Digital B2B Marketing

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LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. News Social Media Demandbase eloqua LinkedIn video' What is LinkedIn tracking, and what are they not tracking?

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B2B Online Advertising: Improve Targeting by 10x (or more!)

Digital B2B Marketing

Yesterday Demandbase launched Company-Targeted Advertising, giving marketers a second option with some different capabilities. Disclosure: Demandbase is a Babcock & Jenkins client. Now that Demandbase’s offering is public, I wanted to share it. Normally I do not promote clients here on B2B Digital Marketing.

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3 Steps to Using Data in an Imperfect Data World

Digital B2B Marketing

Today, algorithmic media buying is one of the fastest growing areas in online advertising and without data, it wouldn’t even exist. Here are three steps that will guide both media and creative. Media Buying: Start Testing It If you already advertise online with targeted publishers and relevant data is available, test it.

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7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

Providers: Vibrant Media, Kontera. Providers: Bizo, Demandbase, Neustar. Although some tactics, such as retargeting, are catching on in B2B now, B2B advertisers are still missing many of the new opportunities modern online media provides. You can also include competitors products that may be restricted in traditional search.

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Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

Media sales representatives perpetuate the problem, comparing reach to their competitors. The “more read our stuff” chart is in nearly every major media kit in one form or another and every day it leads marketers astray. Both Bizo and Demandbase offer this solution. Do they watch the Super Bowl? Are they on Facebook?

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How Account Based Advertising Really Works

Digital B2B Marketing

According to a 2015 survey from Demand Metric and Demandbase, 45% of B2B marketers are testing or have adopted account-based marketing and more than 75% of those plan to increase their use of ABM in the next year. From Demandbase to Vendemore to Neustar, IP data started to see widespread interest and adoption three or four years ago.

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The Real Reasons Programmatic Ad Buys Fail in B2B Marketing

Digital B2B Marketing

Your vendor requests you add some sort of incentive offer and justifies it based on how targeted the media is. Demand Generation Media banners Demandbase dsp online advertising RTB' According to your vendor, your current creative is visually bland and you need a much stronger call to action. Have you had a different experience?