Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Engagio

SEPTEMBER 29, 2023

Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. A good lead nurturing program will send the prospect some useful information once every week or two. It just makes sense.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

SWZD

APRIL 9, 2019

ABM has become the strategy baseline for B2B marketers as digital innovation has continued to change the behavior of B2B buyers and how they approach the decision and purchase process. Watch for context to become increasingly important – AI will be used to filter inbound prospecting.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence.

DemandBase 125

DemandBase Youtube Social Media Top of Funnel 125

Convince & Convert

FEBRUARY 9, 2024

The sales process and toolset has been impacted more heavily than almost any other business unit. Humans will always be important to the sales process. We do, however, want fewer guessing games in your process and more precision targeting. Every part of the lead generation process is getting plugged into AI solutions.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

PureB2B

MAY 1, 2019

PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM). Now supplemented with Demandbase’s Intent-Data layering , PureSyndication equips B2B marketing and sales teams with actionable lead insights to accelerate the buying process.

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

Contently

JANUARY 31, 2023

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. Examples include: Enhance customer service processes to solve the customer’s problem before they have it.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

APRIL 12, 2024

Current customers spend 67% more (on average) than new customers ( BIA Advisory Services ) Acquiring new customers involves substantial investments in marketing and sales and a lengthy nurturing process (think: email, phone calls, social media outreach, and more).

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech

DECEMBER 6, 2023

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. Channel99’s capabilities offer the prospect of an objective, third-party view of campaign efficiency in contrast with results reported by individual channels. Get MarTech! In your inbox.

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. This global offering allows marketers to boost registration and engage prospects before, during and after live virtual events. Why we care. Building on video.

Linkedin 66

Linkedin Paid Search Agency Ads Campaigns 66

Engagio

JULY 1, 2021

A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. Why is Demandbase Selectors useful?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. The answer: social proof marketing. Social proof is the new marketing.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

DemandBase

JANUARY 27, 2020

How do you make the process more efficient, significantly reducing the time from early engagement to deal closing? How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? Use technology like Demandbase to turn anonymous web traffic into recognized visitors from identified companies.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Jesse Darsinos did an excellent job covering the basics of 1:1 sales outreach and humanizing the sales process for top prospects in his recent blog post. Prospecting gold mine? percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. As we know, much of the work is handled remotely due to this pandemic, it is a need of an hour to develop and restructure the lead generation process.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Engagio

AUGUST 23, 2021

The fact that B2B buyers have emotions means that no matter how disciplined a buying process is, they will use emotionally driven heuristics to simplify these complex decisions — often choosing the vendor that seems “safest.” In fact, whether the buyer realizes it or not, the decision is often made long before the buying process is completed.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. An ABM strategy shifts the focus of your marketing team from generating large volumes of leads to identifying and reaching out to fewer, more qualified prospects.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. And the process of engaging buying committees is growing increasingly challenging as companies are adding more stakeholders to the mix.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7

DemandBase 71

DemandBase Classified Ads Vendors Comparison 71

InsightSquared

FEBRUARY 6, 2019

However, advances in technology allow for not only prospects and customers to receive personalized marketing campaigns, but also for marketers to customize their approach to an individual rep, team or region. Plus, it simplifies the process of tying individual goals back to the overarching organizational goals.

Planning 180

Planning Forecasting DemandBase Paid Search Agency 180

Engagio

OCTOBER 18, 2023

There are multiple advantages to using SDRs, including: More consistent, faster, and better quality follow-up on prospect interest More cost effective for less expensive people to take on some of the work Better tracking and analytics Talent development for sales Like all functions, sales development is evolving. It’s about working smarter.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

DemandBase

MARCH 23, 2020

At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. At Demandbase, we’ll be offering our online ABM certification courses free of charge – just use code CAREERGOALS at the registration page. Prioritize your team’s actions based on intent signals.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. Fuze created a pilot approach with best-fit accounts, which resulted in personalized and timely messages to key prospects when they were most active.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

SnapApp

JULY 11, 2017

I touched on some important stats in my recent article on understanding the modern B2B sales process – and I want to bring some of those back into the light, here, because they’re important for marketers seeking to understand buyers’ mindsets. . Source: Demandbase. . As the B2B buying process has changed, so have the behavior models.

