The Point

JUNE 26, 2009

Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo.

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The Point

AUGUST 25, 2020

Not every Account-Based Marketing (ABM) strategy starts from the same place. What SLAs existing between sales and marketing when leads or accounts reach certain stages? For some, it might be defining Ideal Customer Profile (ICP), buying personas and associated messages. For others, it’s identifying a target account list.

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The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

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The Point

MAY 16, 2015

More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’annual confab on all things marketing. For the last five years or so, inbound marketing and demand generation have been virtually synonymous. Demand Generation Marketers Need to Think Sales Enablement.

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The Point

MARCH 17, 2015

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. HS) Hi Andrew. Let’s start with a definition. contextual targeting.

Paid Search Agency 100

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