Engagio

MARCH 30, 2021

During Women’s History Month in March, the employee resource group at Demandbase Women@DB asked the #badasswomen at Demandbase to share their stories. Without further ado, here are the stories of amazing women, told by some equally amazing women from Demandbase: _. We all have one. Sammie Krouner. Keep the conversation going!

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DemandBase Enterprise Management Work Management Paid Search Agency 112

Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7

DemandBase 111

DemandBase Classified Ads Vendors Comparison 111

DemandMatrix

MAY 4, 2021

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. Late last year, we onboarded Demandbase as our customer. The Demandbase data science team did a deep analysis and found our technographics data was hands down the best in the market!

DemandBase 52

DemandBase InsideView Marketing Analytics Tools Advertising Agencies 52

Engagio

NOVEMBER 18, 2020

B2B buyers are increasingly behaving like consumers, and vendors are struggling with delivering personalized experiences to those buyers. As account identification and digital advertising become increasingly important to the B2B world, Demandbase continues to extend its capabilities to serve the needs of B2B organizations.

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DemandBase Work Management Marketing Management Marketing Automation Services 96

Engagio

SEPTEMBER 15, 2021

While symptoms vary from person to person, people with severe CP can require special equipment and may even require lifelong care which can exceed $1.2 million USD per person over a lifetime. At Demandbase we like to walk, run, jump, ride, and vacuum (to my family’s delight and my pets’ dismay) our way into STEPtember.

DemandBase 71

DemandBase B2B Thought Leadership Thought Leadership Ideal Customer Profiles 71

Engagio

MARCH 29, 2021

Most likely, the type of marketing I will engage with the most is personalized — the kind that feels like it was written just to me, not to me and a thousand other people. Personalization is about delivering the right message to the right person at the right time — it’s at the core of Account-Based Experience (ABX).

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Engagio

MAY 3, 2021

We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. InsideView will be a business unit of Demandbase, continuing to bring you the same sales intelligence, data management, and high-quality data you’ve come to rely on us for.

InsideView 71

InsideView DemandBase Work Management Top of Funnel 71

Valasys

SEPTEMBER 15, 2020

On 14th September 2020, Demandbase announced the expansion of its leadership team, with a new CRO to reshape the B2B marketing landscape. Demandbase, a pioneer Account-Based Marketing (ABM) organization, announced the appointment of Allison Metcalfe as the Chief Revenue Officer (CRO).

DemandBase 52

DemandBase Account Based Marketing Jigsaw Advertising Agencies 52

Engagio

APRIL 19, 2021

Full disclosure: Demandbase is featured, and we are proud to say, got top marks.). If you have deep account data and insights, you are able to personalize, and if you are able to personalize, you’ve cemented a relationship. How did Demandbase fare? Demandbase did great in our top criteria. Get a copy of the report.

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Engagio

JANUARY 27, 2021

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The result: Demandbase One , the most comprehensive ABM platform in the industry. The Engagio and Demandbase merger. Have you met Jon Miller yet?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Engagio

DECEMBER 13, 2022

If you're focused on driving visitors to your website, nothing turns those visits into engagement like personalization. The post Using Website Personalization to Engage With ABM Accounts appeared first on Demandbase.

Website Personalization 62

Website Personalization Account Based Marketing ABM Marketing Websites 62

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

Engagio

MARCH 19, 2024

So much research, so much personalization, so little time. As a seller who lives this every day, I’m going to detail how I’m using Demandbase’s new Prescriptive Sales Dashboards to get off zero as quickly as possible. Demandbase keeps it simple. Approaching new territories can be daunting. So, what is it?

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. This new integrated functionality will roll out to Marketo and Demandbase customers in Q2 2019.

DemandBase 53

DemandBase Marketo Account Based Marketing ABM 53

Engagio

DECEMBER 2, 2022

Join Drift, Demandbase, and Smarsh to learn how to run a successful multi-channel ABM campaign and engage your target accounts, using the right message at the right time. The post How Smarsh Personalizes the Experiences of 6500+ Customers appeared first on Demandbase.

DemandBase 48

DemandBase Personalization Multi-Channel Account Based Marketing 48

DemandBase

DECEMBER 2, 2022

Learn from Quorum how to incorporate personalization into your marketing and sales efforts. The post Pumping Up your Pipeline with Personalization appeared first on Demandbase.

Personalization 40

Personalization DemandBase Marketing 40

Only B2B

JULY 14, 2023

With the advancement of Artificial Intelligence (AI), ABM has witnessed a transformation, enabling marketers to deliver personalized experiences at scale and improve overall efficiency. In this blog, we will explore the role of AI in ABM, focusing on how it enhances personalization and improves efficiency.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

Engagio

SEPTEMBER 29, 2023

Ideally, the information should be personalized to their interests, based on where they are in the journey, their persona, and the other content they’ve interacted with. People are more likely to engage with a message if it genuinely comes from another person. You might ask, why nurture them at all?

