning. Pipeline by Sales Rep. Current State of Pipeline.

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Planning Forecasting DemandBase Paid Search Agency 180

KoMarketing Associates

NOVEMBER 9, 2017

Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. However, it is not always a seamless process. Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI.

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Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

Martech

AUGUST 9, 2023

Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” Before that, he founded Demandbase and practically invented the ABM technology category. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. LinkedIn: Juliet Randall (14.6K

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Account Based Marketing ABM DemandBase Marketing Analytics Tools 76