Webbiquity

FEBRUARY 22, 2022

Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.” When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? On to the lessons of the report.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions.

DemandBase 126

DemandBase Youtube Social Media Top of Funnel 126

Engagio

SEPTEMBER 29, 2023

Flexibility : SDRs can strike a balance between manual channels (customized emails, phone calls, social media) and automated channels (drip sequences). A few strategies we use at Demandbase to make this work: We adjust ownership based on the ICP fit and account and prospect journey stage. appeared first on Demandbase.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Engagio

APRIL 12, 2024

Current customers spend 67% more (on average) than new customers ( BIA Advisory Services ) Acquiring new customers involves substantial investments in marketing and sales and a lengthy nurturing process (think: email, phone calls, social media outreach, and more). But that’s not the only reason to focus on customer retention.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. Why we care.

Linkedin 67

Linkedin Paid Search Agency Ads Campaigns 67

Engagio

JANUARY 30, 2024

This data can come from historical records (think CRM), real-time feeds (social media, BI tools), structured data (spreadsheets), unstructured data (text, images, etc), and more. Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.)

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Oktopost

DECEMBER 8, 2021

Justin currently leads social and influencer marketing for Demandbase. Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands. Justin has been interviewed by mainstream media sources including Fox Business, Associated Press, Inc.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Martech

DECEMBER 6, 2023

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. The Channel99 roadmap includes an extension of the view-through technology to publishers, video platforms, CTV and social media. A pixel to track campaign efficiency.

Campaigns 106

Campaigns Account Based Marketing B2B DemandBase 106

Launch Marketing

APRIL 20, 2022

jonmiller Jon Miller Chief Marketing Officer, Demandbase . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Mike_Stelzner Founder, Social Media Examiner . Looking for some assistance or expertise on social media strategy??

Twitter 115

Twitter B2B Marketing B2B Thought Leadership DemandBase 115

Contently

JANUARY 31, 2023

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. There is also content personalization functionality embedded in platforms like HubSpot and Demandbase.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

ClickZ

JUNE 15, 2020

AI can help brands in heavily regulated industries avoid compliance issues when posting to social media via the use of AI. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media. The alerts occur in real-time as the user is typing.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

SmartBug Media

JUNE 24, 2020

Deciding where to invest your business’s media dollars is never easy. Now, in the middle of a health and financial crisis, it’s harder than ever to choose the right paid media investments. Wondering which paid media channels are poised to help you attract more business during the current crisis ?

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

Customer Experience Matrix

SEPTEMBER 3, 2018

In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. And 44% of marketers told Trusted Media Brands that they expected GDPR would lead to more use of first party data vs. cookies. Marketers say they're acting on these concerns by cutting back on use of third party data. (Ads

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

SmartBug Media

APRIL 4, 2022

Demandbase. Demandbase uses artificial intelligence to pull information from first- and third-party data, which moves you past spam and on to relevant and deep insights from the accounts you’re targeting. Read the full case study.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

DemandBase

MAY 15, 2020

Everywhere I turn, I’m reading about how companies are slashing their advertising and media budgets. Demandbase Has the Answer. Demandbase Has the Answer. The post The #Fakenews About Advertising Budgets appeared first on Account-Based Marketing – Demandbase. Declining B2C budgets? But that’s not the case for B2B.

Budget Programs 98

Budget Programs Allocation Advertisements Advertising 98

Oktopost

NOVEMBER 4, 2021

Vice President of EMEA, Paul Gibson, of Demandbase, takes the hot seat. Paul was the first Demandbase employee in EMEA, with a mission to evangelize ABM, define a go-to-market strategy, and build a world-class team. Today, he has helped establish Demandbase as the leader in the region.

Account Based Marketing 62

Account Based Marketing ABM DemandBase B2B Thought Leadership 62

Engagio

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

Engagio

OCTOBER 14, 2021

When it comes to B2B ad strategies, there’s no one better to talk to than Jennifer Hughes, Director of Digital Marketing for Demandbase. . Jennifer tells us how Demandbase can help you find the narrative. How to deploy AMX techniques in your paid media strategies, including SEM and LinkedIn.

