Digital B2B Marketing
NOVEMBER 15, 2012
Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. The next evolution in marketing automation will be extending the application of these rules across the full spectrum of digital and addressable marketing channels.
Digital B2B Marketing
MAY 28, 2015
As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. Sure, marketing is changing faster today than it did yesterday. It doesn’t matter how fast marketing is changing! That I’m not doing enough. Blah blah blah.
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Digital B2B Marketing
OCTOBER 18, 2012
Yesterday Demandbase launched Company-Targeted Advertising, giving marketers a second option with some different capabilities. Disclosure: Demandbase is a Babcock & Jenkins client. Normally I do not promote clients here on B2B Digital Marketing. Now that Demandbase’s offering is public, I wanted to share it.
Digital B2B Marketing
AUGUST 26, 2013
The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. News Social Media Demandbase eloqua LinkedIn video' Note: the original video was approximately 3 minutes uncut.
Digital B2B Marketing
SEPTEMBER 18, 2012
With new advances in marketing technology, tailored marketing campaigns like this are around the corner. For B2B Marketing For B2B marketers, Bizo provides information on the likely role and level of seniority of a visitor as well as industry and company size.
Digital B2B Marketing
JANUARY 22, 2013
Data is reinventing the online advertising market. Trade sites reach reach students, marketers, vendors and journalists and draw search and social media traffic from a broad audience. For B2B marketing organizations, Bizo continues to develop more robust data. However, the problem with online data is it is inherently dirty.
Digital B2B Marketing
MARCH 25, 2013
However, many B2B marketing groups are continuing to use the same targeting options they mastered in print and direct mail, simply applied to newer digital marketing tactics. Today, B2B marketers have many new options available. If you are like most B2B marketers, search is a staple component of your outbound marketing mix.
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