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Should SDRs or Marketing Own Lead Nurturing?

Engagio

Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects.

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Channel99 launches “view-through” pixel technology for digital B2B campaigns

Martech

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. Business email address Subscribe Processing. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. Get MarTech!

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How B2B SaaS Companies Get Sassy: Using Technographic Data to Identify the Best Prospects

Engagio

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. Similar to how we use technographics in the Demandbase One Pipeline Predict score, we also use technographic information to create a Qualification Score for an account.

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Where to Find AI in Your Content Marketing Technology

Contently

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. Examples include: Enhance customer service processes to solve the customer’s problem before they have it.

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MarTech’s ABM experts to follow

Martech

Before that, he founded Demandbase and practically invented the ABM technology category. Also, during his 13 years as CEO of Demandbase, it was named one of the Bay Area’s “Best Places to Work” for seven consecutive years, #9 in 2020. (out LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase.

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The Convergence of Marketing Automation and Account-Based Marketing

Engagio

Campaign Management software automated the process of sending out campaigns — primarily direct mail at that time and then email. A few years later, a couple of ex-e.pihanites, our very own Jon Miller along with Phil Fernandez, started Marketo to focus solely on B2B marketing and created what has now become the Marketing Automation space.

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Good morning: Are you looking after your metrics?

Martech

An intriguing insight from Colby Cavanaugh at Integrate : B2B marketing teams are told they need to engage with accounts (and individuals at those accounts) and support them through a buying process which, essentially, the buyers are now dictating. Brewster Stanislaw joins Demandbase as Chief Product Officer. There’s a disconnect here.

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