Buy 70

Buy Process B2B Peer-to-peer 70

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Engagio

DECEMBER 2, 2022

B2B buyer frustration with the sales process has grown 25% in the last year. Join us, to learn the smartest ways to digitize your sales process to appeal to a digital-savvy buyer. We’ll learn: Latest B2B buyer attitudes towards the sales process and trends in 2022. Adapting to these new expectations isn’t easy.

Ad Building 48

Ad Building DemandBase B2B Sales Outreach 48

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). All those crappy eBooks, product-led campaign dross and ‘I just wanted to follow up my email last week’ carpet bombing have alienated most prospects. Prospects are not reading much of that content. That Jon Miller.

Sales Management 76

Sales Management Top of Funnel Work Management Brand Identity 76

Lattice

MARCH 22, 2016

For example: Demandbase targets 3,000 accounts as part of their program. I was fortunate to have hosted Sangram Vajre, CMO and Co-Founder of Terminus and Peter Isaacson, CMO of Demandbase last week in a webinar about how you can scale account-based marketing. 360 Degree view of your prospects and customers.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

For example: Demandbase targets 3,000 accounts as part of their program. I was fortunate to have hosted Sangram Vajre, CMO and Co-Founder of Terminus and Peter Isaacson, CMO of Demandbase last week in a webinar about how you can scale account-based marketing. 360 Degree view of your prospects and customers.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

DemandBase

JUNE 25, 2020

That’s because, according to Cognitive Load Theory, people can only process information into long-term memory or short-term memory, but not both. The reality is, they can only process one set of information, and the other acts as a distraction, reducing the effectiveness of your message. 3 Tips to Keep a B2B Ad Campaign Simple.

Advertisements 75

Advertisements Advertising Top of Funnel Practices 75

PathFactory

JUNE 29, 2023

Stage 2 | Operational Stage What it looks like: “We are leveraging analytics to understand performance of content types + topics and now want to leverage those analytics to increase performance” We have implemented a regular content auditing process. Setting up automatic “ fast moving buyer ” alerts so you can follow up with prospects.

Practices 52

Practices Marketing & Strategy Ideal Customer Profiles Best Practices 52

Only B2B

JULY 28, 2023

Unlike traditional marketing approaches, ABM focuses on individual accounts, personalizing campaigns and content to resonate with specific prospects. Collaboration between teams is crucial to identify target accounts, segment prospects, and craft personalized messages that resonate with their pain points.

Marketing Qualified Leads 62

Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

DemandBase

MAY 28, 2020

Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. Engagement data is behavioral data, indicating where they are in their purchase process. 5 Types of Data that Drive Marketing Efficiency appeared first on Account-Based Marketing – Demandbase. click to tweet.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

Heinz Marketing

SEPTEMBER 30, 2022

Are there any gaps in data or processes that you’ve been made aware of? These tools allow prospects to engage with your business through content, ads, a sales representative, your website, etc. . These tools help you capture the attention of prospects. Are you planning to invest in new tools/tech in the near future?

Ideal Customer Profiles 108

Ideal Customer Profiles Work Management Planning Marketing Automation Services 108

Lake One

OCTOBER 11, 2023

Introduction to AI in B2B Sales and Marketing The most seasoned B2B salespeople have spent years working out the kinks in their processes, finding ways to procure data when most needed, and halting delays before they start. They won’t waste their efforts trying to convince a lukewarm prospect to jump into a top-tier package.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Engagio

MAY 14, 2021

Gartner research finds that B2B buyers spend only 17 percent of the buying process meeting with potential vendors — which gets shared across multiple vendors. On the other, prospects are conducting much of their buying journey on their own, online and anonymously. (CSO Insights). 67 percent of the buyer’s journey is now done digitally.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126