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4 Key Takeaways from the 2015 SiriusDecisions Summit

The Point

MAY 16, 2015

New technologies, notably predictive analytics (from companies like Leadspace ) and targeted online advertising ( Choozle , Demandbase ), now make it possible to 1) more accurately identify a company’s most likely buyers, and then 2) engage with those prospective customers in more proactive, targeted, and personalized campaigns.

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Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

MARCH 17, 2015

For insight, I turned to Andrew Fischer, a seasoned entrepreneur in both digital media and enterprise software and currently CEO and Co-Founder at Choozle , a Denver-based start-up making waves with their “simple end-to-end digital marketing platform.”. (HS) AF) Simply put, programmatic ad buying is the automation of media buying and selling.

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B2B Marketing Zone

The Point

4 Key Takeaways from the 2015 SiriusDecisions Summit

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

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