The 5 Top Media for Cold Prospecting
ViewPoint
JANUARY 26, 2012
Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. That compares to $7 billion spent on direct mail and $4.5
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