DemandBase 71

DemandBase Practices Ads B2B Thought Leadership 71

Engagio

JANUARY 14, 2021

This activity includes searches and research across websites and social media (yours and your competitors’). We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. We here at Demandbase, again, use AI and machine learning to do the leg work.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Demand Generation 118

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

DemandBase

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. Users can include blog articles, social media, videos, eBooks into a responsive interface with CTAs. It’s the ABM Innovation Tour or Bust appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

Engagio

JANUARY 20, 2024

” Streaming into the Future Jordan Rost from Roku discusses the streaming media landscape and the future of television advertising. She talks about her experience with mixed media modeling and how it can provide insights beyond traditional attribution. “Mixed media modeling is a completely different kind of attribution. .”

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Martech

DECEMBER 9, 2021

In an ideal world, there would be some degree of insight into engagement with relevant topics outside the brand’s own ecosystem — on social media, for example. Brewster Stanislaw joins Demandbase as Chief Product Officer. Let me know: kdavis@thirddoormedia.com. Editorial Director.

CPO 101

CPO DemandBase CMO Sales Qualified Leads 101

DemandBase

MARCH 30, 2020

First, let’s consider the evolution of digital media spend. The post Underpin Your ABM Strategy With Account-based Advertising appeared first on Account-Based Marketing – Demandbase. B2B advertising is no different. This quickly grew into broader buys on sites that catered to obvious themes and contexts. Remember the pin factory.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Engagio

SEPTEMBER 8, 2021

In his tenure at HubSpot, Kipp has also served as the Vice President of Marketing and co-authored a book on leveraging social media to drive leads and revenue. All of these pieces have to fit together in order to come up with a successful outcome.” – Jon Leiberman | VP, Content, Demandbase. Think about it.

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

DemandBase

APRIL 23, 2020

When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. Social media exploded with thousands of posts about the difficulties of prospecting and the challenges of doing sales development from home. At Demandbase, we’re seeing LinkedIn and email engagement skyrocket. We weren’t alone.

Peer-to-peer 78

Peer-to-peer DemandBase Effectiveness Personalization 78

DemandBase

APRIL 21, 2020

As Vice President of Advertising at Demandbase, prospects and clients often ask me about the differences between Demandbase’s advertising solution and that of our competitors, the difference between a B2B DSP and a B2C DSP. The short answer is that Demandbase has heavily invested in building a customized B2B demand-side platform (DSP).

Advertising Agencies 52

Advertising Agencies Account Based Marketing DemandBase Paid Search Agency 52

Top Rank Marketing

NOVEMBER 15, 2023

In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions.” — Ursula Ringham @UrsulaRingham Click To Tweet Debbie Friez Associate Director, Influencer and Social Media TopRank Marketing @dfriez We will see a pivotal shift towards authentic connections in B2B influencer marketing over the next year.

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

DemandBase

MAY 28, 2020

According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. click to tweet.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

Biznology

MARCH 7, 2019

But other events have emerged, too, to support marketers seeking information on martech, data, personalization, ecommerce, social media and other challenging topics. Organized by Demandbase, with free livestream of the keynotes for those who can’t attend in person. Sirius Decisions , Terminus and Marketo are prime examples. March 2019.

Conference 146

Conference B2B Marketing B2B DemandBase 146

DemandBase

JUNE 12, 2020

In an effort for us to do better as an organization, we’ve compiled this list of resources so that we at Demandbase can learn, grow, and do better together. Additionally, many lists are being shared right now across social media and websites, which may include some of these resources and others. StandAgainstRacism.

Resources 83

Resources DemandBase Lock-In Class 83

DemandBase

APRIL 20, 2020

Brady-Bunch-style video conversations now dominate our professional lives, while social media is flooded with rediscovered hobbies, new work habits, and tales of our private battles to turn this health crisis around. The post ABM Certification: It’s on the House appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

Digital B2B Marketing

AUGUST 26, 2013

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. News Social Media Demandbase eloqua LinkedIn video' What is LinkedIn tracking, and what are they not tracking?

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

NuSpark Consulting

OCTOBER 21, 2012

With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). Demandbase just recently unveiled their new company targeting platform.

Paid Content 100

Paid Content Paid Search Agency Display Social Media 100

Engagio

JUNE 7, 2023

Unlike generic mass media campaigns that disrupt the buyer’s experience, targeted advertising focuses on specific audiences with personalized messaging. The post Growthbusters – Stop Wasting Your Advertising Budget On Irrelevant Audiences appeared first on Demandbase. How does this change the outcome? Want to learn more?

Advertisements 62

Advertisements Advertising DemandBase B2B Sales 62