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Channel99 launches “view-through” pixel technology for digital B2B campaigns

Martech

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. The announcement follows the launch of technology enabling connections to websites, CRM systems and spreadsheets in September. A pixel to track campaign efficiency.

Campaigns 112
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How B2B SaaS Companies Get Sassy: Using Technographic Data to Identify the Best Prospects

Engagio

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. Similar to how we use technographics in the Demandbase One Pipeline Predict score, we also use technographic information to create a Qualification Score for an account.

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MarTech’s ABM experts to follow

Martech

followers) Website: PamDidner.com Christopher Golec Chris is currently CEO of B2B performance marketing provider Channel99, which he also founded. Before that, he founded Demandbase and practically invented the ABM technology category. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase.

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Top Intent Data Providers Used by Marketers (and the Use Cases Behind Them)

SmartBug Media

You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. Demandbase. Read the full case study on its website. This platform also integrates with your sales and marketing tools such as HubSpot, Salesforce, and Marketo.

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Demandbase: Converting More Web Visitors into Leads

The Point

Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or more. Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo.

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Top 10 B2B Marketing Influencers You Should Be Following on Twitter 

Launch Marketing

jonmiller Jon Miller Chief Marketing Officer, Demandbase . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Jon shares all the latest trends and interesting articles from third-party sources.

Twitter 118
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Five examples that demonstrate the value of AI for B2B marketers

ClickZ

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.