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

DemandBase

JULY 16, 2020

Personalization: It’s Not Just Jargon. Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

DemandBase

OCTOBER 30, 2018

The Demandbase ABM Platform won Gold for Innovations in Technology in the 10th Annual 2018 Golden Bridge Awards ’ Advertising, Marketing and Public Relations category. I am confident this will set Demandbase apart for many years to come and this award acknowledges that the technology is now available to make it happen.

DemandBase 40

DemandBase Account Based Marketing ABM Public Relations 40

DemandBase

JANUARY 8, 2019

Yes, there’s cookie tracking, but many people use their personal emails to engage with the sites that populate the cookies, so any match is hit-or-miss for B2B targets. Here at Demandbase, we knew Account-Based Marketing best practices could be applied to paid search so we could continue to focus our digital spend on high-value targets.

Account Based Marketing 58

Account Based Marketing DemandBase SEM Paid Search Agency 58

Engagio

NOVEMBER 15, 2022

The post Drift Shares How to Personalize Buying Experiences with Conversational ABM appeared first on Demandbase. Learn how to use Conversational ABM to increase engagement with target accounts and level up your ABM strategy today.

Account Based Marketing 48

Account Based Marketing ABM Buy Conversion 48

Engagio

OCTOBER 31, 2021

The post The Top In-Person (and Virtual) Events for B2B Marketers and Sales Pros appeared first on Account-Based Marketing – Demandbase.

B2B Sales 71

B2B Sales DemandBase B2B Marketing Personalization 71

KoMarketing Associates

JANUARY 12, 2017

Email marketers are working hard to provide a more personalized experience for their customers, but a new survey reveals that they are still largely missing the mark. However, just 3 percent of customers describe their emails as “personalized.”. However, just 3 percent of customers describe their emails as “personalized.”.

Customer Surveys 123

Customer Surveys Email Marketing Personalization DemandBase 123

DemandBase

APRIL 23, 2020

When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. Personally, I felt awful that I wasn’t listening to my team and what they were experiencing on the front lines. Along with cold-calling, in-person events and meetings are gone for the foreseeable future. Smart Play #4: Adapt.

Peer-to-peer 78

Peer-to-peer DemandBase Effectiveness Personalization 78

Engagio

DECEMBER 2, 2022

The post Best Practices for the upcoming holiday season: Advertising, Personalization, and ABM tactics appeared first on Demandbase. In order to stand out, you’ll need to upgrade your digital marketing efforts. Watch this in-depth on-demand session to find out the best tactics.

Account Based Marketing 48

Account Based Marketing ABM Tactics Advertisements 48

Crimson Marketing

SEPTEMBER 18, 2014

That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. Peter Isaacson is the CMO of Demandbase, a B2B marketing technology company focused on advertising and website personalization. Marketing Technology Podcasts'

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DemandBase CMO Marketing Management B2B Sales 100

Engagio

APRIL 12, 2024

Build strong relationships Establish strong personal connections with customers through regular communication. Personalized attention creates emotional/personal investment, making it harder for customers to switch to competitors. ” In fact, 52% of customers expect offers to always be personalized — up from 49% in 2019.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Contently

JANUARY 31, 2023

Personalized product offers, subject line optimization, and customer data preparation and analysis—all of these applications depend on AI in the relevant layer of marketing technology, and they are all becoming mainstream in marketing. Content personalization solutions include PathFactory and On24.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

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DemandBase Lead Scoring Lead Ranking Jigsaw 120

Engagio

SEPTEMBER 16, 2021

So we’ve had to get creative with video and LinkedIn posts and have been getting personal with our more important, top-tier prospects to get their attention (in a good way). The best way to leverage your data is to get personalized, relevant, and creative in your messaging. I like to go back to the whys : why Demandbase and why now?

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Top of Funnel Sales Management B2B Sales DemandBase 130

Engagio

AUGUST 30, 2023

Last week, I spent several days in San Francisco with my Demandbase teammates, tackling tough business challenges and plotting the future of our Professional Services Organization at “Customer Experience Summer Camp.” At Demandbase, we create opportunities for everyone in the organization, regardless of race, creed, religion, or gender.

DemandBase 62

DemandBase Customer Satisfaction Work Management Barriers 62

Valasys

AUGUST 9, 2023

AI doesn’t just understand these needs; it anticipates them, paving the way for personalized journeys that forge deep connections. AI-driven automated buyer journeys are more than a trend; they’re the cornerstone of success in a world where personalization isn’t just appreciated – it’s expected.

Marketing AI 52

Marketing AI Account Based Marketing ABM Personalization 52

Engagio

MAY 3, 2021

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

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Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190